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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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eTravel World

Hotels And Total Technology: Survival Of The Smartest?

March 05, 2020
13:30 - 14:00 h

Hall 7.1b, eTravel Lab

Warm-Up Hospitality Tech Forum

  • Insights to technological scenarios and cognitive environments in the Big Picture
  • Examples of smart hotels from the pioneers
  • How to integrate smart solutions?
  • Evaluation of technologies and how to deal with current hurdles?

Medical

Interaction Between Clinics And Facilitators: If It’s Easy To Find The Right Clinic, It’s Easy To Get A Commission

March 05, 2020
13:30 - 14:00 h

Hall 21b

  • Solutions for Medical suppliers and Medical buyers by an Italian online platform

eTravel World

Hospitality Tech Forum

March 05, 2020
13:30 - 18:00 h

Hall 7.1b, eTravel Lab

What is driving the hospitality industry and what are challenges and opportunities arising from the digital transformation? Learn more at events on revenue management, marketing, sustainability and the future of the hotel industry. Detailed description of all individual events will be available here shortly.

eTravel World

Introduction: Hospitality Tech Forum

March 05, 2020
14:00 - 14:10 h

Hall 7.1b, eTravel Lab

Hosted by Hospitality Industry Club

Wellness

From Local Wellness Resources To Regional And Country Wellness Brand: The Evolvement Of Wellness Tourism In Costa Rica

March 05, 2020
14:00 - 14:25 h

CityCube Berlin, Hall A1

  • Assessment of regional assets and resources
  • Working with strong national brand: extension of current brand pillars or creating competing brand propositions?
  • Wellness services vs. wellness tourism
  • Wellness for markets of different maturity and understandings

eTravel World

Socialbnb - How A Startup Wants To Make Travel Sustainable

March 05, 2020
14:00 - 14:30 h

Hall 6.1, eTravel Stage

  • Socialbnb connects tourists with social and ecological aid organizations (NGOs) around the world. In this way, the Start Up opens up a completely new group of people for tourism: What challenges arise in the cooperation with aid organizations? How can we created a tourism from which all sides benefit? How can the local population be better integrated, so that tourism is not seen as a necessary evil but as an opportunity.
  • The origin of the idea of Socialbnb - How the construction of a small school in Cambodia became a worldwide tourism platform.
  • Sustainability is also important in the tourism industry: How to deal with this trend? What does sustainability actually mean for a tourist? What can sustainable tourism look like?
  • What role does a local and authentic experience play for young travelers and how can this target group best be reached?

Business Travel

"Stay A Little Longer": How Hotel Overnight Stays Are Changing

March 05, 2020
14:00 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Revolution in extended stay accommodation for travelers
  • What are the target groups in the companies?
  • Quality management in the Serviced Apartments sector

Deep Dive Sessions

Experiencing Authentic Oman: Experts And Industry Perspectives

March 05, 2020
14:00 - 14:45 h

CityCube Berlin, Cube Club

- In cooperation with Official Partner Country ITB Berlin 2020 Oman -
  • Establishing itself as the distinctive Middle Eastern destination, Oman has witnessed remarkable transformation in its tourism industry. 
  • Two decades ago, Oman has embarked on a roadmap toward building a modern and yet an authentic tourism destination. 
  • Oman, as a destination, was welcomed warmly by the international industry for many reasons, most importantly its diverse and authentic tourism products and experiences as well as its world-leading record of safety and security. 
  • This session explores international tourism experts and leaders’ opinions and perspectives about Oman’s leading tourism products and experiences. 
  • Hearing from the industry and business representatives what they think about best-selling experiences Oman currently offers and ways to enhance Oman’s position as the essence of Arabian experiences within a fairly competitive and challenging region. 

Marketing

ITB Executive Interview: Amazon Web Services And Travel

March 05, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • What do Expedia, Airbnb, Korean Air, Qantas, Best Western and Choice Hotels all have in common? They’re all building their business on AWS.
  • Amazon’s growth trajectory has resulted in the creation of enormous digital and infrastructure assets, most notably Amazon Web Services (AWS) and many travel and hospitality companies are leveraging AWS to help enhance their customer experiences and increase operational efficiency
  • David Peller leads global teams across the Travel, Hospitality, Transportation and Logistics Industries. 
  • His insight and experience will make this session a conference highlight.

