Visitor Tracking – Optimize Your Event Concept With Digital Technologies!
March 4, 2020
14:00 - 14:45
Convention Hall 7.1a, Auditorium New York 1
- Which digital methods are available to obtain data on the behavior of visitors at trade fairs and events?
- How does the customer journey at an event work?
- What are the important touch points?
- Which attractions are particularly popular and are visited the longest?
- Which offers are not used or not perceived?
- How can intelligent data evaluation contribute to the success of an event?
Prof. Dr. Cornelia Zanger, Marketing Department, TU Chemnitz