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eTravel Lab Day 3

eTravel World

March 8, 2019

10:30 - 16:30

Hall 7.1b, eTravel Lab

Topics of the day are Social Media, Storytelling & Community, presented by GLP Films, Tripadvisor and others.

The detailed program will be available soon.

Hosted by:

Prof. Dr. Claudia C. Brözel, Faculty of Sustainable Business Administration, University of Sustainable Development Eberswalde


The technological equipment in hotel rooms is increasingly becoming a selection criterion for guests. Best practices provide suggestions for future solutions.

Moritz von Petersdorff-Campen, Founder & Managing Director, SuitePad

Mergers & Acquisitions activities in the hotel industry have become daily business, big hotel online platforms are expanding and the cost of customer acquisition for hotels is rising. Find out how Hospitality Distribution technology helps hotels provide the best choices & rewards.

Wolfram Schmidt, VP Hospitality Distribution, Amadeus

Content is king, but only with a cost-effective strategy. Learn from leading industry case studies about best practices for maximizing digital campaigns, reaching your target audience, and increasing your ROI.

Rob Holmes, Founder & Chief Strategist, GLP Films

Presentation of a study of 22 Mediterranean destinations. Analyzing records of searches, brand strength and competitive specifics are revealed.

Sandro Cuzzolin, Global Sales Director, Travel Audience
Dr. Aris Ikkos, Research Director, INSETE

User-Generated Content is the core at TripAdvisor. Sally Davey, Global Director Industry Relations, will show how to leverage this highly value content for tourism development to better overcome challenges e.g. for hurricane-impacted destinations or to correct misconceptions at emerging markets. UCG also plays an important role to identify travel trends and traveller behaviours, which is key value to many stakeholders in industry. Lastly, Sally will also outline the expanded concept of community in the recently launched “new TripAdvisor” - The world’s largest travel community can now enjoy and discover useful content, advice and recommendations from friends, family and more than a thousand trusted experts.

Sally Davey, Global Director Industry Relations, Tripadvisor

How honest can or should I be on corporate accounts? And how personal? Do I always need all the channels? How do I decide?

Kristine Honig, Consultant, Tourismuszukunft

A qualitative dataset is the key to successful destination management. What needs to be done in order to benefit from the digital transformation?

Hartmut Wimmer, CEO, Outdooractive

Get tips on how to reach out to the new challenges in social media and sell travel.

Tanja Weinekötter, Owner, Marketing & Event Support

Practical aspects of Brexit for travel tech companys in daily business and overall. Panel with British and Non- British tourism experts.

Moderated by:
Prof. Dr. Claudia C. Brözel, Faculty of Sustainable Business Administration, University of Sustainable Development Eberswalde

Panel guests:
Alex Bainbridge, CEO & CTO, Autoura
Peter Hense, Lawyer & Partner, Spirit Legal LLP
Tom Jenkins, Board Member, Tourism Alliance, CEO, European Tour Operators Association (ETOA)
Kevin O Sullivan, Founder & CEO, open destination
Anthony Pickles, Head of Tourism Affairs, Visit Britain / Visit England