Virtual Reality

Virtual Helsinki - Rethinking Destination Experience

March 05, 2020
14:00 - 14:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Rapidly Changing Customer Behavior as a Game Changer  
  • Virtual Reality in Sustainable Destination Management  
  • Key Elements of Virtual Reality – Elevated Experiences, Accessibility, Empathy and Equality 

Convention Awards

5TH ITB IIPT “CELEBRATING HER AWARDS”

March 05, 2020
14:00 - 15:00 h

Palais am Funkturm, ITB Convention Awards

eTravel World

Revenue Management: Keynote, Best Cases And Panel

March 05, 2020
14:10 - 15:00 h

Hall 7.1b, eTravel Lab

  • Keynote by Profiter: High costs and low sustainability of online distribution. How inventory management AI can help
  • Best case presentations followed by a panel discussion:
  • The future of pricing in the hotel industry
  • What is the future role of a revenue manager?
  • What can revenue management solutions achieve today and where do hoteliers need experience and local knowledge?
  • How is the online distribution mix developing?

Wellness

Best Practice: MentalSpa Resort Fritsch am Berg

March 05, 2020
14:30 - 14:50 h

CityCube Berlin, Hall A1

  • Mental wellness - according to the theory - already successfully implemented in practice:
  • What concepts and requirements does a wellness hotel need to be able to offer mental wellness?
  • Which guests are attracted to the MentalSpa concept with its OASE health model © and why does it work?
  • Fritsch am Berg is a leading specialist in this promising area since 2015.

Medical

Health Care Programs For Breast Cancer – Best Practice From France

March 05, 2020
14:30 - 15:00 h

Hall 21b

  • Breast cancer is the most common female cancer in Europe.
  • In France specific programs have been developed on the management of women in remission of breast cancer supporting them with a healthy lifestyle, controlling their weight, to prevent a possible recurrence.

eTravel World

Urban Tourist Mobility: The Future Of Sightseeing In Cities

March 05, 2020
14:30 - 15:00 h

Hall 6.1, eTravel Stage

  • Electric scooters became legal in Germany in 2019. Tourists adopted them quickly, how will this change sightseeing in the coming years?
  • Autonomous vehicles such as self driving cars - when are they coming and what will this mean for vehicle based sightseeing 
  • A look at early autonomous sightseeing vehicle designs, including those operating today or at concept stage
  • Feedback from early customer experience trials. Will customers want these new vehicles?

Sustainability

Opening

March 05, 2020
15:00 - 15:05 h

CityCube Berlin, Hall A1

eTravel World

Ethics Can Control Digitization – Should There Be A Limit For Algorithms In Tourism?

March 05, 2020
15:00 - 15:30 h

Hall 6.1, eTravel Stage

  • Coping with visitor masses - pilot systems vs. laissez-faire
  • Data transparency vs. smart data personalization
  • Do tour operators and destinations need an ethical policy?
  • How to sync the technically feasible with the morally desirable

eTravel World

Sustainability Trends In Hospitality

March 05, 2020
15:00 - 15:30 h

Hall 7.1b, eTravel Lab

  • Can the Fridays for Future hype be used for the industry?
  • Is there a stronger awareness among the guests?
  • How can sustainability be addressed in sales and marketing?

Deep Dive Sessions

Case Study: Transforming The Global Tourism Industry By Breakthrough Travel Startups

March 05, 2020
15:00 - 15:45 h

CityCube Berlin, Cube Club

-in Cooperation with Convention & Culture Partner Russia-

  • Breakthrough startups and innovations dramatically transform the global travel industry.
  • Key to competitiveness: Technological collaboration between major market players and travel tech startups.
  • Novel opportunities for the entire industry on a global scale.
  • New marketplaces and sharing services.
  • Open innovation model in tourism.

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