Destination: YouTube - A Guide To Travel Branding In The Age Of The User
March 6, 2020
13:00 - 13:45
CityCube Berlin, Hall A4/A5
- In the wake of the Thomas Cook collapse, Brexit and the threat of a pan epidemic, travel brands will need more than performance-based advertising to quell the anxiety of travelers.
- How can brands successfully tell their brand story and gain the trust of the user?
- Destination YouTube is a provocative and informative story of three successful content strategies— what works, what doesn’t and what are the keys to success.
Mike Yapp, Chief Creative Evangelist, Google