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ITB Deep Dive Sessions 1
Category
Deep Dive Sessions
Date
March 4, 2020
Time
11:00 - 17:45
Location
CityCube Berlin, Cube Club
Intensive professional exchange with experts in small groups.
Hosted by:
Prof. Dr. Anna Klein, IUBH University of Applied Sciences Munich, Vice President, DGT e.V.
Events
- The 4th Mekong Tourism Forum at ITB Berlin focuses on Visual Storytelling and Film Tourism, bringing the highlights of the recent Asia Destination Film Forum in Bangkok to ITB Berlin.
- Today, tourists are more experienced and are looking for new destinations and new experiences.
- Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and user-generated social media video clips.
- Learn how to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling.
Moderated by:
Daniela Wagner,
Director for Europe, Middle East and Africa, Pacific Asia Travel Association (PATA)
Panel guests:
Rob Holmes,
Founder & Chief Strategist, GLP Films
Nick Ray,
Author, Lonely Planet, Producer & Director, Hanuman Films Cambodia
Jens Thraenhart,
Executive Director, Mekong Tourism Coordinating Office
Tags
- Saudi Arabia’s tourism offering and growth strategy
- The opportunity – for businesses, for tourists, for Saudis
- Inclusive growth – building tourism ecosystems that empower communities
- The role of international partners such as Lonely Planet
Moderated by:
Andreas Stopp,
Head of Journals and Media / Travel, Deutschlandfunk (German Radio)
Panel guests:
W. Bryon Broich,
CFO, Lonely Planet
Fahd Hamidaddin,
Chief of Investment, Strategy & Tourism Marketing, Saudi Commission for Tourism & National Heritage (SCTH)
- How to capture travelers´ attention.
- Find out what makes videos on YouTube stand out and how they are different from traditional TV content.
- In this masterclass, we´ll share the latest insights and best practices on how to create successful content for YouTube, home to over 2 billion monthly logged-in people.
Speaker:
Julika Gohla,
Video Lead Creative, Google
- Impact Tourism is a community based travel experience where the traveler gets to experience the rich culture and heritage of a region in addition to positively contributing to the development of the host communities, thereby leaving behind a legacy of their journey.
- This form of tourism creates new destinations for the lesser known regions of the earth, bringing direct economic benefits through the travelers visiting the area.
Introductory presentation:
Jaideep Bansal,
Chief Operating Officer, Global Himalayan Expedition
Moderated by:
Soity Banerjee,
Project Editor, Outlook Responsible Tourism Initiative
Panel guests:
Dr. Mario Hardy,
CEO, PATA
Fiona Jeffery OBE,
Founder & Chairman, Just a Drop
Paras Loomba,
Founder & CEO, Global Himalayan Expedition
Please note: This session is in German!
Greetings:
Prof. Dr. Harald Pechlaner,
Chair of Tourism, Catholic University of Eichstätt-Ingolstadt, AIEST (International Association of Scientific Experts in Tourism)
Prof. Dr. Jürgen Schmude,
Professor for Economic Geography and Tourism Research, Ludwig-Maximilians-University Munich, President, DGT e.V.
Moderated by:
Dr. Julia Offe,
Scienceslam.de
Slammer:
J. Christian Benninghaus,
Teacher, Gymnasium Marienthal, Energy Consulting Teacher, Landesinstitut Hamburg
Andreas Kötter,
Advanced Business Manager T&I, Altran Germany
Kathrin Viergutz,
Traffic Engineer & Research Assistant at the Institute of Transportation Systems Technology, German Aerospace Center (DLR)
-In Cooperation with Statista-
- Digital Tourism: Status Quo and Trends
- Customer wishes for tailor-made offers and individual approach.
- Best practice examples in tourism and secrets of success of pioneers.
- What can the travel industry learn from others: Retail - Millennials Shopping Behavior.
Speaker:
Claudia Cramer,
Director Market Research, Statista Research & Analysis, Statista GmbH