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ITB Marketing & Distribution Day

Category
Marketing

Date
March 5, 2020

Time
10:45 - 17:45

Location
CityCube Berlin, Hall A4/A5

Expertise for the development of marketing and distribution strategies.

Hosted by:

Charlotte Lamp Davies, Founder, A Bright Approach

Events

10:45 - 11:00

Speaker:
Charlotte Lamp Davies, Founder, A Bright Approach

  • The future of the global travel industry.
  • Evolving consumer expectations.
  • How Sabre is creating the new marketplace for personalized travel.
  • Opportunities through intelligent retailing and new distribution channels.

Interview guest:
Sean Menke, CEO, Sabre

  • TUI’s CEO has been orchestrating a major pivot for years.
  • The transformation saw this legacy tour operator become a deeply vertically integrated travel business with significant assets in multiple supplier categories. 
  • In the wake of Thomas Cook’s demise, a new wave of opportunities and challenges now require a renewed emphasis. 
  • Back for a second year at ITB, Fritz Joussen and Philip Wolf’s conversation on stage should not be missed.

Interview guest:
Friedrich Joussen, CEO, TUI Group

Interviewer:
Philip C. Wolf, Founder, Phocuswright, Serial Board Director

Interview guest:
Pierfrancesco Vago, Executive Chairman, MSC Cruises

Interviewer:
Thomas P. Illes, Cruise Analyst, University Lecturer and Journalist

  • Amazon’s accomplishments as a next-generation retailer are unprecedented. 
  • This growth trajectory has also resulted in the creation of enormous digital and infrastructure assets, most notably Amazon Web Services (AWS). 
  • David Peller — formerly with Google and Booking.com — leads global teams across the Travel, Hospitality, Transportation and Logistics Industries. 
  • His insight and experience will make this session a conference highlight.

Interview guest:
David Peller, Global Head, Travel and Hospitality, Amazon Web Services

Interviewer:
Philip C. Wolf, Founder, Phocuswright, Serial Board Director

  • Latest results from the new global Travelzoo/ITB study
  • Customer attitudes on sustainability and climate protection
  • Importance of sustainability and climate protection in luxury travel
  • Customer readiness for limiting trips, price increases and changes in travel. 

Moderated by:
Marc Aeberhard, Owner, Luxury Hotel & Spa Management Ltd.

Speaker:
Sharry Sun, Global Head of Brand, Travelzoo

  • Strategies and trends in the global hotel business. 
  • The hotel product of the future and the role of the  mega trend sustainability.
  • What does the hotel guest of tomorrow expect? How can competitive advantages be achieved? 
  • Where is the luxury segment heading? 
  • Luxury and sustainability: contradictions or a mandatory prerequisite in tomorrow´s luxury hotel industry?  

Moderated by:
Marc Aeberhard, Owner, Luxury Hotel & Spa Management Ltd.

Panel guests:
Marc Dardenne, COO Europe Luxury Brands, AccorHotels
Prof. Dr. Willy Legrand, Department of Hospitality, Tourism and Event Management, IUBH International University

  • A change in the understanding of luxury: from owning luxury items to luxury experiences to sensual luxury.
  • Current study results: 7 trends shaping the global luxury segment. 
  • Change in the demands of top-end customers.
  • Learning from others: How do classic luxury providers in other sectors position themselves?
  • What does the change in the understanding of luxury mean for tourism destinations, hotels and travel distribution? 
  • Outlook: How will luxury behavior develop in the coming years? 

Introductory presentation:
Kirsten Feld-Türkis, Associate Partner, Keylens
Dr. Jörg Meurer, Managing Partner & Owner, Keylens

Moderated by:
Marc Aeberhard, Owner, Luxury Hotel & Spa Management Ltd.

Panel guests:
Timo Albiez, Deputy Director, Schweizerische Hotelfachschule Luzern
Kirsten Feld-Türkis, Associate Partner, Keylens
Linda Mutesi, Tourism Marketing Manager, Rwanda Development Board
René Roseburg, Managing Partner & CEO, The Passionist Traveller