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March 6, 2019

10:45 - 14:45

Convention Hall 7.1a, Auditorium New York 1


Valuable know-how for MICE experts.

More information on the ITB MICE segment can also be found here:

How do we create events that move people more deeply? What role do analog touchpoints play in the age of the digital revolution? How can we meet the challenge of making corporate and brand messages at trade fairs and congresses user-friendly and exciting, instead of simply using trendy tools as a digital end in itself? How can the players in the meeting and event industry act in such a way that “creativity and know-how” gain value in the future? The VDVO will get to the bottom of these questions at the ITB MICE Forum on 6 and 7 March. 

Hosted by:

Mario Schmidt, Moderator,


10:45 - 11:00

Bernd Fritzges, CEO, Association of Event Planners e.V.

We are living in breathtaking times in which the impossible seems to be becoming possible. We will change more in the next 30 years than we did in the last 200. When everything that can be digitalized is digitalized, the non-digitizable becomes more and more valuable: personality, relationships and meaning. We should become powerful thinkers about the future, for a valuable and meaningful human existence. We should fight for value-creating innovation. And above all, we should be agents for the people who, in times of multiple options and hyper-individualization, have a great longing for meaning, belonging and genuine relationships. And let us be visionaries who have the courage to use technology and bring benefits to people - not the other way around.

Nicole Brandes, Intl. Management Coach, Author and Partner, Zukunftsinstitut

Conferences, congresses and other meeting formats need to be scrutinized more frequently. Conference visits require time, money and effort, and often they fail to meet the participants’ needs and expectations. Although they hope for personal encounters, inspiring insights and profound learning experiences, participants wind up in meetings that follow tried and tested formulas; such meetings rarely focus on impact goals or communication concepts, not to mention the participants’ needs. In Participant Experience Design - How do we create meetings which move people more deeply? Felix Rundel presents basic attitudes and tools that can provide fresh approaches for planning and managing conferences. The focus is on the principles of meeting design, an orientation towards making events effective and a deeper engagement with the human aspect of each individual participant.

Felix Rundel, Head of Programmes and International Development, Falling Walls Foundation

A look behind the scenes at the "PIRATE Summit" - Europe´s craziest startup event. What was the original idea, how was it implemented and which tools helped grow the event from 200 to 1,000 people without losing sight of the core idea - the networking of entrepreneurs? What role do digital tools play, and what are other ways to authentically convey the context of an event?

Till Ohrmann, Co-founder & CEO,, CEO, Startup SAFARI

The event is dead, long live digital communication! Or: The event is alive, and it has never before been so lively and diverse. Which is true? Maybe both? Real experiences and shared moments still have the greatest significance for people – only real experiences create a lasting effect that every live event wants to produce. The use of digital technologies is the fertile soil which allows these "real" moments to take root: these moments become more effective and intense, and they’re multiplied many times over, but technical means alone aren’t enough. No tool, gadget or app can replace content and its staging. Only the efficient and targeted combination of both forms of communication will ultimately lead to success: bringing people and brands together.

Detlef Wintzen, CEO, insglück Gesellschaft für Markeninszenierung mbH