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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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Deep Dive Sessions

ITB Deep Dive Sessions 1

March 04, 2020
11:00 - 17:45 h

CityCube Berlin, Cube Club

Intensive professional exchange with experts in small groups. 

eTravel World

The Future Of Package Travel

March 04, 2020
11:15 - 11:45 h

Hall 7.1b, eTravel Lab

  • A technical view on the tour operator business and on the technological evolution of dynamic packaging and data analytics
  • What is the future technical setup for tour operators to meet the increasingly individual needs of travelers?
  • What possibilities do data analytics offer tour operators to manage the larger data volumes and increasing complexity?
  • How must the travel distribution product portfolio (OTAs, metasearch and more) evolve to become more individual and personalized?

eTravel World

Payments: The New Data Source

March 04, 2020
11:30 - 12:00 h

Hall 6.1, eTravel Stage

  • More than mere data transfer—electronic payment and its benefits
  • The potential for Europe: What we can learn from China, the payment leader
  • How data can significantly improve your opportunities

eTravel World

Convert Cash Reliant, Offline Customers Through Online Channels

March 04, 2020
12:00 - 12:30 h

Hall 6.1, eTravel Stage

  • Converting target groups mainly reliant on cash through state-of-the art online payment technology e.g. low income customers; safety conscious customers; students/teens; Visiting friends and relatives
  • Best Practices from airlines and travel agencies using the payment technology

Young Professionals

CEO-Interview: Erfolg und Scheitern in der Tourismusbranche

March 04, 2020
12:00 - 12:45 h

Hall 11.1, Young Professionals Stage

MICE

CoCreate Your Event Value – But How?

March 04, 2020
12:00 - 12:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How does participation work? 
  • How much participation makes sense? 
  • How can participative formats be planned and implemented quickly and without much effort?
  • How can the value and impact of events be increased?
  • How can interactive formats be integrated into the booking process of the MICE portal platform?

Future

ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
  • The global tourism industry in times of the perfect storm. 
  • What structural changes are to be expected in the European and global tourism industry? 
  • What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
  • How will people travel in the future and what role will sustainability play?

Destinations

Keynote Panel: Responsible Tourism Destinations: Roadmap To A “High Ambition Scenario”

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A1

-In Cooperation with UNWTO-

  • According to the UNWTO/ITF report on “Transport-related CO2 emissions of the tourism sector – Modelling Results”, under the current ambition scenario, a total of 1,998 million tonnes of transport-related CO2 will be attributable to tourism by 2030, representing an increase of 25% over 2016.
  • The discussion of this high-level panel will build on the commitment of the tourism sector to advance towards a climate high ambition scenario in line with the goals of the Paris Agreement, as expressed during the COP25 official side-event “Transforming Tourism for Climate Action”.
  • Policy makers, destinations and industry leaders will explain their leading commitments to transform tourism and aim to support a “high ambition scenario” of climate action in tourism.

Deep Dive Sessions

Visit Saudi And Lonely Planet In Conversation: Charting A New Tourism Destination

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Cube Club

  • Saudi Arabia’s tourism offering and growth strategy
  • The opportunity – for businesses, for tourists, for Saudis
  • Inclusive growth – building tourism ecosystems that empower communities
  • The role of international partners such as Lonely Planet

Virtual Reality

VR Trends In Tourism - Status Quo, Outlook & Opening Of The VR Lab

March 04, 2020
12:00 - 12:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

Medical

Official Opening Of The ITB Medical Tourism Conference

March 04, 2020
12:30 - 12:45 h

Hall 21b

eTravel World

Vacation Rental Management Has Never Been Easier – Chatbots, Your Virtual Host

March 04, 2020
12:30 - 13:00 h

Hall 6.1, eTravel Stage

  • Learn how you can save time by automating communication
  • It’s easy to provide hassle free access to information and recommendations
  • Understand how to eliminate guest frustration and improve the online ranking
  • Enhance the guest stay by curating a local experience

Medical

Introducing The Top 10 World’s Best Hospitals For Medical Tourists For 2020

March 04, 2020
12:45 - 13:00 h

Hall 21b

  • Press announcement of the best hospitals and clinics
  • popular trends for medical tourists, with the best care that meets international standards

eTravel World

Overtourism And Visitor Flows - An Iterative Approach

March 04, 2020
12:45 - 13:15 h

Hall 7.1b, eTravel Lab

  • How important are targeted data collection processes for the management of mobility systems in tourism
  • Best practice example of our Sense-Plan-Act paradigm using the visitor guidance system at Schönbrunn Palace in Vienna

Destinations

Expedition Cruises: Tourism In Fragile Ecosystems

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Expedition cruises: a fast and rapidly growing market segment. 
  • Uniqueness, authenticity and luxury on board of small high-tech ships at an ultra-exclusive level of comfort in remote regions of the world.
  • What are the operational and logistical challenges in remote regions of the world? 
  • How do shipping companies deal with the ecological challenges? 
  • How can expedition cruises be made environmentally friendly and how can luxury and sustainability be reconciled? 
  • Above all, will the announced armada of new ships lead to overtourism in the Arctic and Antarctic as well?

Deep Dive Sessions

Google Masterclass: Unskippable: Travel Videos People Just Love To Watch On YouTube

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • How to capture travelers´ attention. 
  • Find out what makes videos on YouTube stand out and how they are different from traditional TV content. 
  • In this masterclass, we´ll share the latest insights and best practices on how to create successful content for YouTube, home to over 2 billion monthly logged-in people.

Virtual Reality

Holiday in the Matrix? How AR & VR are revolutionising travel.

March 04, 2020
13:00 - 13:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

Future

ITB Executive Panel: Tours, Activities & Attractions

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Arival- 

  • Tours, Activities & Attractions as in-destination services are a strategic mega topic. 
  • Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
  • How can this huge potential be tapped, and how can the technological challenges be overcome?
  • Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
  • This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.

MICE

Personalization And Artificial Intelligence – Inspire Your Participants!

March 04, 2020
13:00 - 13:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How can event participants be inspired over and over again?
  • Which technologies are well suited to survive in the battle for participants?
  • How can artificial intelligence help to use valuable participant information in such a way that they contribute to the long-term success of an event?

Young Professionals

Welche Touristiker braucht die Reisewirtschaft 2030?

March 04, 2020
13:00 - 13:45 h

Hall 11.1, Young Professionals Stage

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