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eTravel Stage Day 4

eTravel World

March 7, 2020

11:00 - 14:00

Hall 6.1, eTravel Stage

Sessions held in German without translation


  • Basics Digital customer acquisition - What is important when you want to inspire people online? How can a way online from the prospect to the customer look like?
  • Inventory - Which processes exist in the companies of the participants that can be automated and scaled with simple means
  • Setting up an email tool - How do you set up an email tool to automate and scale processes in your organization?
  • Inbound Marketing - How can you automatically introduce new prospects to your company and get them to contact your company?

Marko Tomicic, CEO, AFM Media GmbH

  • Stocktaking - What could have been better done online in the past?
  • Fine-tuning of the message & target group - Who can you reach best and easiest online?
  • Reaching out - How can you make relevant users take notice of you and become your fans in no time?
  • Revenue-generating measures - Which "next steps" are the most sensible for you to incorporate revenue in the short, medium and long term?

Marko Tomicic, CEO, AFM Media GmbH

  • Which social media channels are useful in the tourism sector to gain more awareness and homepage?
  • The channels Facebook, Instagram, Pinterest and Blog are specifically addressed.
  • What are the optimal social media contents?
  • Which social media channels make individual sense for my offer?

Marko Tomicic, CEO, AFM Media GmbH