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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020

eTravel World

eTravel Lab Day 1

March 04, 2020
10:30 - 14:00 h

Hall 7.1b, eTravel Lab

Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.

Trendone
Future

ITB Co-Creators Keynote: WE Are Shaping The Future!

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of society, economy and tourism. 
  • Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
  • Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards. 
  • Experience how the global tourism industry sees the future and wants to actively shape it. 
  • Vote with us and influence the future scenarios that are being demonstrated.

Destinations

Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
  • Costs and benefits of tourism for destinations. 
  • Implications of sustainable tourism growth. 
  • Valuable insights into international best practice examples. 
  • How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
  • On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

eTravel World

The Future Of Package Travel

March 04, 2020
11:15 - 11:45 h

Hall 7.1b, eTravel Lab

  • A technical view on the tour operator business and on the technological evolution of dynamic packaging and data analytics
  • What is the future technical setup for tour operators to meet the increasingly individual needs of travelers?
  • What possibilities do data analytics offer tour operators to manage the larger data volumes and increasing complexity?
  • How must the travel distribution product portfolio (OTAs, metasearch and more) evolve to become more individual and personalized?

eTravel World

Convert Cash Reliant, Offline Customers Through Online Channels

March 04, 2020
12:00 - 12:30 h

Hall 6.1, eTravel Stage

  • Converting target groups mainly reliant on cash through state-of-the art online payment technology e.g. low income customers; safety conscious customers; students/teens; Visiting friends and relatives
  • Best Practices from airlines and travel agencies using the payment technology

Future

ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
  • The global tourism industry in times of the perfect storm. 
  • What structural changes are to be expected in the European and global tourism industry? 
  • What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
  • How will people travel in the future and what role will sustainability play?

Virtual Reality

Holiday in the Matrix? How AR & VR are revolutionising travel.

March 04, 2020
13:00 - 13:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

Future

ITB Executive Panel: Tours, Activities & Attractions

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Arival- 

  • Tours, Activities & Attractions as in-destination services are a strategic mega topic. 
  • Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
  • How can this huge potential be tapped, and how can the technological challenges be overcome?
  • Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
  • This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.

Future

ITB CEO Interview: The Future Of Hospitality Will Be Hosted

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • As more and more Gen Z travelers follow on the heels of millennials and increasingly tilt the scales away from standardized travel toward authentic experiences, the brands that succeed will be those that invest in personal hosting, unique design, and genuine roots in their local communities.

MICE

Visitor Tracking – Optimize Your Event Concept With Digital Technologies!

March 04, 2020
14:00 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Which digital methods are available to obtain data on the behavior of visitors at trade fairs and events?
  • How does the customer journey at an event work?
  • What are the important touch points?
  • Which attractions are particularly popular and are visited the longest?
  • Which offers are not used or not perceived?
  • How can intelligent data evaluation contribute to the success of an event?

eTravel World

Next Level Guest Communication - Getting Ready For The Future Of Conversational AI In Hospitality

March 04, 2020
14:30 - 15:00 h

Hall 6.1, eTravel Stage

  • The state of chatbots & voice bots
  • good use cases in hospitality and travel today
  • outlook on how the technology will further evolve and impact the industry

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

eTravel World

Five Tech Trends Shaping Tours & Activities In 2020

March 04, 2020
15:30 - 15:55 h

Hall 7.1b, eTravel Lab

  • Technology innovation is transforming tours and activities and establishing new competitive benchmarks for operators worldwide
  • This presentation, leveraging new research from Arival, outlines five essential trends redefining this sector for 2020 and beyond

eTravel World

Technology Round Table

March 04, 2020
15:55 - 16:30 h

Hall 7.1b, eTravel Lab

  • Competition of reservation systems
  • The impact of e-commerce on the industry
  • Short Best Case presentations

eTravel World

How Digital Are German Destinations?

March 04, 2020
16:00 - 16:30 h

Hall 6.1, eTravel Stage

  • Presentation of a survey of 420 tourism organisations, carried out in 2019 in cooperation with the DTV, on the status quo of the implementation of "digitisation" in companies and destinations.
  • Insights into the implementation of technology (chatbots, AR, VR, WLAN etc)
  • Marketing tools (APPs, social media etc.)
  • Processes (AGs, management tools, etc.)
  • Obstacles and training needs

Future

ITB Executive Panel: Future Air And Ground Mobility

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • We´re already experiencing traffic collapses and massive environmental damage caused by unsustainable mobility systems today.
  • Traffic systems in a state of upheaval: Flying cars and passenger drones, mobility platforms and the digital revolution, the renaissance of buses and trains - we are entering a new mobility age.
  • What can urban aviation, artificial intelligence and digital platforms achieve and what are the limitations?
  • What will passenger traffic look like in the future on the ground and in the air?
  • What are the consequences for business and leisure tourism?
  • What should countries, cities and rural areas do now to make transport systems fit for the future?

Future

Outlook Keynote: Artificial Intelligence, Big Data, Robotics & Co – A Blessing Or Curse For Mankind?

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A look beyond the tourism industry at the mega trend of our time. 
  • Potentials and challenges for economy and society. 
  • What are the risks and are they manageable? 
  • Outlook: Digitalization in the future

eTravel World

A Behaviour-Smart Look At Technology And Travel

March 04, 2020
17:30 - 17:50 h

Hall 7.1b, eTravel Lab

  • Borrowing insights from psychology this talk will take you to the crossroads where traveler behaviour meets technology. It will zoom into the ways technology modifies behavioural patterns before, during and after the trip
  • A review of both, the desired and undesired effects of technology on traveler behaviour, will serve as basis for proposing some behavior-smart tactics for destinations and service providers in the industry

March 05, 2020

eTravel World

Travel Trends 2020 And The Super App

March 05, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • In Travelport’s most comprehensive report ever, the experts look at where mobile travel is going in the next 12 months and how travel agencies can use these insights to shape their travel brand´s 2020 mobile strategy.
  • One of the most interesting trends in mobile is the “Super App” – an all-in-one experience in only one app.
  • Damiano Sabatino is talking about the Super App, how it will improve the mobile travel experience and what hyperconnected travelers are expecting in future.

eTravel World

Conquer Your Data – Lessons In Delivering Real Impact For Your Hotel

March 05, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • In an ever-evolving digital landscape, today’s hotelier must mine through more data than ever to understand how to activate their data and see a real impact on their business.
  • Join us as we share examples of hoteliers who are conquering these problems in both the marketing and revenue management disciplines.
  • Think personalization, loyalty, data modeling, gaming, digital personas, middleware, connectivity…all at your fingertips and ready for the taking

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