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Event Details

Visitor Tracking – Optimize Your Event Concept With Digital Technologies!

Category
MICE

Date
March 4, 2020

Time
14:00 - 14:45

Location
Convention Hall 7.1a, Auditorium New York 1

  • Which digital methods are available to obtain data on the behavior of visitors at trade fairs and events?
  • How does the customer journey at an event work?
  • What are the important touch points?
  • Which attractions are particularly popular and are visited the longest?
  • Which offers are not used or not perceived?
  • How can intelligent data evaluation contribute to the success of an event?
Speaker:

Prof. Dr. Cornelia Zanger, Marketing Department, TU Chemnitz