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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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Marketing

Global Luxury Customers And Sustainability: Exclusive Empirical Study By Travelzoo & ITB

March 05, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

  • Latest results from the new global Travelzoo/ITB study
  • Customer attitudes on sustainability and climate protection
  • Importance of sustainability and climate protection in luxury travel
  • Customer readiness for limiting trips, price increases and changes in travel. 

MICE

New Work – What's The Point?

March 05, 2020
15:00 - 15:45 h

Convention Hall 7.1a, Auditorium New York 1

  • The times when we were able to do the "job by the book" and were successful by management and process optimization alone are long gone - the times when the brilliant manager had to decide everything because he knew what was best are long gone as well. 
  • Why this is so and how companies have to work today in order to remain successful in the long term & sustainably, Friederike Euwens will explain to you in her lecture "New Work - what's the point?"

Medical

„Mindful Travel“ Travel Trend – Detox, Self-Care & Health

March 05, 2020
15:00 - 15:45 h

Hall 21b

  • Travel trend "Mindfulness and a healthier lifestyle"
  • What are the needs and expectations of guests?
  • "Health is the new status symbol" - how hotels and tour operators caterto the demand for the new attitude towards life
  • How are tailor-made wellness, spa and health holidays created?
  • Experts reveal the current trends in health tourism (panel discussion)
  • Outlook for future trends in the area of "Mindful Travel"

MICE

ITB MICE Forum

March 05, 2020
15:00 - 17:45 h

Convention Hall 7.1a, Auditorium New York 1

Valuable know-how for MICE experts.

More information on the ITB MICE segment can also be found here: www.itb-convention.com/mice

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Sustainability

ITB Tourism for Sustainable Development Day

March 05, 2020
15:00 - 17:55 h

CityCube Berlin, Hall A1

Sustainability

Keynote

March 05, 2020
15:05 - 15:25 h

CityCube Berlin, Hall A1

Sustainability

Talks With Our Partners

March 05, 2020
15:25 - 15:45 h

CityCube Berlin, Hall A1

eTravel World

The Future Of Hotel Online Distribution

March 05, 2020
15:30 - 16:00 h

Hall 7.1b, eTravel Lab

  • Are direct bookings increasing or not?
  • What happens to OTAs if metasearch egines offer bookings as well?
  • How do hotels and hotel groups need to prepare?

eTravel World

Tiktok – A New Craze In The Tourism Tool Box

March 05, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • TikTok is the trend platform of the year for many and is considered the latest must-have app. No wonder: 5.5 million Germans already use TikTok every month and they spend about 50 minutes a day in the app.
  • So is it worthwhile for tourism marketers to take a closer look at TikTok? We show how tourism players can use TikTok in their marketing mix.
  • Find out by means of case studies which possibilities the app offers to reach more than Generation Z and to build up a close customer relationship.

Medical

European Spas Association Award As Best Partner Of The Year

March 05, 2020
15:45 - 16:00 h

Hall 21b

  • European Spas Association Innovation Awards stimulates Innovation and Excellence in the Spa Industry that represent “innovation”.

  • The Award for the Partner of the Year is dedicated to a very special supporter and for somebody how takes care in many different aspects of promoting Innovation and Health Tourism.

Medical

European Epidemiological Study – Treatment With Natural Remedies

March 05, 2020
16:00 - 16:30 h

Hall 21b

  • Medical Spa therapy shows a valuable impact on the prevention and management of chronic diseases and major public health issues
  • European Spas Association launched the European epidemiological study, which diseases treated by balneology in EU countries

MICE

Agile Event Management – More Us. More Impact. More WOW.

March 05, 2020
16:00 - 16:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Why is an agile approach to event management necessary?
  • Agile values
  • Agile principles
  • Agile hacks
  • Agile teams

Marketing

ITB Hospitality Executive Panel: Luxury And Sustainability: Contradiction Or Prerequisite?

March 05, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • Strategies and trends in the global hotel business. 
  • The hotel product of the future and the role of the  mega trend sustainability.
  • What does the hotel guest of tomorrow expect? How can competitive advantages be achieved? 
  • Where is the luxury segment heading? 
  • Luxury and sustainability: contradictions or a mandatory prerequisite in tomorrow´s luxury hotel industry?  

Virtual Reality

Managing Overtourism with Next-Generation Guides

March 05, 2020
16:00 - 16:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Overtourism suffocates historical centers of popular European cities.
  • The situation is getting worse every year as more people travel and most of them Google out the same top 10 places to visit. Mayors and DMOs are desperate and even consider restricting access.
  • Fortunately, technology can help. Personalization based on big data analysis and AI recommends different top places to visit for every tourist based on their interests. Engaging content enriched by AR experiences makes places outside of the city center appealing for tourists to explore. Guiding tourists smartly can reduce overtourism by 30% while improving satisfaction.  

Sustainability

Panel 1: Many Actors, One Goal – Strong Partnerships In Tourism

March 05, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A1

  • Tourism and development face daunting global challenges that more than ever requires stakeholders from public, private civil society and academic domains to work on solutions together. 
  • From human rights to biodiversity over changes in technology and digitalization – strong partnerships can lead to success. 
  • Managing such a diversity of thinking and acting requires diplomatic skill and administrative craft. 
  • Representatives from European and German multi-stakeholder initiatives and tourism partnerships will discuss how bringing many often-disparate actors together, can achieve common goals through strong partnerships in tourism. 

Deep Dive Sessions

Stop The Flood Of Plastic

March 05, 2020
16:00 - 16:45 h

CityCube Berlin, Cube Club

Time to act is now: How governments and tourism industry can stop plastic leakage into the sea

-In Cooperation with WWF-

  • Every minute a truckload of plastic waste makes its way into the world’s oceans and causes a lot of damage to the environment.
  • But the flood of plastic also comes with the tourists.
  • In the summer months, the increasing volumes of plastic push waste management to its limits in our favorite holiday destinations.
  • The tourism industry is under pressure to act. Holidaymakers don’t want to lie on littered beaches and swim between plastic bags. Sensitive guests urge their hotels and tour operators to change quickly. What answers do they get?
  • But the industry cannot operate independently of its conditions in the country and holiday region.
  • A motivated hotel and tour operator quickly reaches its limits when political will and laws are insufficient. If the overall conditions are not favorable, campaigns and initiatives will fail.
  • Unlike many other holiday regions, the Government of the Balearic Islands are now taking radical action to combat the plastic waste pollution. The hotel sector will be fundamentally affected. Does Mallorca become the model for other tourism destination worldwide?

eTravel World

It's The Location, Stupid: The Best Habitats For Startups

March 05, 2020
16:00 - 17:00 h

Hall 6.1, eTravel Stage

  • Hands-on experience from different parts of the world
  • peer-reviewed pros and cons for successful ventures
  • newcomers and investors share their expectations
  • Followed by an open Q & A Session and a networking event sponsored by Travelport> Start-ups welcome!

eTravel World

Re-Building Hotel Brands: Best Case Presentations And Panel

March 05, 2020
16:00 - 17:00 h

Hall 7.1b, eTravel Lab

  • What do you have to consider when repositioning a traditional hotel brand?
  • What are the pitfalls of brand restructuring?
  • What needs to be considered when communicating with employees?

Convention Awards

TO DO Award 2020 Award Ceremony + Human Rights in Tourism Award

March 05, 2020
16:30 - 18:00 h

Palais am Funkturm, ITB Convention Awards

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