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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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eTravel World

EasyGDS - An Online Travel Agency Booking Platform

March 06, 2020
12:00 - 12:30 h

Hall 6.1, eTravel Stage

  • Developed to address the needs of Travel Agents.
  • Providing travel agent with everything they need to go online within a short period of time.
  • Covering the full range of travel products including flights, hotels, car rentals, tours & activities and airport transfers.
  • Travel Agents will make a total profit from each transaction.
  • Saas model with no hidden costs

WTCF
Destinations

Coronavirus Outbreak: Effects On Global Tourism And Successful Recovery And Resilience Measures

March 06, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • Coronavirus and its effects on global tourism
  • The latest figures and statistics
  • Measures and efforts taken by the international community to contain the spread of the disease and their effects.
  • Tourism development scenarios for the near future
  • Successful measures to enhance resilience and speed-up recovery

MICE

Influencer Events: From Creating Instagrammable Moments To Delivering ROI

March 06, 2020
12:00 - 12:45 h

Convention Hall 7.1a, Auditorium New York 1

  • What  is the difference between press vs influencer trip or event?
  • What are the objectives of an influencer event?
  • How can brands capture the attention of the busy, in demand influencers, is this possible only with monetary rewards?
  • How can brands measure the ROI of an influencer event?
  • How can brands create instagrammable moments at an event or trip for the influencers to share on social media?
  • How necessary is briefing pre event or trip and what such briefing will include?
  • Speakers will share tips for a successful influencer collaboration

CSR

The Hot Seat: Tourism Between Fridays for Future And Flight Shaming

March 06, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A1

  • In the Hot Seat: Fridays for Future and tourism providers
  • New: Fact check with climate experts
  • Goals and objectives of the Fridays for Future movement.
  • What should happen in tourism? 
  • Can we still travel as we are used to?
  • What do tourism providers like hotels, airlines and cruise lines do and is that enough? 
  • The positions of Fridays for Future and tourism providers: Are they irreconcilable or can compromises be found? 

Deep Dive Sessions

Voice Commerce: Selling Travel And Hotel Rooms Via Amazon Alexa And Google Assistant

March 06, 2020
12:00 - 12:45 h

CityCube Berlin, Cube Club

  • Language as the human-computer interface of the future.
  • What is the potential in the travel industry?
  • How voice commerce works in hotel room bookings. 
  • What are the advantages? And how do we create customer acceptance? 
  • Lessons learned from Prizeotel. 
  • Tips for a target-oriented dialogue design.

eTravel World

The Platformation Of Travel

March 06, 2020
12:30 - 12:50 h

Hall 7.1b, eTravel Lab

  • What has been the impact of platforms on the customer experience?
  • What opportunities will it deliver to the travel industry?
  • Where are we on the way to platformation and what can we expect for the future?

Medical

New Prevention Concepts In Cooperation With Health Insurancies: “Stay Fit In The Craftsmen Business”

March 06, 2020
12:30 - 13:00 h

Hall 21b

  • The health resorts Bad Pyrmont and Bad Zwischenahn in cooperation with the health insurance IKK classic, the regional Chambers of Craftsmen of Lower Saxony, Germany, started a new prevention program "Stay fit in the craftmenbusiness" for employees in the craft businesses
  • How employees will stay healthy and fit for a long term with this specialized health program.
  • The IKK Classic and most health insurance companies pay EUR 180 for participation in this prevention course

eTravel World

Smart Tourism - Digital Visitor's Tax And Registration Form

March 06, 2020
12:30 - 13:00 h

Hall 6.1, eTravel Stage

  • Increase of incentives for visitor´s tax honesty (Convenient payment via app, linking with benefits, consideration of discounts, annual spa tickets, groups)
  • Simplified processing for hosts (simple processing of the registration form - directly by the guest)
  • Local tax management for the municipality (Daily guest recording, automatic provision of visitor´s tax data, simplified controls)
  • Additional low-cost, low-scatter loss sales channel for the regional economy

eTravel World

Ready For The Future? The Most Promising Trends In Travel Tech

March 06, 2020
12:50 - 13:05 h

Hall 7.1b, eTravel Lab

  • Which trends will affect the travel industry?
  • How will AI improve your travel experience?
  • What does that mean for the airline world?

