Navigation | Page content | Additional information

Page content

ITB International MICE Forum

Category
MICE

Date
March 6, 2020

Time
10:45 - 14:45

Location
Convention Hall 7.1a, Auditorium New York 1

Hosted by:

Caleb Parker, Founder & Director, Bold

Events

10:45 - 11:00

Speakers:
Irina Graf, Founder, The MICE Blog and Event Planners Talk, International Relations Officers, VDVO
Caleb Parker, Founder & Director, Bold

  • How the trend of "new work" is impacting the event industry 
  • What online collaborative tools are available to support event planners and their stakeholders to coordinate their events remotely?
  • How can event planners and their stakeholders build trust online with their suppliers when coordinating events remotely?
  • How secure is the data shared on online collaborative tools?
  • How important is a familiarization trip pre-event for seamless event planning, and whether familiarization trips can be replaced with accessing information online?
  • How can event planners retain and share their knowledge from a familiarization trip or a past event with their team members, is there a way of storing such valuable knowledge?
  • How can suppliers support event planners with remote event planning (e.g. - website, blog articles, case studies, video testimonials etc.)?

Moderated by:
Irina Graf, Founder, The MICE Blog and Event Planners Talk, International Relations Officers, VDVO

Panel guests:
Doreen Biskup, Vice President, VDVO Association of Event Organisers
Caleb Parker, Founder & Director, Bold

  • What  is the difference between press vs influencer trip or event?
  • What are the objectives of an influencer event?
  • How can brands capture the attention of the busy, in demand influencers, is this possible only with monetary rewards?
  • How can brands measure the ROI of an influencer event?
  • How can brands create instagrammable moments at an event or trip for the influencers to share on social media?
  • How necessary is briefing pre event or trip and what such briefing will include?
  • Speakers will share tips for a successful influencer collaboration

Moderated by:
Caleb Parker, Founder & Director, Bold

Panel guests:
Florian Hill, CEO & Ideator, HillWIRED
Lisa Reinshagen, MICE PR Director, Lieb Management
Han Talbot, Project Manager, Traverse

  • What are the key reasons for extending event life cycle of an event?
  • What is an event lifecycle and how to create content for each stage of the customer journey?
  • How to find the right balance between sharing educational content and doing event promotion?
  • Who within the organization can coordinate the extension of event line cycle: Event manager, marketing teams, community manager?
  • How to analyze and apply the data collected pre and post event into the physical event and use it as feedback?
  • What is online community management and how it applies to extending event life cycle?
  • What are the best practices and possible strategies for extending an event life cycle?

Moderated by:
Caleb Parker, Founder & Director, Bold

Panel guests:
Irina Graf, Founder, The MICE Blog and Event Planners Talk, International Relations Officers, VDVO
Sabrina Meyers, Director, Orchid Lily Events
Dr. James Morgan, Principal Lecturer in Event Design and Technology, University of Westminster, Founder, Event Tech Lab

  • Micro is defined as ‘extremely small’. How can event planners relate this growing trend to the events industry? 
  • What ‘micro’ has to do with changing attendee needs and expectations from an event?
  • At what stages of the event can micro moments boost attendee engagement, are these pre, during or after the event, and how?
  • Can organizers integrate micro moments throughout the entire customer journey or only at the physical event to boost attendee engagement?
  • How can event professionals create a series of micro-experiences at their events to maintain high attendee engagement at all times?
  • Examples of micro moments will be shared

Speaker:
Kevin Jackson, Director of Ideas and Innovation, The Experience is the Marketing