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eTravel Lab Day 3

Category
eTravel World

Date
March 6, 2020

Time
13:30 - 17:00

Location
Hall 7.1b, eTravel Lab

 Social media platforms, bloggers, influencers, storytellers - all fake news or reputable marketing and distribution channels that we should work with?
 

 Social media platforms, bloggers, influencers, storytellers - all fake news or reputable marketing and distribution channels that we should work with?

Detailed event descriptions will be available here shortly.


Moderated by:

Gerd Otto-Rieke, ITB eTravel-Team

Events

  • Powered by Google, YouTube can target travelers based on origins, destinations and their preferences
  • In this masterclass, we will give an overview of how you can leverage the full value of video advertising to make your brand known and considered

Speaker:
Steffen Hutmacher, Video Sales Lead, Google

  • Dream job: Influencer! But what makes a professional influencer?
  • And how do representatives of destinations, hotel marketing managers and others in the industry recognize suitable inquiries?
  • An exchange of experiences about an indispensable cooperation with influencers and representatives of the tourism industry

Moderated by:
Melvin Boecher, Founder, Traveldudes

Panel guests:
Jana Kalea, Blogger, comfort-zone.net
Gemma Suñer, Online Marketing Manager, Costa Brava Girona Tourist Board

Speakers:
Catharina Fischer, Network partner / Consultant, Tourismuszukunft
Christoph Hampe, Digital Marketing Manager, Thüringen Tourismus

  • WhatsApp Business
  • Data protection
  • Marketing opportunities
  • Sweepstakes
  • Practical examples

Speaker:
Michael Faber, Marketing-Consultant, Tourismuszukunft, Reisebüro Faber

  •  Application fields of artificial intelligence
  •  Best practice examples in tourism
  • Recommended action for tourism stakeholders
  • Outlook for the future

Speaker:
Florian Bauhuber, Managing Director, Tourismuszukunft