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Customer Data Collection – Who Knows More? How Can Service Providers & Destinations Generate And Use Customer Data In The Future?

Category
Deep Dive Sessions

Date
March 8, 2019

Time
14:00 - 14:45

Location
CityCube Berlin, Cube Club

- In Cooperation With DIHK / German Startups Association

In the digital market economy, platform giants are more and more ruling over user data. Service providers and destinations are losing more and more of a valuable asset: Knowledge about their customers. Customer data are no longer to be found by the people who receive the customer as a guest – instead the data are going to those who communicate services and information. What can be done to counteract this development? Are political solutions required, can we find solutions on our own or can that only be achieved working together with the platforms? Are there any lessons learned from commerce and urban or regional development that can be of help? Is direct bookability a key element? And what does the guest really want?

This session will be held in German, simultaneous translation will not be available.

Introduction speech:

Bastian Kneissl, Managing Director, MountLytics

Moderated by:

Dr. Ulrike Regele, Director Commerce and Tourism, Association of German Chambers of Industry and Commerce (DIHK)

Panel guests:

Jan Hoffmann, Head of Corporate Development & Cooperation Management, Tourismus-Marketing Brandenburg (TMB)

Tobias Kallinich, Managing Director, Smartplatz GmbH

Yann Maurer, COO, Regiondo GmbH