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eTravel Stage Day 2
March 05, 2020
10:30 - 18:00 h
Hall 6.1, eTravel Stage
Product news from the hospitality tech sector. Furthermore, focus on smart mobility, startups and news on AI & voice marketing. Also examples for TikTok in the marketing mix. Detailed descriptions of all individual events will soon be available here.
ITB Business Travel Forum
March 05, 2020
10:45 - 14:45 h
Convention Hall 7.1a, Auditorium New York 1
Valuable know-how for travel and event managers.
More information about the ITB Business Travel segment can also be found here: www.itb-convention.com/businesstravel

ITB Experts Forum Wellness
March 05, 2020
10:45 - 14:50 h
CityCube Berlin, Hall A1
Best practice examples and the latest research data.
ITB Marketing & Distribution Day
March 05, 2020
10:45 - 17:45 h
CityCube Berlin, Hall A4/A5
Expertise for the development of marketing and distribution strategies.
Tourism Health Market In Sri Lanka: Ayurveda As A Revenue Generator
March 05, 2020
11:00 - 11:25 h
CityCube Berlin, Hall A1
- History of Ayurveda in Sri Lanka
- Current State of Ayurveda Tourism
- Ayurveda’s multiplier Effect
- Why Sri Lankan Ayurveda is Unique
- Challenges and Future
Conquer Your Data – Lessons In Delivering Real Impact For Your Hotel
March 05, 2020
11:00 - 11:30 h
Hall 6.1, eTravel Stage
- In an ever-evolving digital landscape, today’s hotelier must mine through more data than ever to understand how to activate their data and see a real impact on their business.
- Join us as we share examples of hoteliers who are conquering these problems in both the marketing and revenue management disciplines.
- Think personalization, loyalty, data modeling, gaming, digital personas, middleware, connectivity…all at your fingertips and ready for the taking
Door-To-Door – Live @ Siemens
March 05, 2020
11:00 - 11:45 h
Convention Hall 7.1a, Auditorium New York 1
- Intelligent door-to-door planning of business trips
- Integration of First & Last Mile Services in the Travel App
- "Fly & Drive": Mobile public transportation ticket to the airport
- On-demand shuttles & smart parking solutions for copmanies
ITB CEO Interview: The Future Of Travel Distribution: Personalization, Retailing, Platforms
March 05, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A4/A5
- The future of the global travel industry.
- Evolving consumer expectations.
- How Sabre is creating the new marketplace for personalized travel.
- Opportunities through intelligent retailing and new distribution channels.
Keynote Panel: Experiencing Sustainability: Tourism As An Opportunity For Destinations - The Wise Dodo In Mauritius
March 05, 2020
11:00 - 11:45 h
CityCube Berlin, Cube Club
- The Wise Dodo Mauritius pilot project: Innovative sustainable product development that inspires tourists and addresses local social and environmental challenges
- Paradigm shift in tourism: positive influence of travel vs. reduction of negative impacts - from the ecological footprint to the handprint
- Sustainability thought positively: experience and enthusiasm instead of renunciation and avoidance.
- With united forces to the goal: unprecedented cooperation of tour operators, hotel industry, destination agencies and politics
LGBT+ Tourism in the age of Overtourism and Climate Protection
March 05, 2020
11:00 - 11:45 h
Palais am Funkturm, ITB Convention Awards
HTI Roundtable The Future Of Medical Tourism
March 05, 2020
11:00 - 12:00 h
Hall 21b
- Digital Health
- Compliance risks or and ethical considerations in medical tourism
- Hospital-Facilitator compensation models
- Medical tourism trends in USA, Germany, Turkey and UAE.
ITB Medical Conference Day 2
March 05, 2020
11:00 - 15:00 h
Hall 21b
Featured today are the mini niche markets within the medical tourism sector. Consumers are searching for specialized clinics that provide dental treatment, eye care, fertility (IVF), stem cell therapy, hair transplantation, addiction treatment, physical rehabilitation and executive health checkups (diagnostics).
How do consumers find best quality treatments and therapies? How can health insurance become involved here? And how can agencies be assured that clinics, therapeutic spas, health centers and treatment facilities meet international standards?
ITB Deep Dive Sessions 2
March 05, 2020
11:00 - 17:45 h
CityCube Berlin, Cube Club
Intensive professional exchange with experts in small groups.
Games People Play: Sustainable Ways To Explore The Destination Nouvelle-Aquitaine
March 05, 2020
11:15 - 11:45 h
Hall 7.1b, eTravel Lab
- Best Case: How to use geocaching to support a sustainable tourism?
- With more than 720,000 players in 2018, "Terra Aventura" has won the hearts of many tourists
Best Practice: Concepts For Active And Sustainable Lifestyle Changing Processes
March 05, 2020
11:25 - 11:45 h
CityCube Berlin, Hall A1
- Supporting self-healing skills through:
- Natural Food - What is natural food and what does denatured food do in our body
- Natural remedies and their effects
- Biomechanical balance - What are the consequences of permanent sitting on our physical and psychological state?
- The importance of the parasympathetic nervous system - what possibilities are there to support recovery.
The New Era Of Hotel Distribution And Why Guest Knowledge Is Power
March 05, 2020
11:30 - 12:00 h
Hall 6.1, eTravel Stage
- Recognise the macro shift happening within the global hotel industry, from distribution guesswork to deep intelligence
- Learn why informed decision-making is critical to every hotel’s online marketing and sales strategy
- Understand the role that factors such as pricing continue to play in every traveller’s booking journey, and how hotels can gain greater success online
- Be among the first in the world to preview the latest evolution in SiteMinder’s platform, which levels the playing field for hotels once more
International LGBT+ PIONEER AWARD Ceremony
March 05, 2020
11:45 - 12:00 h
Palais am Funkturm, ITB Convention Awards