 

 

Medical

How To Create A Sustainable Health Resort – Best Case From Bulgaria

March 06, 2020
13:00 - 13:30 h

Hall 21b

  • The Bulgarian resort Albena (owner and operator of 43 hotels) is fully committed to environmental protection and is characterized by his "green mission"
  • You will hear the latest sustainable innovations and the combination with Health tourism offers

Destinations

Destination: YouTube - A Guide To Travel Branding In The Age Of The User

March 06, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

  • In the wake of the Thomas Cook collapse, Brexit and the threat of a pan epidemic, travel brands will need more than performance-based advertising to quell the anxiety of travelers.
  • How can brands successfully tell their brand story and gain the trust of the user?
  • Destination YouTube is a provocative and informative story of three successful content strategies— what works, what doesn’t and what are the keys to success.

MICE

Extending Event Lifecycle Beyond The Physical Event

March 06, 2020
13:00 - 13:45 h

Convention Hall 7.1a, Auditorium New York 1

  • What are the key reasons for extending event life cycle of an event?
  • What is an event lifecycle and how to create content for each stage of the customer journey?
  • How to find the right balance between sharing educational content and doing event promotion?
  • Who within the organization can coordinate the extension of event line cycle: Event manager, marketing teams, community manager?
  • How to analyze and apply the data collected pre and post event into the physical event and use it as feedback?
  • What is online community management and how it applies to extending event life cycle?
  • What are the best practices and possible strategies for extending an event life cycle?

Deep Dive Sessions

Google Algorithms Vs. Google Penalties Explained

March 06, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • Former senior Search Quality Googler and SEO expert Kaspar Szymanski explains why there are no algorithmic penalties, why travel sites fail in search and how to avoid Google SERP disasters.
  • Learn about the difference between Google algorithms and Google penalties.
  • How do they interlock and impact travel websites?
  • And how to deal with perceived and real threats stemming from both?
  • Open audience Q&A at the end: all Google Search and SEO questions are answered live!

CSR

Studiosus Talk: Sustainable Tourism And Climate Change: It Makes Sense To Travel! But Does It Really?

March 06, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Sustainability in the triangle of ecology, economy and social responsibility
  • Can we still continue to travel in the wake of climate change?
  • What would be the consequences of not traveling?
  • Is carbon offsetting the solution?
  • Which SDGs (Sustainable Development Goals) can tourism contribute to?
  • What responsibilities do tour operators have?
  • Is greed really good when it comes to traveling? 

Virtual Reality

VR And AR For The Digitalization Of The Tourism Industry – An Opportunity For More Sustainability

March 06, 2020
13:00 - 13:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

eTravel World

Daily Startup Track

March 06, 2020
13:00 - 14:00 h

Hall 6.1, eTravel Stage

  • Every day 3 start-ups tell about themselves
  • strengths, weaknesses, personal learnings and challenges
  • On Stage: Mamis Travel Guide, Tutaka GmbH and Zelt zu Hause

Convention Awards

INTERNATIONAL WOMEN’S DAY SPECIAL: SheTrades Workshop: EMPOWERING WOMEN THROUGH TOURISM, WORLDWIDE

March 06, 2020
13:00 - 14:30 h

Palais am Funkturm, ITB Convention Awards

eTravel World

Contemplating Wrap Up "Data Talks": The Future Of Travel Technology

March 06, 2020
13:05 - 13:30 h

Hall 7.1b, eTravel Lab

Medical

Maya Estetik Hospital In Turkey

March 06, 2020
13:30 - 14:00 h

Hall 21b

  • Established in 2004 in Istanbul, Maya Group has four companies in medical aesthetics field.
  • Maya Estetik has become one of the leading and most respected health services providers in Medical Aesthetic and hair transplantation field
  • Medical and aesthetic treatments at the highest standards to our patients from all over the world
  • Maya Estetik as the main pioneer of health tourism and International Health Tourism Authorization Certificate holder in Turkey

eTravel World

eTravel Lab Day 3

March 06, 2020
13:30 - 17:00 h

Hall 7.1b, eTravel Lab

 Social media platforms, bloggers, influencers, storytellers - all fake news or reputable marketing and distribution channels that we should work with?
 

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