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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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studiosus
CSR

ITB CSR Day

March 06, 2020
10:45 - 14:45 h

CityCube Berlin, Hall A1

Potential and best practice examples of sustainable tourism.

MICE

ITB International MICE Forum

March 06, 2020
10:45 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

Google
Destinations

ITB Destination Day

March 06, 2020
10:45 - 17:45 h

CityCube Berlin, Hall A4/A5

Strategies and best practice examples of key tourism regions; recommendations for optimized destination management.

eTravel World

Multi-Platform-Network In Travel – Digital Enablers And Travel Of The Future

March 06, 2020
11:00 - 11:20 h

Hall 7.1b, eTravel Lab

  • The “Multi-Platform-Network approach” illustrates the aim to take Amadeus’ core assets along the journey, introduce new platforms and connecting them systematically to create the digital operating system of travel.
  • The goal is to create a digital seamless travel experience for the traveler by enabling the travel industry through a connected ecosystem of technology platforms and a partnership eco-system leading to a self-enforcing network effect mechanism.

eTravel World

Managing Geodata In The Cloud

March 06, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • Manage trip details / routes in the cloud
  • Have your own navigation app to protect your precious data
  • Provide your customers with customised trip information on their smartphones
  • Decrease your costs to prepare and manage trip guidebooks
  • Why protecing your data will protect your business

Medical

Overweight And Obesity – Prevention Program, Best Practice From Slovakia’s Medical Spas

March 06, 2020
11:00 - 11:30 h

Hall 21b

  • Overweight and obesity issues have become one of the EU Healthcare policy priorities to solve future problems
  • In addition to traditional medical spa programs focused on management of chronic diseases and early spa rehabilitation, the Slovak Medical Spa Association started a stationary health prevention program with financial support of General Health Insurance company

CSR

Keynote: Climate Change, Global Warming, Weather Extremes: Status Quo And Constraints To Action

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • A hot summer and concerning climate reports: To continue on will lead into the abyss.
  • How can we still prevent the climate emergency?
  • Which measures to contain global warming and climate change are effective?
  • Which policy measures are unavoidable and to be expected?
  • To what extent is the global tourism industry affected?
  • Hans Joachim Schellnhuber, the world´s leading climate researcher, explains the status quo and the need for action. 

Deep Dive Sessions

Keynote: Thumbstopping: The Case To Make More Content That Moves, Sings, And Smiles

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Cube Club

Key Insights:

  • Unpack the Four C’s of Communication and how they manifest into three desirable results that benefits brands and audiences together.
  • Create content that adds value to your audiences – rather than adding to the noise of social media feeds.
  • Video and voice are today’s dominate mediums for messaging, yet they are underutilized by most brands and agencies.  

Takeaways:

  • How to use different types of content to capture attention and drive engagement with your audience.
  • Understand the differences between social media posts and stories, or snaps and TikToks, and when to use them.
  • Know which mobile apps and tools you can start using immediately to create videos, voice, and personalized content. 

MICE

New Work: Successful Event Planning With Remote Event Stakeholders

March 06, 2020
11:00 - 11:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How the trend of "new work" is impacting the event industry 
  • What online collaborative tools are available to support event planners and their stakeholders to coordinate their events remotely?
  • How can event planners and their stakeholders build trust online with their suppliers when coordinating events remotely?
  • How secure is the data shared on online collaborative tools?
  • How important is a familiarization trip pre-event for seamless event planning, and whether familiarization trips can be replaced with accessing information online?
  • How can event planners retain and share their knowledge from a familiarization trip or a past event with their team members, is there a way of storing such valuable knowledge?
  • How can suppliers support event planners with remote event planning (e.g. - website, blog articles, case studies, video testimonials etc.)?

Destinations

Travel Experiences Of The Future: Tailored, Data-Based, Relevant

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • Standardized mass products: increasingly banal and interchangeable.
  • Expectations of the modern customer: tailored travel offers, enriching experiences, personal experiences.
  • Success factors: innovative technologies, intelligent use of customer data, deep customer insights.
  • Best practices for unique travel experiences and relevant travel offers.
  • In the future: Will the destination still play a role or will experiences dominate the travel decision?

