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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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eTravel World

Alexa, Where Are We Going? & The Hot Chair: Sleeping With The Enemy

March 05, 2020
17:00 - 17:30 h

Hall 6.1, eTravel Stage

  • Short lecture about intelligent personal assistants and their importance for tourism. What can the language assistants do and what not (yet)? How reliable and helpful is the communication in human language with the disruptive software
  • The hot seat: Sleeping with the Enemy Those who voluntarily bug their homes and offices give up all privacy. Or is this fear of Alexa, Cortana, Siri & Co. exaggerated? We talk turkey

Sustainability

Panel 2: Entrepreneurship In Tourism – A Chance Towards Female Empowerment

March 05, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A1

  • The empowerment of women is one of the most effective methods to foster positive change in emerging and developing economies. 
  • Female entrepreneurs tend to be discouraged by social and cultural constructs, lacking access to start-up financing, knowledge about business management and political conditions. 
  • Unfortunately, the tourism industry is no exemption. 
  • Yet, although women account for the biggest share of workers in the tourism industry, there is a clear lack of women in leadership positions in this sector. 
  • With the female panelists we discuss how tourism can be an industry of change for women entrepreneurs in our partner countries. 
  • Experience has shown, the more dynamic a sector is, the more opportunities for an inclusive participation arise, especially in times of rapid transformation in technology and digitalization. 
  • Moreover, we debate questions about gender equality in business, participation and access opportunities to tourism markets and leadership from the perspective of female champions and experts in tourism.

Deep Dive Sessions

Plastic-Free Holidays – But How? The Deep Dive Into Practice In Hotels And On Cruise Ships

March 05, 2020
17:00 - 17:45 h

CityCube Berlin, Cube Club

-in Cooperation with Futouris-

  • The awareness of the problem of marine pollution from plastic waste has reached the tourism industry.
  • In Futouris´ current industry project, member companies, the Balearic government and local partners are working together to reduce plastic waste in tourism.
  • How do processes need to be changed so that less waste is generated and not just shifted from plastic to other materials?
  • Are alternative solutions for the currently used disposable plastic products really more sustainable?
  • How can employees and guests be actively involved in the programs to motivate them to make their own contribution?

Marketing

The Future Of Luxury In Post-Hedonic Societies

March 05, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A change in the understanding of luxury: from owning luxury items to luxury experiences to sensual luxury.
  • Current study results: 7 trends shaping the global luxury segment. 
  • Change in the demands of top-end customers.
  • Learning from others: How do classic luxury providers in other sectors position themselves?
  • What does the change in the understanding of luxury mean for tourism destinations, hotels and travel distribution? 
  • Outlook: How will luxury behavior develop in the coming years? 

MICE

When Crises Weld Together – Crisis Management Program Of visitBerlin Convention Partner

March 05, 2020
17:00 - 17:45 h

Convention Hall 7.1a, Auditorium New York 1

  • In crisis situations, how can different trades work together in the best possible way?
  • How does a city implement a professional crisis management program in the event of terrorist attacks, natural disasters and other cases of force majeure?
  • How can the necessary resources be secured across companies?

eTravel World

Hospitality 2025

March 05, 2020
17:00 - 18:00 h

Hall 7.1b, eTravel Lab

  • How do processes in the hotel industry change due to the use of new technologies?
  • Will there still be a need for personnel in the future?
  • How will the expectations of different target groups change?
  • Which hotel product is the promising model for holidays, which for business trips?

Medical

Medical Networking Reception

March 05, 2020
17:00 - 18:00 h

Hall 21b

Join our exhibitors for relaxed conversations in the Medical Pavilion Lounge

eTravel World

Zero Friction Future With Facebook

March 05, 2020
17:30 - 18:00 h

Hall 6.1, eTravel Stage

  • Friction is one of the biggest threat to businesses today as consumer expectations continue to rise with the pace of technology
  • Danger of frictional losses is increasing, as the customer journey is often very fragmented
  • Learn from Facebook about their vision of a Zero Friction future and how consumers engage with travel brands on their platforms

Sustainability

Wrap Up

March 05, 2020
17:45 - 17:55 h

CityCube Berlin, Hall A1

Medical

Health Travel And Benefits In The Turkish Market

March 06, 2020
10:00 - 10:30 h

Hall 21b

  • Current situation in Turkey about Medical Tourism.
  • Why Turkey is the rising star of the Global Medical Tourism?
  • What’s the role of the digitalisation in healthcare and in medical tourism.
    As an example: Doctors365 Telemedicine, global project
  • What is the importance of the high communication level between doctors around the world?
  • What to expect from International events and fairs?

Virtual Reality

ITB Virtual Reality Lab Day 3

March 06, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.

eTravel World

"Data Talks" Welcoming Remarks

March 06, 2020
10:30 - 10:35 h

Hall 7.1b, eTravel Lab

Medical

Infertility – Ivf Treatments

March 06, 2020
10:30 - 11:00 h

Hall 21b

eTravel World

Mobile Check-In And Self-Check-In. Meet Your Customer And Kill Your Intermediary

March 06, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • The Check-in process. Past, present and future.
  • The Guest experience. How a good first impression really counts.
  • The Mobile Check-in. How to meet the most different needs, everywhere, following a smooth and compliant practice. 

eTravel World

Data Talks

March 06, 2020
10:30 - 13:30 h

Hall 7.1b, eTravel Lab

Main focus on data and innovations in the travel tech sector and what the customer gets out of it: AI and machine learning, data usability and platforms, predictive personalization and seamless travel.

eTravel World

eTravel Stage Day 3

March 06, 2020
10:30 - 17:00 h

Hall 6.1, eTravel Stage

Product news on route planning and cloud-based geolocalisation. In addition, podcasts b2b and b2c. Detailed descriptions of all individual events will soon be available here.

eTravel World

Data-Driven Business Models – Limited?

March 06, 2020
10:35 - 11:00 h

Hall 7.1b, eTravel Lab

  • Introductory dialogue on business models and how they work
  • How to create added value with data

MICE

Greeting

March 06, 2020
10:45 - 11:00 h

Convention Hall 7.1a, Auditorium New York 1

CSR

Greeting

March 06, 2020
10:45 - 11:00 h

CityCube Berlin, Hall A1

Destinations

Greeting

March 06, 2020
10:45 - 11:00 h

CityCube Berlin, Hall A4/A5

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