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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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CSR

Business Case Sustainability: Fact Or Fiction?

March 06, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A1

  • Is the business case of sustainability all about efficiency, and thus cost-savings? 
  • Where is the added value of sustainability in travel, tourism and hospitality and are consumers going for it? 
  • What are the best ways to move forward? 
  • To invest in initially more-expensive buildings and sustainable operations that eventually lead to dramatically-low costs and a higher yield? 
  • To reap the low-hanging fruits, creating substantial savings to fund advanced technologies down the road? 
  • Or to spread sustainability efforts across the value network, creating a new business model that is attractive to travelers?

MICE

Creating "Micro Moments" To Boost Attendee Engagement At Events

March 06, 2020
14:00 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Micro is defined as ‘extremely small’. How can event planners relate this growing trend to the events industry? 
  • What ‘micro’ has to do with changing attendee needs and expectations from an event?
  • At what stages of the event can micro moments boost attendee engagement, are these pre, during or after the event, and how?
  • Can organizers integrate micro moments throughout the entire customer journey or only at the physical event to boost attendee engagement?
  • How can event professionals create a series of micro-experiences at their events to maintain high attendee engagement at all times?
  • Examples of micro moments will be shared

Destinations

Destination Stereotypes: Video Marketing As Effective Tool For Image Creation

March 06, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

- in Cooperation with Convention & Culture Partner Russia - 

  • Destinations are fettered by stereotypical perception of tourists.
  • Many cities and countries work towards dispelling such stereotypes and achieve new images.
  • Enormous increase in worldwide online video consumer traffic and video production of forward-looking market players.
  • Success factor: video content as a key communication tool to target travel audience.
  • How to build effective communication campaigns.
  • Lessions learned from the best practice cases of Moscow, Russia and more.

Deep Dive Sessions

ITB Market Research: Fridays for Future = Future of Travel? Travel Behavior Of Millennials And Product Development In Tourism

March 06, 2020
14:00 - 14:45 h

CityCube Berlin, Cube Club

Pleae note: This session is in German!

eTravel World

Listen Up! Podcast As Part Of The Ecommerce Strategy

March 06, 2020
14:00 - 15:00 h

Hall 6.1, eTravel Stage

  • Introduction keynote from Spotify
  • What are the advantages of podcasts?
  • Earned, paid, owned. How do I find out if podcasts are worthwhile in my marketing mix?
  • Experience: How do you ensure sufficient information and entertainment value

Medical

Making Medical Tourism Work For Your Travel Agency

March 06, 2020
14:00 - 15:00 h

Hall 21b

  • Discussion on practical solutions to add Medical Tourism to your business
  • Listen to real-life experiences and get concrete takeaways Panelists

eTravel World

Digital Content Marketing: Strategies For Successful Distribution Campaigns

March 06, 2020
14:30 - 15:00 h

Hall 7.1b, eTravel Lab

Medical

How To Add The Executive Health Checkup As A Medical Wellness Mtqua Logo Choice For Your Customers

March 06, 2020
15:00 - 15:30 h

Hall 21b

  • Executive health checkup packages are popular and can be profitable opportunity for agencies
  • Find health checkup packages for customers from €500 to €15,000
  • Choose the packages that best fit customers of all ages, from quick and simple clinic packages to complex and thorough hospital packages
  • Case studies of business travelers and tourists who got different kinds of
    health checkups during their trips abroad

eTravel World

Influencer - Hero Or Villain?

March 06, 2020
15:00 - 15:30 h

Hall 7.1b, eTravel Lab

  • Dream job: Influencer! But what makes a professional influencer?
  • And how do representatives of destinations, hotel marketing managers and others in the industry recognize suitable inquiries?
  • An exchange of experiences about an indispensable cooperation with influencers and representatives of the tourism industry

eTravel World

Using Brand Serps To Optimise Your Digital Ecosystem

March 06, 2020
15:00 - 15:30 h

Hall 6.1, eTravel Stage

  • What is a brand SERP (Search Engine Result Pages)? (Hint: it is what appears when someone Googles your brand name?)
  • Why your brand SERP is essential to your bottom line
  • What is your Digital Ecosystem? (Hint: it is vast .... and vital)
  • How your digital ecosystem affects your core business
  • How to use Brand SERPs to optimise your Digital Ecosystem
  • How this will boost your digital strategy and improve your bottom line

C2C
Deep Dive Sessions

Healthy Hotels - Climate Neutral Through Cradle To Cradle

March 06, 2020
15:00 - 15:45 h

CityCube Berlin, Cube Club

Please note: This session is in German!

