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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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Search result (13 matches)

March 04, 2020

eTravel World

How The Website Becomes A Personal Travel Advisor

March 04, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • Personalization in the travel industry (travel types, destinations, etc.)
  • Travel recommendations with relevance for users
  • Improving user experience through geo-targeting
  • Addressing new and returning customers

eTravel World

The Value Of An Automated And Individual Dialogue

March 04, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • The hotel or holiday region as a second home. The guest loyalty and continuity is at the top of the agenda for hoteliers and tourism managers.
  • The way to a completed booking depends also on the virtuoso handling of customer data. The industry is faced with the challenge of handling personal data in compliance with DSGVO and developing industryspecific customer loyalty programmes.
  • Which strategies can companies in the hotel and tourism industry use to sustainably increase the loyalty of their guests via marketing automation?
  • The speakers will show how the knowledge from existing data can be used to increase data quality and transform a satisfied guest into a loyal, returning guest through individualized communication

MICE

Personalization And Artificial Intelligence – Inspire Your Participants!

March 04, 2020
13:00 - 13:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How can event participants be inspired over and over again?
  • Which technologies are well suited to survive in the battle for participants?
  • How can artificial intelligence help to use valuable participant information in such a way that they contribute to the long-term success of an event?

Business Travel

Graphic Vs. Cryptic: Learnings In The Area Of Change Management During The Introduction Of A Combined Booking Platform

March 04, 2020
17:00 - 17:45 h

Convention Hall 7.1a, Auditorium New York 1

  • New data standards, new content sources: How to ensure service and reporting. 
  • NDC - opportunities and risks in stationary sales
  • What is changing for the customers?
  • Outlook - where is the journey going?

Deep Dive Sessions

ITB Market Research: Digital Tourism And The Impact Of Personalization And Individualization Trends On The eTravel Market

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Cube Club

-In Cooperation with Statista-

  • Digital Tourism: Status Quo and Trends
  • Customer wishes for tailor-made offers and individual approach.
  • Best practice examples in tourism and secrets of success of pioneers.
  • What can the travel industry learn from others: Retail - Millennials Shopping Behavior.

March 05, 2020

eTravel World

Conquer Your Data – Lessons In Delivering Real Impact For Your Hotel

March 05, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • In an ever-evolving digital landscape, today’s hotelier must mine through more data than ever to understand how to activate their data and see a real impact on their business.
  • Join us as we share examples of hoteliers who are conquering these problems in both the marketing and revenue management disciplines.
  • Think personalization, loyalty, data modeling, gaming, digital personas, middleware, connectivity…all at your fingertips and ready for the taking

Marketing

ITB CEO Interview: The Future Of Travel Distribution: Personalization, Retailing, Platforms

March 05, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of the global travel industry.
  • Evolving consumer expectations.
  • How Sabre is creating the new marketplace for personalized travel.
  • Opportunities through intelligent retailing and new distribution channels.

eTravel World

Ethics Can Control Digitization – Should There Be A Limit For Algorithms In Tourism?

March 05, 2020
15:00 - 15:30 h

Hall 6.1, eTravel Stage

  • Coping with visitor masses - pilot systems vs. laissez-faire
  • Data transparency vs. smart data personalization
  • Do tour operators and destinations need an ethical policy?
  • How to sync the technically feasible with the morally desirable

Virtual Reality

Managing Overtourism with Next-Generation Guides

March 05, 2020
16:00 - 16:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Overtourism suffocates historical centers of popular European cities.
  • The situation is getting worse every year as more people travel and most of them Google out the same top 10 places to visit. Mayors and DMOs are desperate and even consider restricting access.
  • Fortunately, technology can help. Personalization based on big data analysis and AI recommends different top places to visit for every tourist based on their interests. Engaging content enriched by AR experiences makes places outside of the city center appealing for tourists to explore. Guiding tourists smartly can reduce overtourism by 30% while improving satisfaction.  

March 06, 2020

eTravel World

Data Talks

March 06, 2020
10:30 - 13:30 h

Hall 7.1b, eTravel Lab

Main focus on data and innovations in the travel tech sector and what the customer gets out of it: AI and machine learning, data usability and platforms, predictive personalization and seamless travel.

eTravel World

Managing Geodata In The Cloud

March 06, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • Manage trip details / routes in the cloud
  • Have your own navigation app to protect your precious data
  • Provide your customers with customised trip information on their smartphones
  • Decrease your costs to prepare and manage trip guidebooks
  • Why protecing your data will protect your business

eTravel World

Highly Recommended – Best Practice On Personalization

March 06, 2020
11:45 - 12:30 h

Hall 7.1b, eTravel Lab

  • Best case presentation "A picture is worth a thousand datapoints – gain customer insights by visualizing data"

March 07, 2020

eTravel World

Digital Customer Acquisition

March 07, 2020
12:00 - 13:00 h

Hall 11.1, Young Professionals Stage

  • Stocktaking - What could have been better done online in the past?
  • Fine-tuning of the message & target group - Who can you reach best and easiest online?
  • Reaching out - How can you make relevant users take notice of you and become your fans in no time?
  • Revenue-generating measures - Which "next steps" are the most sensible for you to incorporate revenue in the short, medium and long term?

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