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March 04, 2020

Future

ITB Executive Panel: Tours, Activities & Attractions

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Arival- 

  • Tours, Activities & Attractions as in-destination services are a strategic mega topic. 
  • Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
  • How can this huge potential be tapped, and how can the technological challenges be overcome?
  • Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
  • This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

Future

Outlook Keynote: Artificial Intelligence, Big Data, Robotics & Co – A Blessing Or Curse For Mankind?

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A look beyond the tourism industry at the mega trend of our time. 
  • Potentials and challenges for economy and society. 
  • What are the risks and are they manageable? 
  • Outlook: Digitalization in the future

March 05, 2020

eTravel World

It Pays To Be Prepared: Hotel Bookings And PSD II

March 05, 2020
12:00 - 12:30 h

Hall 7.1b, eTravel Lab

  • PSD II revolutionizes the payment industry
  • View on legal implications
  • Are hotels allowed to charge guests´ credit cards according to PSDII?
  • Should bookings be made via wholesalers and OTAs?
  • The connection between SCA and electronic registration forms

March 06, 2020

eTravel World

Mobile Check-In And Self-Check-In. Meet Your Customer And Kill Your Intermediary

March 06, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • The Check-in process. Past, present and future.
  • The Guest experience. How a good first impression really counts.
  • The Mobile Check-in. How to meet the most different needs, everywhere, following a smooth and compliant practice. 

eTravel World

Managing Geodata In The Cloud

March 06, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • Manage trip details / routes in the cloud
  • Have your own navigation app to protect your precious data
  • Provide your customers with customised trip information on their smartphones
  • Decrease your costs to prepare and manage trip guidebooks
  • Why protecing your data will protect your business

Deep Dive Sessions

Keynote: Thumbstopping: The Case To Make More Content That Moves, Sings, And Smiles

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Cube Club

Key Insights:

  • Unpack the Four C’s of Communication and how they manifest into three desirable results that benefits brands and audiences together.
  • Create content that adds value to your audiences – rather than adding to the noise of social media feeds.
  • Video and voice are today’s dominate mediums for messaging, yet they are underutilized by most brands and agencies.  

Takeaways:

  • How to use different types of content to capture attention and drive engagement with your audience.
  • Understand the differences between social media posts and stories, or snaps and TikToks, and when to use them.
  • Know which mobile apps and tools you can start using immediately to create videos, voice, and personalized content. 

Destinations

Instagram, Influencers & Co: The Underestimated Challenge For Destinations

March 06, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • Through Instagram and Facebook dynamic experiences that engage with travelers can be created.
  • Photos and videos are used to tell the visual story of a destination. 
  • Social advertising platforms add context to images through Instagram Stories, video, or geo-tagging locations.
  • Travelers are provided with a more unique, inspirational experience as they dream. 
  • Learn how to drive engagement and how to turn this inspiration into bookings.
  • What role do Influencers play?

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