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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020

Virtual Reality

ITB Virtual Reality Lab Day 1

March 04, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.

eTravel World

Data Instead Of Surveys: How To Analyse The Travel Market In The Digital Age

March 04, 2020
10:30 - 11:00 h

Hall 7.1b, eTravel Lab

  • What are the travel trends in 2020?
  • What do travel customers actually think about a certain destination, brand or product?
  • Which marketing campaigns will be successful
  • It’s all in the data – if you know how to use it

eTravel World

How The Website Becomes A Personal Travel Advisor

March 04, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • Personalization in the travel industry (travel types, destinations, etc.)
  • Travel recommendations with relevance for users
  • Improving user experience through geo-targeting
  • Addressing new and returning customers

eTravel World

eTravel Stage Day 1

March 04, 2020
10:30 - 18:00 h

Hall 6.1, eTravel Stage

Product news on payment solutions; focus on super apps and chatbots; current insights on digitisation in tourism from Switzerland and Germany. Detailed event descriptions will be available here shortly.

eTravel World

The Value Of An Automated And Individual Dialogue

March 04, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • The hotel or holiday region as a second home. The guest loyalty and continuity is at the top of the agenda for hoteliers and tourism managers.
  • The way to a completed booking depends also on the virtuoso handling of customer data. The industry is faced with the challenge of handling personal data in compliance with DSGVO and developing industryspecific customer loyalty programmes.
  • Which strategies can companies in the hotel and tourism industry use to sustainably increase the loyalty of their guests via marketing automation?
  • The speakers will show how the knowledge from existing data can be used to increase data quality and transform a satisfied guest into a loyal, returning guest through individualized communication

Deep Dive Sessions

Visual Storytelling And Film Tourism – Mekong Tourism Forum

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Cube Club

  • The 4th Mekong Tourism Forum at ITB Berlin focuses on Visual Storytelling and Film Tourism, bringing the highlights of the recent Asia Destination Film Forum in Bangkok to ITB Berlin. 
  • Today, tourists are more experienced and are looking for new destinations and new experiences. 
  • Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and user-generated social media video clips. 
  • Learn how to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling. 

Virtual Reality

VR Trends In Tourism - Status Quo, Outlook & Opening Of The VR Lab

March 04, 2020
12:00 - 12:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

Deep Dive Sessions

Google Masterclass: Unskippable: Travel Videos People Just Love To Watch On YouTube

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • How to capture travelers´ attention. 
  • Find out what makes videos on YouTube stand out and how they are different from traditional TV content. 
  • In this masterclass, we´ll share the latest insights and best practices on how to create successful content for YouTube, home to over 2 billion monthly logged-in people.

Future

ITB CEO Interview: The Future Of Hospitality Will Be Hosted

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • As more and more Gen Z travelers follow on the heels of millennials and increasingly tilt the scales away from standardized travel toward authentic experiences, the brands that succeed will be those that invest in personal hosting, unique design, and genuine roots in their local communities.

eTravel World

TTA Forum

March 04, 2020
14:00 - 18:00 h

Hall 7.1b, eTravel Lab

How is the third-largest segment in the travel industry developing? The challenges for in-destination experiences include marketing, revenue management, software selection and much more. Panel discussions, keynotes and current cases will provide information on where the journey is heading. Detailed descriptions of all individual events will soon be available here.

eTravel World

More Direct Bookings Through Affiliate Partners

March 04, 2020
15:00 - 15:30 h

Hall 6.1, eTravel Stage

  • What is Affiliate Marketing and which partner models are there especially for the travel industry?
  • What do you need to consider when working with affiliate partners?
  • Practical tips for more direct bookings and best practice examples

eTravel World

Influencer Management Against Overtourism

March 04, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • Overtourism in Switzerland due to influencers?
  • Influencer management as a solution
  • One central instrument: Switzerland Tourism Influencer Summit
  • Findings and  lessons learned

eTravel World

How Digital Are German Destinations?

March 04, 2020
16:00 - 16:30 h

Hall 6.1, eTravel Stage

  • Presentation of a survey of 420 tourism organisations, carried out in 2019 in cooperation with the DTV, on the status quo of the implementation of "digitisation" in companies and destinations.
  • Insights into the implementation of technology (chatbots, AR, VR, WLAN etc)
  • Marketing tools (APPs, social media etc.)
  • Processes (AGs, management tools, etc.)
  • Obstacles and training needs

eTravel World

Marketing In-Destination Services: Best Case Presentations And Panel

March 04, 2020
16:30 - 17:00 h

Hall 7.1b, eTravel Lab

  • How do companies in the in-destination segment market their services?
  • What happens if big platforms and metasearch engines are sharing the game?
  • What are chances and challenges?

March 05, 2020

Virtual Reality

ITB Virtual Reality Lab Day 2

March 05, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends. 

eTravel World

eTravel Lab Day 2

March 05, 2020
10:30 - 13:30 h

Hall 7.1b, eTravel Lab

News on PSD2, current studies and new ideas for successfull destination marketing offer a colourful mix of insights on the second morning in the eTravel Lab. Detailed descriptions of all individual events will soon be available here.

eTravel World

eTravel Stage Day 2

March 05, 2020
10:30 - 18:00 h

Hall 6.1, eTravel Stage

Product news from the hospitality tech sector. Furthermore, focus on smart mobility, startups and news on AI & voice marketing. Also examples for TikTok in the marketing mix. Detailed descriptions of all individual events will soon be available here.

Marketing

ITB Marketing & Distribution Day

March 05, 2020
10:45 - 17:45 h

CityCube Berlin, Hall A4/A5

Expertise for the development of marketing and distribution strategies.

eTravel World

Conquer Your Data – Lessons In Delivering Real Impact For Your Hotel

March 05, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • In an ever-evolving digital landscape, today’s hotelier must mine through more data than ever to understand how to activate their data and see a real impact on their business.
  • Join us as we share examples of hoteliers who are conquering these problems in both the marketing and revenue management disciplines.
  • Think personalization, loyalty, data modeling, gaming, digital personas, middleware, connectivity…all at your fingertips and ready for the taking

eTravel World

The New Era Of Hotel Distribution And Why Guest Knowledge Is Power

March 05, 2020
11:30 - 12:00 h

Hall 6.1, eTravel Stage

  • Recognise the macro shift happening within the global hotel industry, from distribution guesswork to deep intelligence
  • Learn why informed decision-making is critical to every hotel’s online marketing and sales strategy
  • Understand the role that factors such as pricing continue to play in every traveller’s booking journey, and how hotels can gain greater success online
  • Be among the first in the world to preview the latest evolution in SiteMinder’s platform, which levels the playing field for hotels once more

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