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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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Search result (16 matches)

March 04, 2020

MICE

CoCreate Your Event Value – But How?

March 04, 2020
12:00 - 12:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How does participation work? 
  • How much participation makes sense? 
  • How can participative formats be planned and implemented quickly and without much effort?
  • How can the value and impact of events be increased?
  • How can interactive formats be integrated into the booking process of the MICE portal platform?

MICE

Visitor Tracking – Optimize Your Event Concept With Digital Technologies!

March 04, 2020
14:00 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Which digital methods are available to obtain data on the behavior of visitors at trade fairs and events?
  • How does the customer journey at an event work?
  • What are the important touch points?
  • Which attractions are particularly popular and are visited the longest?
  • Which offers are not used or not perceived?
  • How can intelligent data evaluation contribute to the success of an event?

eTravel World

New Work: How Machines And Humans Work Together

March 04, 2020
17:30 - 18:00 h

Hall 6.1, eTravel Stage

  • The future of tourism has been a network company without an office since the end of 2013.
  • Which digital tools are used?
  • How do you implement large projects?
  • How does this work on a personal level? A concrete best-practice example of New Work with insights behind the scenes.

March 05, 2020

eTravel World

The New Era Of Hotel Distribution And Why Guest Knowledge Is Power

March 05, 2020
11:30 - 12:00 h

Hall 6.1, eTravel Stage

  • Recognise the macro shift happening within the global hotel industry, from distribution guesswork to deep intelligence
  • Learn why informed decision-making is critical to every hotel’s online marketing and sales strategy
  • Understand the role that factors such as pricing continue to play in every traveller’s booking journey, and how hotels can gain greater success online
  • Be among the first in the world to preview the latest evolution in SiteMinder’s platform, which levels the playing field for hotels once more

Business Travel

A1 And EU Reporting Requirements: A Bureaucratic Monster And Its Consequences

March 05, 2020
13:00 - 13:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How does the idea of freedom of movement turn into a bureaucratic pitfall? 
  • The consequences of the Posting of Workers Directive for companies
  • Solutions for companies
  • What can politics do for business travelers in EU countries?

MICE

New Work – What's The Point?

March 05, 2020
15:00 - 15:45 h

Convention Hall 7.1a, Auditorium New York 1

  • The times when we were able to do the "job by the book" and were successful by management and process optimization alone are long gone - the times when the brilliant manager had to decide everything because he knew what was best are long gone as well. 
  • Why this is so and how companies have to work today in order to remain successful in the long term & sustainably, Friederike Euwens will explain to you in her lecture "New Work - what's the point?"

MICE

Agile Event Management – More Us. More Impact. More WOW.

March 05, 2020
16:00 - 16:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Why is an agile approach to event management necessary?
  • Agile values
  • Agile principles
  • Agile hacks
  • Agile teams

eTravel World

It's The Location, Stupid: The Best Habitats For Startups

March 05, 2020
16:00 - 17:00 h

Hall 6.1, eTravel Stage

  • Hands-on experience from different parts of the world
  • peer-reviewed pros and cons for successful ventures
  • newcomers and investors share their expectations
  • Followed by an open Q & A Session and a networking event sponsored by Travelport> Start-ups welcome!

MICE

When Crises Weld Together – Crisis Management Program Of visitBerlin Convention Partner

March 05, 2020
17:00 - 17:45 h

Convention Hall 7.1a, Auditorium New York 1

  • In crisis situations, how can different trades work together in the best possible way?
  • How does a city implement a professional crisis management program in the event of terrorist attacks, natural disasters and other cases of force majeure?
  • How can the necessary resources be secured across companies?

March 06, 2020

MICE

ITB International MICE Forum

March 06, 2020
10:45 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

eTravel World

Multi-Platform-Network In Travel – Digital Enablers And Travel Of The Future

March 06, 2020
11:00 - 11:20 h

Hall 7.1b, eTravel Lab

  • The “Multi-Platform-Network approach” illustrates the aim to take Amadeus’ core assets along the journey, introduce new platforms and connecting them systematically to create the digital operating system of travel.
  • The goal is to create a digital seamless travel experience for the traveler by enabling the travel industry through a connected ecosystem of technology platforms and a partnership eco-system leading to a self-enforcing network effect mechanism.

MICE

New Work: Successful Event Planning With Remote Event Stakeholders

March 06, 2020
11:00 - 11:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How the trend of "new work" is impacting the event industry 
  • What online collaborative tools are available to support event planners and their stakeholders to coordinate their events remotely?
  • How can event planners and their stakeholders build trust online with their suppliers when coordinating events remotely?
  • How secure is the data shared on online collaborative tools?
  • How important is a familiarization trip pre-event for seamless event planning, and whether familiarization trips can be replaced with accessing information online?
  • How can event planners retain and share their knowledge from a familiarization trip or a past event with their team members, is there a way of storing such valuable knowledge?
  • How can suppliers support event planners with remote event planning (e.g. - website, blog articles, case studies, video testimonials etc.)?

eTravel World

The Move From Digitization To Datafication

March 06, 2020
11:20 - 11:40 h

Hall 7.1b, eTravel Lab

  • Peakwork shows the relevant trends in data warehousing, data analysis and evaluation
  • How can retrospective data analysis be used to predict future trends and develop new data-driven products and services?

eTravel World

eTravel Lab Day 3

March 06, 2020
13:30 - 17:00 h

Hall 7.1b, eTravel Lab

 Social media platforms, bloggers, influencers, storytellers - all fake news or reputable marketing and distribution channels that we should work with?
 

CSR

Business Case Sustainability: Fact Or Fiction?

March 06, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A1

  • Is the business case of sustainability all about efficiency, and thus cost-savings? 
  • Where is the added value of sustainability in travel, tourism and hospitality and are consumers going for it? 
  • What are the best ways to move forward? 
  • To invest in initially more-expensive buildings and sustainable operations that eventually lead to dramatically-low costs and a higher yield? 
  • To reap the low-hanging fruits, creating substantial savings to fund advanced technologies down the road? 
  • Or to spread sustainability efforts across the value network, creating a new business model that is attractive to travelers?

Destinations

Destination Stereotypes: Video Marketing As Effective Tool For Image Creation

March 06, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

- in Cooperation with Convention & Culture Partner Russia - 

  • Destinations are fettered by stereotypical perception of tourists.
  • Many cities and countries work towards dispelling such stereotypes and achieve new images.
  • Enormous increase in worldwide online video consumer traffic and video production of forward-looking market players.
  • Success factor: video content as a key communication tool to target travel audience.
  • How to build effective communication campaigns.
  • Lessions learned from the best practice cases of Moscow, Russia and more.

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