Navigation | Page content | Additional information

Page content

IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

Event Search

Search result (12 matches)

March 04, 2020

eTravel World

eTravel Lab Day 1

March 04, 2020
10:30 - 14:00 h

Hall 7.1b, eTravel Lab

Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.

Destinations

Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
  • Costs and benefits of tourism for destinations. 
  • Implications of sustainable tourism growth. 
  • Valuable insights into international best practice examples. 
  • How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
  • On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

Deep Dive Sessions

Visual Storytelling And Film Tourism – Mekong Tourism Forum

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Cube Club

  • The 4th Mekong Tourism Forum at ITB Berlin focuses on Visual Storytelling and Film Tourism, bringing the highlights of the recent Asia Destination Film Forum in Bangkok to ITB Berlin. 
  • Today, tourists are more experienced and are looking for new destinations and new experiences. 
  • Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and user-generated social media video clips. 
  • Learn how to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling. 

Medical

BOOMING MARKET CHINA. WHAT CHINESE TRAVELERS LOOKING FOR IN EUROPE’S HEALTH MARKET.

March 04, 2020
14:00 - 14:30 h

Hall 21b

  • The general interest of potential Chinese tourists in the holiday activities "Using health offers (self-paying, not cure)", "Using wellness offers" and "Using thalassotherapy offers (e.g. treatments with seawater, algae, sand)" as well as
  • The main sociodemographic characteristics of the target groups withan interest in the three holiday activities mentioned above.
  • And: In which holiday activities are potential Chinese health tourists also interested in?

Medical

WHAT DOES MALAYSIA DO TO COMPETE WITH THEIR REGIONAL COMPETITORS IN MEDICAL TOURISM?

March 04, 2020
15:00 - 15:30 h

Hall 21b

  • Quality of care in resort towns and cities outside of Kuala Lumpur
  • Bringing international standards and quality to Malaysia clinics
  • Working with travel agencies, facilitators and health care providers

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

Convention Awards

Sustainable Destination Awards and Tourism 2030

March 04, 2020
16:00 - 18:00 h

Palais am Funkturm, ITB Convention Awards

The Sustainable Destinations Awards is the world's leading award series for destination sustainability efforts. A Jury representing 12 international organisations will unveil the winners in the award categories Nature; Communities & Culture; Best of Africa, Best of the Americas, Best of Asia-Pacific and Best of Europe. The flagship award is the ITB Earth Award, recognising global leadership in combatting climate change and environmental degradation.

Prior to the ceremony, ECOTRANS and high-level representatives from UN-CBD, UNESCO, GSTC, WWF, SUNx will present the urgency to boost sustainable tourism as driver for advancing the Sustainable Development Goals until 2030. They will announce their collaboration under the “Travel Green Planet 2030” initiative with the flagship aim to mainstream credibly certified tourism in all destinations with protected areas and cultural heritage sites, using the commonly shared Green Travel Maps on the Tourism2030 platform for knowledge networking and annual reporting. Green Destinations, bookdifferent.com and FairVoyage.com will announce their cooperation to highlight certified travel offer to consumers; and the Good Travel Guide will be presented as tool for Top100 destinations to showcase and book sustainable travel options.

The event is organized and sponsored by ITB Berlin, Green Destinations, the Sustainable Top 100 Partnership, TravelMole, Travelife for Tour Operators and Ecotrans.

March 05, 2020

Wellness
Wellness

ITB Experts Forum Wellness

March 05, 2020
10:45 - 14:50 h

CityCube Berlin, Hall A1

Best practice examples and the latest research data.

Wellness

Tourism Health Market In Sri Lanka: Ayurveda As A Revenue Generator

March 05, 2020
11:00 - 11:25 h

CityCube Berlin, Hall A1

  • History of Ayurveda in Sri Lanka
  • Current State of Ayurveda Tourism
  • Ayurveda’s multiplier Effect
  • Why Sri Lankan Ayurveda is Unique 
  • Challenges and Future

Wellness

Wellness Real Estate Development

March 05, 2020
12:25 - 12:45 h

CityCube Berlin, Hall A1

  • There is currently a $ 134.3 billion wellness real estate industry worldwide
  • What are the special features of this branch of industry?
  • Adrien Deniau provides a basic understanding of the peculiarities of the development process of wellness real estate and the need for a specific approach

Wellness

Holistic Lifestyle Hospitality Concepts And The Rise Of Mental Wellness

March 05, 2020
13:25 - 13:45 h

CityCube Berlin, Hall A1

  • The drastic increase in mental health problems could cost approximately $ 16 trillion worldwide by 2030
  • Which sensible measures can help people on the one hand and reduce costs on the other?
  • What opportunities do wellness retreats offer with focus programs on the following topics: mental health, stress acceptance and dealing with anxiety
  • Which of the available alternative healing methods can gain importance in the wellness hotel industry?

Optionen