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ITB Virtual Reality Lab Day 1
March 04, 2020
10:00 - 17:45 h
ITB VR Lab / Hall 10.2 / Booth 108
The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.
Data Instead Of Surveys: How To Analyse The Travel Market In The Digital Age
March 04, 2020
10:30 - 11:00 h
Hall 7.1b, eTravel Lab
- What are the travel trends in 2020?
- What do travel customers actually think about a certain destination, brand or product?
- Which marketing campaigns will be successful
- It’s all in the data – if you know how to use it
How The Website Becomes A Personal Travel Advisor
March 04, 2020
10:30 - 11:00 h
Hall 6.1, eTravel Stage
- Personalization in the travel industry (travel types, destinations, etc.)
- Travel recommendations with relevance for users
- Improving user experience through geo-targeting
- Addressing new and returning customers
eTravel Lab Day 1
March 04, 2020
10:30 - 14:00 h
Hall 7.1b, eTravel Lab
Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.
ITB Future Day
March 04, 2020
10:30 - 17:45 h
CityCube Berlin, Hall A4/A5
Social and economic mega trends and their impact on strategies and business models in the travel industry.
eTravel Stage Day 1
March 04, 2020
10:30 - 18:00 h
Hall 6.1, eTravel Stage
Product news on payment solutions; focus on super apps and chatbots; current insights on digitisation in tourism from Switzerland and Germany. Detailed event descriptions will be available here shortly.
ITB MICE Forum
March 04, 2020
10:45 - 14:45 h
Convention Hall 7.1a, Auditorium New York 1
Valuable know-how for MICE experts.
More information on the ITB MICE segment can also be found here: www.itb-convention.com/mice
ITB Responsible Destination Day
March 04, 2020
10:45 - 17:45 h
CityCube Berlin, Hall A1
Strategies and best practice examples of key tourism regions, recommendations for optimized destination management.
ITB Young Professionals Day
March 04, 2020
10:45 - 19:30 h
Hall 11.1, Young Professionals Stage
Please note: All sessions will be held in German only.
The Value Of An Automated And Individual Dialogue
March 04, 2020
11:00 - 11:30 h
Hall 6.1, eTravel Stage
- The hotel or holiday region as a second home. The guest loyalty and continuity is at the top of the agenda for hoteliers and tourism managers.
- The way to a completed booking depends also on the virtuoso handling of customer data. The industry is faced with the challenge of handling personal data in compliance with DSGVO and developing industryspecific customer loyalty programmes.
- Which strategies can companies in the hotel and tourism industry use to sustainably increase the loyalty of their guests via marketing automation?
- The speakers will show how the knowledge from existing data can be used to increase data quality and transform a satisfied guest into a loyal, returning guest through individualized communication
ITB Co-Creators Keynote: WE Are Shaping The Future!
March 04, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A4/A5
- The future of society, economy and tourism.
- Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
- Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards.
- Experience how the global tourism industry sees the future and wants to actively shape it.
- Vote with us and influence the future scenarios that are being demonstrated.
Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth
March 04, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A1
- Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
- Costs and benefits of tourism for destinations.
- Implications of sustainable tourism growth.
- Valuable insights into international best practice examples.
- How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
- On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.
Keynote: Rebellisch gesund - Healthy Life Hacks für deinen Karriere-Boost!
March 04, 2020
11:00 - 11:45 h
Hall 11.1, Young Professionals Stage
Success Factor Participant Experience – For Events That Inspire Their Target Group
March 04, 2020
11:00 - 11:45 h
Convention Hall 7.1a, Auditorium New York 1
- What are future meeting scenarios?
- What can digital and analog interaction look like?
- What types of participants are there?
- How can event participants be involved successfully?
- What are the most important research results from the "Future Meeting Space" project?
Visual Storytelling And Film Tourism – Mekong Tourism Forum
March 04, 2020
11:00 - 11:45 h
CityCube Berlin, Cube Club
- The 4th Mekong Tourism Forum at ITB Berlin focuses on Visual Storytelling and Film Tourism, bringing the highlights of the recent Asia Destination Film Forum in Bangkok to ITB Berlin.
- Today, tourists are more experienced and are looking for new destinations and new experiences.
- Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and user-generated social media video clips.
- Learn how to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling.