Navigation | Page content | Additional information

Page content

ITB Marketing & Distribution Day

Category
Marketing

Date
March 5, 2020

Time
10:45 - 17:45

Location
CityCube Berlin, Hall A4/A5

Expertise for the development of marketing and distribution strategies.

Hosted by:

Charlotte Lamp Davies, Founder, A Bright Approach

Events

10:45 - 11:00

Speaker:
Charlotte Lamp Davies, Founder, A Bright Approach

  • The future of the global travel industry.
  • Evolving consumer expectations.
  • How Sabre is creating the new marketplace for personalized travel.
  • Opportunities through intelligent retailing and new distribution channels.

Interview guest:
Sean Menke, CEO, Sabre

Interviewer:
Charlotte Lamp Davies, Founder, A Bright Approach

  • TUI’s CEO has been orchestrating a major pivot for years.
  • The transformation saw this legacy tour operator become a deeply vertically integrated travel business with significant assets in multiple supplier categories. 
  • In the wake of Thomas Cook’s demise, a new wave of opportunities and challenges now require a renewed emphasis. 
  • Back for a second year at ITB, Fritz Joussen and Philip Wolf’s conversation on stage should not be missed.

Interview guest:
Friedrich Joussen, CEO, TUI Group

Interviewer:
Philip C. Wolf, Founder, Phocuswright, Serial Board Director

  • The global cruise market: trends, demand, future potential and its growing place within the overall tourism industry
  • The cruise industry’s commitment to sustainability – beyond environmental sustainability

Interview guest:
Pierfrancesco Vago, Executive Chairman, MSC Cruises

Interviewer:
Thomas P. Illes, Owner & CEO, thilles consulting GmbH, Cruise Analyst, University Lecturer and Journalist

  • What do Expedia, Airbnb, Korean Air, Qantas, Best Western and Choice Hotels all have in common? They’re all building their business on AWS.
  • Amazon’s growth trajectory has resulted in the creation of enormous digital and infrastructure assets, most notably Amazon Web Services (AWS) and many travel and hospitality companies are leveraging AWS to help enhance their customer experiences and increase operational efficiency
  • David Peller leads global teams across the Travel, Hospitality, Transportation and Logistics Industries. 
  • His insight and experience will make this session a conference highlight.

Interview guest:
David Peller, Global Head, Travel and Hospitality, Amazon Web Services

Interviewer:
Philip C. Wolf, Founder, Phocuswright, Serial Board Director

  • Latest results from the new global Travelzoo/ITB study
  • Customer attitudes on sustainability and climate protection
  • Importance of sustainability and climate protection in luxury travel
  • Customer readiness for limiting trips, price increases and changes in travel. 

Moderated by:
Marc Aeberhard, Owner, Luxury Hotel & Spa Management Ltd.

Speaker:
Sharry Sun, Global Head of Brand, Travelzoo

  • Strategies and trends in the global hotel business. 
  • The hotel product of the future and the role of the  mega trend sustainability.
  • What does the hotel guest of tomorrow expect? How can competitive advantages be achieved? 
  • Where is the luxury segment heading? 
  • Luxury and sustainability: contradictions or a mandatory prerequisite in tomorrow´s luxury hotel industry?  

Moderated by:
Marc Aeberhard, Owner, Luxury Hotel & Spa Management Ltd.

Panel guests:
Marc Dardenne, COO Europe Luxury Brands, AccorHotels
Julian Hagger, Executive Vice President, The Lux Collective
Prof. Dr. Willy Legrand, Department of Hospitality, Tourism and Event Management, IUBH International University

  • A change in the understanding of luxury: from owning luxury items to luxury experiences to sensual luxury.
  • Current study results: 7 trends shaping the global luxury segment. 
  • Change in the demands of top-end customers.
  • Learning from others: How do classic luxury providers in other sectors position themselves?
  • What does the change in the understanding of luxury mean for tourism destinations, hotels and travel distribution? 
  • Outlook: How will luxury behavior develop in the coming years? 

Introductory presentation:
Kirsten Feld-Türkis, Associate Partner, Keylens
Dr. Jörg Meurer, Managing Partner & Owner, Keylens

Moderated by:
Marc Aeberhard, Owner, Luxury Hotel & Spa Management Ltd.

Panel guests:
Timo Albiez, Deputy Director, Schweizerische Hotelfachschule Luzern
Kirsten Feld-Türkis, Associate Partner, Keylens
Linda Mutesi, Tourism Marketing Manager, Rwanda Development Board
René Roseburg, Managing Partner & CEO, The Passionist Traveller