Navigation | Page content | Additional information

Page content

IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

Event Search

Search result (21 matches)

March 04, 2020

Virtual Reality

ITB Virtual Reality Lab Day 1

March 04, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.

Destinations

Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
  • Costs and benefits of tourism for destinations. 
  • Implications of sustainable tourism growth. 
  • Valuable insights into international best practice examples. 
  • How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
  • On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

Destinations

Keynote Panel: Responsible Tourism Destinations: Roadmap To A “High Ambition Scenario”

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A1

-In Cooperation with UNWTO-

  • According to the UNWTO/ITF report on “Transport-related CO2 emissions of the tourism sector – Modelling Results”, under the current ambition scenario, a total of 1,998 million tonnes of transport-related CO2 will be attributable to tourism by 2030, representing an increase of 25% over 2016.
  • The discussion of this high-level panel will build on the commitment of the tourism sector to advance towards a climate high ambition scenario in line with the goals of the Paris Agreement, as expressed during the COP25 official side-event “Transforming Tourism for Climate Action”.
  • Policy makers, destinations and industry leaders will explain their leading commitments to transform tourism and aim to support a “high ambition scenario” of climate action in tourism.

Future

IPK's World Travel Monitor®: Latest World Travel Trends And Forecast 2020

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with IPK International-

  • IPK World Travel Monitor® is the largest travel survey in the world, with data based on ca. 500,000 interviews.
  • Presenting the latest forecast data on worldwide and European travel behavior.
  • An indispensable basis for decision-making for the entire tourism industry.

eTravel World

How Digital Are German Destinations?

March 04, 2020
16:00 - 16:30 h

Hall 6.1, eTravel Stage

  • Presentation of a survey of 420 tourism organisations, carried out in 2019 in cooperation with the DTV, on the status quo of the implementation of "digitisation" in companies and destinations.
  • Insights into the implementation of technology (chatbots, AR, VR, WLAN etc)
  • Marketing tools (APPs, social media etc.)
  • Processes (AGs, management tools, etc.)
  • Obstacles and training needs

eTravel World

How The Platform Economy Disrupts Indian Tourism

March 04, 2020
17:00 - 17:30 h

Hall 6.1, eTravel Stage

  • Study: platformization of tourism in India and the development impacts of travel platform
  • Online platforms have become crucial in supporting decisions about travel-worthy destinations, changing the way consumers make travel decisions
  • But within the ecosystem, there seem to be highly uneven outcomes for smaller and marginal players who are dependent on platforms

March 05, 2020

Virtual Reality

ITB Virtual Reality Lab Day 2

March 05, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends. 

eTravel World

The State of Travel Startups and Hot Segments To Watch

March 05, 2020
10:30 - 11:00 h

Hall 7.1b, eTravel Lab

  • Phocuswright has tracked travel startups for over 15 years and its extensive database allows for analysis of founding and funding trends
  • Phocuswright has featured the most promising travel innovators on its global stages, and its news brand, PhocusWire, reports on the Hot 25 startups to watch
  • This session features a data presentation from the latest State of Startups research and a detailed analysis on which industry segments are most ripe for disruption
  • An interactive discussion with entrepreneurs and investors follows the presentation, adding additional insight and color into the most important topics and trends in travel innovation

eTravel World

Travel Trends 2020 And The Super App

March 05, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • In Travelport’s most comprehensive report ever, the experts look at where mobile travel is going in the next 12 months and how travel agencies can use these insights to shape their travel brand´s 2020 mobile strategy.
  • One of the most interesting trends in mobile is the “Super App” – an all-in-one experience in only one app.
  • Damiano Sabatino is talking about the Super App, how it will improve the mobile travel experience and what hyperconnected travelers are expecting in future.

eTravel World

eTravel Lab Day 2

March 05, 2020
10:30 - 13:30 h

Hall 7.1b, eTravel Lab

News on PSD2, current studies and new ideas for successfull destination marketing offer a colourful mix of insights on the second morning in the eTravel Lab. Detailed descriptions of all individual events will soon be available here.

eTravel World

Digital Nudging 2020: Has Sustainability A Relevance For Travel Decisions?

