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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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eTravel World

The Age Of Artificial Intelligence: Opportunities And Challenges For Tourism

March 06, 2020
16:30 - 17:00 h

Hall 7.1b, eTravel Lab

  •  Application fields of artificial intelligence
  •  Best practice examples in tourism
  • Recommended action for tourism stakeholders
  • Outlook for the future

Destinations

Creative Tourism - The New Multi-Tool Of The Tourism Industry

March 06, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A1

  • How can creative tourism help solve externalities of the tourism industry, as well as create a value chain for the territories?
  • Practical cases from destinations around the world will highlight the role of creative tourism in enhancing unseasonality, intangible heritage recovery, community empowerment, social cohesion, resilience and economic growth, among other areas. 
  • A session to feel inspired! 

eTravel World

Digital Marketing Automation

March 07, 2020
11:00 - 12:00 h

Hall 6.1, eTravel Stage

  • Basics Digital customer acquisition - What is important when you want to inspire people online? How can a way online from the prospect to the customer look like?
  • Inventory - Which processes exist in the companies of the participants that can be automated and scaled with simple means
  • Setting up an email tool - How do you set up an email tool to automate and scale processes in your organization?
  • Inbound Marketing - How can you automatically introduce new prospects to your company and get them to contact your company?

eTravel World

eTravel Stage Day 4

March 07, 2020
11:00 - 14:00 h

Hall 6.1, eTravel Stage

Sessions held in German without translation

eTravel World

ITB Hotelcamp

March 07, 2020
11:00 - 14:00 h

Hall 7.1b, eTravel Lab

The ITB Hotelcamp powered by the Hospitality Industry Club is an open workshop in a Barcamp-Style. For the second year,  hoteliers discuss current technical challenges with experts and providers of hotel software.

eTravel World

Digital Customer Acquisition

March 07, 2020
12:00 - 13:00 h

Hall 11.1, Young Professionals Stage

  • Stocktaking - What could have been better done online in the past?
  • Fine-tuning of the message & target group - Who can you reach best and easiest online?
  • Reaching out - How can you make relevant users take notice of you and become your fans in no time?
  • Revenue-generating measures - Which "next steps" are the most sensible for you to incorporate revenue in the short, medium and long term?

eTravel World

Social Media Marketing

March 07, 2020
13:00 - 14:00 h

Hall 6.1, eTravel Stage

  • Which social media channels are useful in the tourism sector to gain more awareness and homepage?
  • The channels Facebook, Instagram, Pinterest and Blog are specifically addressed.
  • What are the optimal social media contents?
  • Which social media channels make individual sense for my offer?

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