How Digital Are German Destinations?
March 4, 2020
16:00 - 16:30
Hall 6.1, eTravel Stage
- Presentation of a survey of 420 tourism organisations, carried out in 2019 in cooperation with the DTV, on the status quo of the implementation of "digitisation" in companies and destinations.
- Insights into the implementation of technology (chatbots, AR, VR, WLAN etc)
- Marketing tools (APPs, social media etc.)
- Processes (AGs, management tools, etc.)
- Obstacles and training needs
Dr. Alexander Schuler, Managing Director, BTE Tourismus- und Regionalberatung Partnerschaftsgesellschaft mbB