Virtual Reality

Unleashing the Full Potential of Digital Reality Experiences for Tourism Marketing

March 06, 2020
11:00 - 11:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • How to empower tourism marketing with augmented reality experiences
  • How to boost Social Media communications with augmented reality
  • Latest augmented and mixed reality use cases in tourism marketing

Convention Awards

Whales and dolphins in tourism: transitioning to a responsible future

March 06, 2020
11:00 - 12:00 h

Palais am Funkturm, ITB Convention Awards

How travel industry leadership and support is vital to phase out captivity of cetaceans for entertainment purposes and increase responsibility of wild whale and dolphin watching operations.

The captive dolphin entertainment industry and whale and dolphin watching are both multi-billion-dollar industries. But what does a responsible future for whales and dolphins in tourism look like? This event will present the issues of exploiting captive whales and dolphins for entertainment purposes and the essential role the travel industry can play in supporting change. Ocean sanctuaries for whales and dolphins currently in captivity are one part of the solution, but only an end to captive breeding, imports and wild-capture with an increased availability of responsible alternatives will ensure this is the last generation of whales and dolphins in captivity.

Highlights will include key findings from World Animal Protection’s recent Behind the Smile report; World Cetacean Alliance presenting the opportunities for responsible whale and dolphin watching including turning whole destinations into Whale Heritage Sites and beacons of best practice; and Whale and Dolphin Conservation introducing the world’s first open water sanctuary for beluga whales and their goal to provide alternative, more natural homes for captive whales and dolphins. A leading travel brand will also present their perspective on corporate leadership and travel industry support for a dolphin-friendly future. Presentations will be followed by a moderated panel discussion on how a vision for a responsible future can be achieved.

CSR

ITB Empowerment Forum 3

March 06, 2020
11:00 - 14:00 h

Hall 19, Palais at Funkturm (fairground)

Medical

ITB Medical Conference Day 3

March 06, 2020
11:00 - 15:00 h

Hall 21b

Today, we will take a deeper look into the development of Medical Spas and Medical Wellness as a booming market. What is the additional value of these products and services in comparison to traditional wellness offers? How does health insurances, spa resorts & hotels cooperate in these lucrative niche market? Join travel industry and medical tourism professionals who share their experiences, discuss the problems they’ve encountered and mistakes they’ve made, and listen to their marketing and consumer-focused strategies and recommendations.

Deep Dive Sessions

ITB Deep Dive Sessions 3

March 06, 2020
11:00 - 16:45 h

CityCube Berlin, Cube Club

Intensive professional exchange with experts in small groups. 

eTravel World

The Move From Digitization To Datafication

March 06, 2020
11:20 - 11:40 h

Hall 7.1b, eTravel Lab

  • Peakwork shows the relevant trends in data warehousing, data analysis and evaluation
  • How can retrospective data analysis be used to predict future trends and develop new data-driven products and services?

eTravel World

Product Launch: Unveiling Fair Trade Travel

March 06, 2020
11:30 - 12:00 h

Hall 6.1, eTravel Stage

  • Decentralized tools for end travellers and travel businesses
  • Fixing travel distribution with aggregated direct bookings

eTravel World

Highly Recommended – Best Practice On Personalization

March 06, 2020
11:45 - 12:30 h

Hall 7.1b, eTravel Lab

  • Best case presentation "A picture is worth a thousand datapoints – gain customer insights by visualizing data"

Medical

Corporate Health Management – 3 Pillar Concept: Health Resort Pyrmont – Health As A Factor For Success To An Integrated Wellness & Health Resort

March 06, 2020
12:00 - 12:30 h

Hall 21b

  • Staatsbad Pyrmont: workplace health management is effective and sustainable way, both for its own employees as well as a service provider to businesses, companies and tourism
  • Health also plays an important role on the path of becoming an integrated wellness and health resort. The focus lies above all on innovation-change-digitalisation.

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