Destinations

Innovating Cultural Heritage Tourism Products

March 06, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

Strengthening the contribution toward sustainable tourism development - in cooperation with Official Partner Country ITB Berlin 2020 Oman

  • Strong and mutually beneficial inter-relations between culture/heritage and tourism.
  • Innovations in cultural heritage tourism.
  • Overcoming challenges like the sustainable management of cultural heritage tourism products.
  • Preparing cultural heritage tourism products for a mixed audience.
  • Creating enjoyable and educating cultural tourism experiences.

eTravel World

AI Meets Paradise: How Jamaica Boosts Tourism Using State Of The Art Technologies

March 06, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • Power of Big Data: unlocking potential of a Destination through a holistic analysis of Data Insights.
  • AI and Digital Advertising: reaching a right person, with a right message, in a right moment of time.
  • Interplay of Big Data and Digital Advertising: converting incremental visitors to a Destination and maximizing revenues.

eTravel World

NN - POWERED BY MALAYSIA HEALTHCARE TRAVEL COUNCIL (MHTC)

March 06, 2020
15:30 - 16:00 h

Hall 21b

eTravel World

Open Data And Its Impact On Blogging

March 06, 2020
15:30 - 16:00 h

Hall 7.1b, eTravel Lab

Medical

MEDICAL WELLNESS AND MEDICAL TOURISM AS A PART OF THE TRAVELTRADE INDUSTRY AND ITS IMPLICATION

March 06, 2020
16:00 - 16:30 h

Hall 21b

  • Medical tourism has become a strong and successful industry worldwide over the past 20 years, with both: losers and winners in the future.
  • It’s important not only to use the term as a marketing tool, you need a very high quality standard. The guest /health tourist always has the opportunity to choose a different destination, so he should be considered as a regular guest.
  • To share the stay in a clinic can be compared with a hotel stay, or the clinic should, in order to survive internationally, can also be run and equipped as a hotel.
  • It’s important to have a close cooperation between the clinics, the service facilities and the facilitators, as well as the USP (unique selling point) of the facility.
  • The business model for international patient tourism is very important in advance, not every country pays a referral fee.

eTravel World

WhatsApp Marketing 2020: Marketing With The Largest Social Network

March 06, 2020
16:00 - 16:30 h

Hall 7.1b, eTravel Lab

  • WhatsApp Business
  • Data protection
  • Marketing opportunities
  • Sweepstakes
  • Practical examples

Destinations

Instagram, Influencers & Co: The Underestimated Challenge For Destinations

March 06, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • Through Instagram and Facebook dynamic experiences that engage with travelers can be created.
  • Photos and videos are used to tell the visual story of a destination. 
  • Social advertising platforms add context to images through Instagram Stories, video, or geo-tagging locations.
  • Travelers are provided with a more unique, inspirational experience as they dream. 
  • Learn how to drive engagement and how to turn this inspiration into bookings.
  • What role do Influencers play?

Deep Dive Sessions

ITB Market Research: Future of Travel 2040?

March 06, 2020
16:00 - 16:45 h

CityCube Berlin, Cube Club

  • As the climate emergency unfolds and the 2030 deadline for the Sustainable Development Goals passes, Euromonitor International asks what will the future of travel be in 2040?
  • Join us to fast forward to the future to consider the potential impact of drivers like geopolitics, demographics, technology, sustainability and consumer values on destinations and travel brands. 
  • Assessing the impact of megatrends also helps to take a long term view of potential disruptors to the status quo.  
  • What will consumers of 2040 look for in travel experiences? How will the path to purchase change and where should suppliers focus their efforts? How will lodging, transport, distribution and payments change in terms of customer experience and service delivery? 
  • Euromonitor International will pose these bold questions to help steer a path through the unknown by focusing on what is more certain.

eTravel World

VR Lab Goes ETravel World

March 06, 2020
16:00 - 17:00 h

Hall 6.1, eTravel Stage

  • The ITB Virtual Reality Lab in Hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the tourism and marketing sector.
  • As the grand finale of eTravel World, suppliers on the eTravel Stage will report on their products in a user-oriented way
  • Q&A and exchange of experience with interested trade visitors

 

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