March 05, 2020
12:45 - 13:15 h

Hall 7.1b, eTravel Lab

  • 7 steps to the effectiveness of sustainability in e-tourism
  • Best practice on how to combine e-commerce and sustainable travel offers
  • Can nudging be helpful with travel decisions?
  • Recommendations based on the study "Digital Nudging in Tourism 2020

Marketing

Global Luxury Customers And Sustainability: Exclusive Empirical Study By Travelzoo & ITB

March 05, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

  • Latest results from the new global Travelzoo/ITB study
  • Customer attitudes on sustainability and climate protection
  • Importance of sustainability and climate protection in luxury travel
  • Customer readiness for limiting trips, price increases and changes in travel. 

eTravel World

Tiktok – A New Craze In The Tourism Tool Box

March 05, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • TikTok is the trend platform of the year for many and is considered the latest must-have app. No wonder: 5.5 million Germans already use TikTok every month and they spend about 50 minutes a day in the app.
  • So is it worthwhile for tourism marketers to take a closer look at TikTok? We show how tourism players can use TikTok in their marketing mix.
  • Find out by means of case studies which possibilities the app offers to reach more than Generation Z and to build up a close customer relationship.

Deep Dive Sessions

Stop The Flood Of Plastic

March 05, 2020
16:00 - 16:45 h

CityCube Berlin, Cube Club

Time to act is now: How governments and tourism industry can stop plastic leakage into the sea

-In Cooperation with WWF-

  • Every minute a truckload of plastic waste makes its way into the world’s oceans and causes a lot of damage to the environment.
  • But the flood of plastic also comes with the tourists.
  • In the summer months, the increasing volumes of plastic push waste management to its limits in our favorite holiday destinations.
  • The tourism industry is under pressure to act. Holidaymakers don’t want to lie on littered beaches and swim between plastic bags. Sensitive guests urge their hotels and tour operators to change quickly. What answers do they get?
  • But the industry cannot operate independently of its conditions in the country and holiday region.
  • A motivated hotel and tour operator quickly reaches its limits when political will and laws are insufficient. If the overall conditions are not favorable, campaigns and initiatives will fail.
  • Unlike many other holiday regions, the Government of the Balearic Islands are now taking radical action to combat the plastic waste pollution. The hotel sector will be fundamentally affected. Does Mallorca become the model for other tourism destination worldwide?

Marketing

The Future Of Luxury In Post-Hedonic Societies

March 05, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A change in the understanding of luxury: from owning luxury items to luxury experiences to sensual luxury.
  • Current study results: 7 trends shaping the global luxury segment. 
  • Change in the demands of top-end customers.
  • Learning from others: How do classic luxury providers in other sectors position themselves?
  • What does the change in the understanding of luxury mean for tourism destinations, hotels and travel distribution? 
  • Outlook: How will luxury behavior develop in the coming years? 

March 06, 2020

Virtual Reality

ITB Virtual Reality Lab Day 3

March 06, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.

CSR

Keynote: Climate Change, Global Warming, Weather Extremes: Status Quo And Constraints To Action

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • A hot summer and concerning climate reports: To continue on will lead into the abyss.
  • How can we still prevent the climate emergency?
  • Which measures to contain global warming and climate change are effective?
  • Which policy measures are unavoidable and to be expected?
  • To what extent is the global tourism industry affected?
  • Hans Joachim Schellnhuber, the world´s leading climate researcher, explains the status quo and the need for action. 

MICE

New Work: Successful Event Planning With Remote Event Stakeholders

March 06, 2020
11:00 - 11:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How the trend of "new work" is impacting the event industry 
  • What online collaborative tools are available to support event planners and their stakeholders to coordinate their events remotely?
  • How can event planners and their stakeholders build trust online with their suppliers when coordinating events remotely?
  • How secure is the data shared on online collaborative tools?
  • How important is a familiarization trip pre-event for seamless event planning, and whether familiarization trips can be replaced with accessing information online?
  • How can event planners retain and share their knowledge from a familiarization trip or a past event with their team members, is there a way of storing such valuable knowledge?
  • How can suppliers support event planners with remote event planning (e.g. - website, blog articles, case studies, video testimonials etc.)?

Deep Dive Sessions

ITB Market Research: Fridays for Future = Future of Travel? Travel Behavior Of Millennials And Product Development In Tourism

March 06, 2020
14:00 - 14:45 h

CityCube Berlin, Cube Club

Pleae note: This session is in German!

Medical

How To Add The Executive Health Checkup As A Medical Wellness Mtqua Logo Choice For Your Customers

March 06, 2020
15:00 - 15:30 h

Hall 21b

  • Executive health checkup packages are popular and can be profitable opportunity for agencies
  • Find health checkup packages for customers from €500 to €15,000
  • Choose the packages that best fit customers of all ages, from quick and simple clinic packages to complex and thorough hospital packages
  • Case studies of business travelers and tourists who got different kinds of
    health checkups during their trips abroad

Optionen