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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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Deep Dive Sessions

Zwischenrufe/Interjections: No Time For Excuses!

March 05, 2020
11:55 - 12:45 h

CityCube Berlin, Cube Club

Please note: This session is in German!

Wellness

Wellness Trends: Terms And Figures – An Up To Date Overview 2020

March 05, 2020
12:00 - 12:25 h

CityCube Berlin, Hall A1

Medical

Gremi Clinic Albania The New Model Of Medical Tourism In Albania

March 05, 2020
12:00 - 12:30 h

Hall 21b

  • Services no longer confined to large buildings,but open to the community

eTravel World

Revenue Beyond 2020: The Way Forward For Hospitality Brands

March 05, 2020
12:00 - 12:30 h

Hall 6.1, eTravel Stage

"Revenue beyond 2020 answers three critical questions for the next decade that will be at the center of identifying new revenue opportunities for hospitality:"

  • What are hospitality leaders telling us about the future of distribution?
  • Will mid-sized hotels continue to drive growth in the coming decade?
  • Will revenue managers be able to overcome the information overload?

Marketing

ITB CEO Interview: Operating In Unprecedented Times

March 05, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • TUI’s CEO has been orchestrating a major pivot for years.
  • The transformation saw this legacy tour operator become a deeply vertically integrated travel business with significant assets in multiple supplier categories. 
  • In the wake of Thomas Cook’s demise, a new wave of opportunities and challenges now require a renewed emphasis. 
  • Back for a second year at ITB, Fritz Joussen and Philip Wolf’s conversation on stage should not be missed.

Virtual Reality

Time Travel with Virtual Reality – Re-experience Urban History

March 05, 2020
12:00 - 12:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • VR-based time travel as a new gateway to the past of cities and regions
  • Historical venues and environments are digitalised and can be experienced emotionally by means of VR in combination with multi-sensory feedback elements
  • TimeRide as the world’s first business case of a VR major attraction in the culture and leisure sector

Business Travel

What's Next? What's Here To Stay? – Current Trends And Forecast For 2020

March 05, 2020
12:00 - 12:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Current figures on business travel by DRV, VDR and IMT/FUR Reiseanalyse
  • Where are we headed? The hot topics in the business travel market of today and tomorrow 
  • How sustainable are German companies traveling? 
  • Business travel management between digitalization, security and data protection

Wellness

Wellness Real Estate Development

March 05, 2020
12:25 - 12:45 h

CityCube Berlin, Hall A1

  • There is currently a $ 134.3 billion wellness real estate industry worldwide
  • What are the special features of this branch of industry?
  • Adrien Deniau provides a basic understanding of the peculiarities of the development process of wellness real estate and the need for a specific approach

eTravel World

Making Sense Of Scale: Operations Data To Develop Big Picture Perspective

March 05, 2020
12:30 - 13:00 h

Hall 6.1, eTravel Stage

  • Introducing ALICE: what is a hotel operations platform? 
  • How an operations platform lets you see any micro-moment of a guest or staff interaction
  • Operations data highlights guest service and operational trends at a macro level
  • Access to tangible data (daily, weekly, monthly, annually), gives hoteliers actionable insight to improve guest service and a hotel´s bottom line

eTravel World

Digital Nudging 2020: Has Sustainability A Relevance For Travel Decisions?

March 05, 2020
12:45 - 13:15 h

Hall 7.1b, eTravel Lab

  • 7 steps to the effectiveness of sustainability in e-tourism
  • Best practice on how to combine e-commerce and sustainable travel offers
  • Can nudging be helpful with travel decisions?
  • Recommendations based on the study "Digital Nudging in Tourism 2020

Wellness

Wellness For Whom, Where And What – Research Volume #2 (4WR#2)

March 05, 2020
13:00 - 13:25 h

CityCube Berlin, Hall A1

  • 4WR2020 research was published in 2012 predicting major changes and developments in the wellness market
  • 4WR#2 revisits the predictions and forecasts from 2012: products, markets, development
  • Introduction of the findings of the new study 4WR#2: Wellness 2030
  • It is rather exciting to see how the predictions materialized or not and checking what may happen in the next 5-10 years

Convention Awards

3rd EDITION: GENDER EQUALITY IN TOURISM: Female Leadership in Travel Technology – why not?

March 05, 2020
13:00 - 13:30 h

Palais am Funkturm, ITB Convention Awards

Medical

HTI: Medical Tourism Buyer’s Chat

March 05, 2020
13:00 - 13:30 h

Hall 21b

  • Meet professional medical buyers
  • Ask for their recommendations and how to dobusiness on a specific market they operate.

Business Travel

A1 And EU Reporting Requirements: A Bureaucratic Monster And Its Consequences

March 05, 2020
13:00 - 13:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How does the idea of freedom of movement turn into a bureaucratic pitfall? 
  • The consequences of the Posting of Workers Directive for companies
  • Solutions for companies
  • What can politics do for business travelers in EU countries?

Deep Dive Sessions

Google Masterclass: The Undecided: How YouTube Can Help Travel Marketers Win Undecided Customers

March 05, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • When it comes to booking their holidays people like to take some time to research before committing to travel plans. 
  • It is an ongoing challenge for marketing teams to capture the attention of these undecided bookers. 
  • In this masterclass, you will learn how YouTube can help marketers turn prospects into customers through video ads. 

Marketing

ITB CEO Interview: Trends And Challenges In The Global Cruise Market

March 05, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

  • The global cruise market: trends, demand, future potential and its growing place within the overall tourism industry
  • The cruise industry’s commitment to sustainability – beyond environmental sustainability

Virtual Reality

Virtual Reality Training For The Travel Market – Huge Step Forward In Fulfilling Digital Transformation

March 05, 2020
13:00 - 13:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • How powerful e-learning technology motivates travel employees through learning and engagement.
  • Showcasing 360 real-life scenarios and situations.
  • Fulfilling sustainablity goals in a cost-effectivite way

eTravel World

Daily Startup Track

March 05, 2020
13:00 - 14:00 h

Hall 6.1, eTravel Stage

  • Every day 3 start-ups tell about themselves
  • strengths, weaknesses, personal learnings and challenges
  • On Stage: CheckIn, Mindsay and Questo

Wellness

Holistic Lifestyle Hospitality Concepts And The Rise Of Mental Wellness

March 05, 2020
13:25 - 13:45 h

CityCube Berlin, Hall A1

  • The drastic increase in mental health problems could cost approximately $ 16 trillion worldwide by 2030
  • Which sensible measures can help people on the one hand and reduce costs on the other?
  • What opportunities do wellness retreats offer with focus programs on the following topics: mental health, stress acceptance and dealing with anxiety
  • Which of the available alternative healing methods can gain importance in the wellness hotel industry?

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