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Event Details

Influencer Management Against Overtourism

Category
eTravel World

Date
March 4, 2020

Time
15:30 - 16:00

Location
Hall 6.1, eTravel Stage

  • Overtourism in Switzerland due to influencers?
  • Influencer management as a solution
  • One central instrument: Switzerland Tourism Influencer Summit
  • Findings and  lessons learned
Speaker:

Markus Berger, Head of Corporate Communications / Media Spokesperson, Schweiz Tourismus