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ITB Responsible Destination Day


March 4, 2020

10:45 - 17:45

CityCube Berlin, Hall A1


Strategies and best practice examples of key tourism regions, recommendations for optimized destination management.

Hosted by:

Dr. David Ermen, Managing Director, Destination Capacity


10:45 - 11:00

Dr. David Ermen, Managing Director, Destination Capacity

  • Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
  • Costs and benefits of tourism for destinations. 
  • Implications of sustainable tourism growth. 
  • Valuable insights into international best practice examples. 
  • How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
  • On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

Introductory presentation:
Alain Dupeyras, Head of Regional Development and Tourism, OECD

Moderated by:
Dr. David Ermen, Managing Director, Destination Capacity

Panel guests:
Alain Dupeyras, Head of Regional Development and Tourism, OECD
Ingo Lies, Founder & Managing Director, Chamäleon Reisen

-In Cooperation with UNWTO-

  • Climate Protection Goals of the UN Climate Change Conference COP 25 in Madrid.Ambitious climate protection goals also for the tourism industry.
  • To what extent is global tourism affected?
  • What does the UNWTO´s "high ambition scenario" on climate protection measures in global tourism look like?
  • What are the highlights of the latest UNWTO study?
  • Is not travelling one of the recommendations on the list?

  • Expedition cruises: a fast and rapidly growing market segment. 
  • Uniqueness, authenticity and luxury on board of small high-tech ships at an ultra-exclusive level of comfort in remote regions of the world.
  • What are the operational and logistical challenges in remote regions of the world? 
  • How do shipping companies deal with the ecological challenges? 
  • How can expedition cruises be made environmentally friendly and how can luxury and sustainability be reconciled? 
  • Above all, will the announced armada of new ships lead to overtourism in the Arctic and Antarctic as well?

Moderated by:
Thomas P. Illes, Cruise Analyst, University Lecturer and Journalist

Panel guests:
Ove Dimmen, Sales Manager, Ulstein Werft
Mike Louagie, Freelance Cruise & Ferry Photographer/Writer/Consultant
Robin West, Vice President of Expedition Operations & Planning, Seabourn

-In Cooperation with ARGE Latin America-

  • Long-haul flights: the opposite of sustainable?
  • But many tourism destinations can only be reached by long-haul flights. 
  • Is it still possible to travel to long-haul destinations with a clear conscience? 
  • How can the efforts of tourism companies, international conservation organisations and sustainable countries be promoted actively by responsible tourism? 
  • CO2 emissions trading and compensation as a solution?
  • Will the world´s best sustainable destinations soon be left behind by tourism? 

Moderated by:
Andreas M. Gross, First Chairman, ARGE Lateinamerika

Panel guests:
Dr. Frano Ilic, Public Relations Officer, Studiosus Reisen
Stefan Schmidt, Member of the German Bundestag, Alliance 90/The Greens

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

  • City Tourism in metropolitan areas
  • Sustainability and environmental protection of cities
  • Smart cities and digitalization 
  • Concepts for avoiding and adapting to overtourism 
  • How to deal with the sharing economy
  • Future destination management

  • Neglecting sustainability destroys the environment and culture, the local population revolts and tourists become discouraged.
  • Sustainability: the most important principle of destination planning.
  • Today: considerable differences in sustainability efforts.
  • Best practice countries explain their formulas for success.
  • Which policy measures can be used to achieve progress in sustainability and which measures are unsuccessful?
  • What economic successes do sustainability advances bring? What are the most difficult hurdles?