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eTravel Lab Day 1

Category
eTravel World

Date
March 4, 2020

Time
10:30 - 14:00

Location
Hall 7.1b, eTravel Lab

Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.

Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.


Welcome and Moderation:

Prof. Dr. Claudia Brözel, Lecturer, University of Sustainable Development Eberswalde/University of Sustainable Development / Department of Sustainable Economy/Faculty of Sustainable Business Administration

Events

  • Data analysis instead of surveys: What are the travel trends in 2020?
  • What do travel customers actually think about a certain destination, brand or product?
  • Which marketing campaigns result in positive feelings?
  • It’s all in the data – if you know how to use it.

Speaker:
Toni Stork, Founder, OMMAX

  • What is the future technical setup for tour operators to meet the increasingly individual needs of today's and tomorrow's travellers?
  • What possibilities do data analytics offer tour operators to manage the larger data volumes and increasing complexity?
  • How must the travel distribution product portfolio (OTAs, metasearch and more) evolve to become more individual and personalized?

Speaker:
Jan Gerlach, CEO, Peakwork

  • Asia remains the biggest growth driver in the international tourism market
  • Rising purchasing power and technology innovations have been constantly changing the way that Asian travel
  • Listen to the senior executives from Asia’s leading travel companies on how they tailor to the changing needs of Asian travelers

Speaker:
Jeremy Bek, General Manager for Global Country Management, Rakuten Travel
Leslie Hsu, Global Head of Brand, Trip.com
Yuzhou Huang, Fliggy
Ritwik Khare, Chief Business Officer, MakeMyTrip (India) Pvt. Ltd
Qiang Zhong, General Manager, Meituan.com, Dianping.com

  • How important are targeted data collection processes for the management of mobility systems in tourism
  • Best practice example of our Sense-Plan-Act paradigm using the visitor guidance system at Schönbrunn Palace in Vienna

Speaker:
Christian Kogler, Research Engineer, AIT Austrian Institute of Technology