Extending Event Lifecycle Beyond The Physical Event
March 6, 2020
13:00 - 13:45
Convention Hall 7.1a, Auditorium New York 1
- What are the key reasons for extending event life cycle of an event?
- What is an event lifecycle and how to create content for each stage of the customer journey?
- How to find the right balance between sharing educational content and doing event promotion?
- Who within the organization can coordinate the extension of event line cycle: Event manager, marketing teams, community manager?
- How to analyze and apply the data collected pre and post event into the physical event and use it as feedback?
- What is online community management and how it applies to extending event life cycle?
- What are the best practices and possible strategies for extending an event life cycle?
Caleb Parker, Founder & Director, Bold
Irina Graf, Founder, The MICE Blog and Event Planners Talk, International Relations Officers, VDVO
Sabrina Meyers, Director, Orchid Lily Events
Dr. James Morgan, Principal Lecturer in Event Design and Technology, University of Westminster, Founder, Event Tech Lab