Navigation | Page content | Additional information

Page content



March 4, 2020

10:45 - 14:45

Convention Hall 7.1a, Auditorium New York 1

Valuable know-how for MICE experts.

More information on the ITB MICE segment can also be found here:


10:45 - 11:00

Bernd Fritzges, CEO, VDVO Association of Event Organisers

  • What are future meeting scenarios?
  • What can digital and analog interaction look like? 
  • What types of participants are there?
  • How can event participants be involved successfully?
  • What are the most important research results from the "Future Meeting Space" project?

Matthias Schultze, Managing Director, GCB German Convention Bureau e.V.

  • How does participation work? 
  • How much participation makes sense? 
  • How can participative formats be planned and implemented quickly and without much effort?
  • How can the value and impact of events be increased?
  • How can interactive formats be integrated into the booking process of the MICE portal platform?

Doreen Biskup, Vice President, VDVO Association of Event Organisers
Bernd Fritzges, CEO, VDVO Association of Event Organisers

  • How can event participants be inspired over and over again?
  • Which technologies are well suited to survive in the battle for participants?
  • How can artificial intelligence help to use valuable participant information in such a way that they contribute to the long-term success of an event?

Michael Liebmann, Founder & Managing Director, doo

  • Which digital methods are available to obtain data on the behavior of visitors at trade fairs and events?
  • How does the customer journey at an event work?
  • What are the important touch points?
  • Which attractions are particularly popular and are visited the longest?
  • Which offers are not used or not perceived?
  • How can intelligent data evaluation contribute to the success of an event?

Prof. Dr. Cornelia Zanger, Marketing Department, TU Chemnitz