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March 04, 2020

eTravel World

Vacation Rental Management Has Never Been Easier – Chatbots, Your Virtual Host

March 04, 2020
12:30 - 13:00 h

Hall 6.1, eTravel Stage

  • Learn how you can save time by automating communication
  • It’s easy to provide hassle free access to information and recommendations
  • Understand how to eliminate guest frustration and improve the online ranking
  • Enhance the guest stay by curating a local experience

Future

ITB CEO Interview: The Future Of Hospitality Will Be Hosted

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • As more and more Gen Z travelers follow on the heels of millennials and increasingly tilt the scales away from standardized travel toward authentic experiences, the brands that succeed will be those that invest in personal hosting, unique design, and genuine roots in their local communities.

Virtual Reality

Online Instead Of Offline: Innovative Training Solutions Through Virtual Realities

March 04, 2020
14:00 - 14:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

eTravel World

Next Level Guest Communication - Getting Ready For The Future Of Conversational AI In Hospitality

March 04, 2020
14:30 - 15:00 h

Hall 6.1, eTravel Stage

  • The state of chatbots & voice bots
  • good use cases in hospitality and travel today
  • outlook on how the technology will further evolve and impact the industry

March 05, 2020

eTravel World

eTravel Stage Day 2

March 05, 2020
10:30 - 18:00 h

Hall 6.1, eTravel Stage

Product news from the hospitality tech sector. Furthermore, focus on smart mobility, startups and news on AI & voice marketing. Also examples for TikTok in the marketing mix. Detailed descriptions of all individual events will soon be available here.

eTravel World

Conquer Your Data – Lessons In Delivering Real Impact For Your Hotel

March 05, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • In an ever-evolving digital landscape, today’s hotelier must mine through more data than ever to understand how to activate their data and see a real impact on their business.
  • Join us as we share examples of hoteliers who are conquering these problems in both the marketing and revenue management disciplines.
  • Think personalization, loyalty, data modeling, gaming, digital personas, middleware, connectivity…all at your fingertips and ready for the taking

eTravel World

The New Era Of Hotel Distribution And Why Guest Knowledge Is Power

March 05, 2020
11:30 - 12:00 h

Hall 6.1, eTravel Stage

  • Recognise the macro shift happening within the global hotel industry, from distribution guesswork to deep intelligence
  • Learn why informed decision-making is critical to every hotel’s online marketing and sales strategy
  • Understand the role that factors such as pricing continue to play in every traveller’s booking journey, and how hotels can gain greater success online
  • Be among the first in the world to preview the latest evolution in SiteMinder’s platform, which levels the playing field for hotels once more

eTravel World

Revenue Beyond 2020: The Way Forward For Hospitality Brands

March 05, 2020
12:00 - 12:30 h

Hall 6.1, eTravel Stage

"Revenue beyond 2020 answers three critical questions for the next decade that will be at the center of identifying new revenue opportunities for hospitality:"

  • What are hospitality leaders telling us about the future of distribution?
  • Will mid-sized hotels continue to drive growth in the coming decade?
  • Will revenue managers be able to overcome the information overload?

eTravel World

Making Sense Of Scale: Operations Data To Develop Big Picture Perspective

March 05, 2020
12:30 - 13:00 h

Hall 6.1, eTravel Stage

  • Introducing ALICE: what is a hotel operations platform? 
  • How an operations platform lets you see any micro-moment of a guest or staff interaction
  • Operations data highlights guest service and operational trends at a macro level
  • Access to tangible data (daily, weekly, monthly, annually), gives hoteliers actionable insight to improve guest service and a hotel´s bottom line

Virtual Reality

Virtual Reality Training For The Travel Market – Huge Step Forward In Fulfilling Digital Transformation

March 05, 2020
13:00 - 13:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • How powerful e-learning technology motivates travel employees through learning and engagement.
  • Showcasing 360 real-life scenarios and situations.
  • Fulfilling sustainablity goals in a cost-effectivite way

eTravel World

Hotels And Total Technology: Survival Of The Smartest?

March 05, 2020
13:30 - 14:00 h

Hall 7.1b, eTravel Lab

Warm-Up Hospitality Tech Forum

  • Insights to technological scenarios and cognitive environments in the Big Picture
  • Examples of smart hotels from the pioneers
  • How to integrate smart solutions?
  • Evaluation of technologies and how to deal with current hurdles?

eTravel World

Hospitality Tech Forum

March 05, 2020
13:30 - 18:00 h

Hall 7.1b, eTravel Lab

What is driving the hospitality industry and what are challenges and opportunities arising from the digital transformation? Learn more at events on revenue management, marketing, sustainability and the future of the hotel industry. Detailed description of all individual events will be available here shortly.

eTravel World

Introduction: Hospitality Tech Forum

March 05, 2020
14:00 - 14:10 h

Hall 7.1b, eTravel Lab

Hosted by Hospitality Industry Club

Business Travel

"Stay A Little Longer": How Hotel Overnight Stays Are Changing

March 05, 2020
14:00 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Revolution in extended stay accommodation for travelers
  • What are the target groups in the companies?
  • Quality management in the Serviced Apartments sector

eTravel World

Revenue Management: Keynote, Best Cases And Panel

March 05, 2020
14:10 - 15:00 h

Hall 7.1b, eTravel Lab

  • Keynote by Profiter: High costs and low sustainability of online distribution. How inventory management AI can help
  • Best case presentations followed by a panel discussion:
  • The future of pricing in the hotel industry
  • What is the future role of a revenue manager?
  • What can revenue management solutions achieve today and where do hoteliers need experience and local knowledge?
  • How is the online distribution mix developing?

eTravel World

Sustainability Trends In Hospitality

March 05, 2020
15:00 - 15:30 h

Hall 7.1b, eTravel Lab

  • Can the Fridays for Future hype be used for the industry?
  • Is there a stronger awareness among the guests?
  • How can sustainability be addressed in sales and marketing?

eTravel World

The Future Of Hotel Online Distribution

March 05, 2020
15:30 - 16:00 h

Hall 7.1b, eTravel Lab

  • Are direct bookings increasing or not?
  • What happens to OTAs if metasearch egines offer bookings as well?
  • How do hotels and hotel groups need to prepare?

Marketing

ITB Hospitality Executive Panel: Luxury And Sustainability: Contradiction Or Prerequisite?

March 05, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • Strategies and trends in the global hotel business. 
  • The hotel product of the future and the role of the  mega trend sustainability.
  • What does the hotel guest of tomorrow expect? How can competitive advantages be achieved? 
  • Where is the luxury segment heading? 
  • Luxury and sustainability: contradictions or a mandatory prerequisite in tomorrow´s luxury hotel industry?  

eTravel World

Re-Building Hotel Brands: Best Case Presentations And Panel

March 05, 2020
16:00 - 17:00 h

Hall 7.1b, eTravel Lab

  • What do you have to consider when repositioning a traditional hotel brand?
  • What are the pitfalls of brand restructuring?
  • What needs to be considered when communicating with employees?

Marketing

The Future Of Luxury In Post-Hedonic Societies

March 05, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A change in the understanding of luxury: from owning luxury items to luxury experiences to sensual luxury.
  • Current study results: 7 trends shaping the global luxury segment. 
  • Change in the demands of top-end customers.
  • Learning from others: How do classic luxury providers in other sectors position themselves?
  • What does the change in the understanding of luxury mean for tourism destinations, hotels and travel distribution? 
  • Outlook: How will luxury behavior develop in the coming years? 

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