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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020

eTravel World

Data Instead Of Surveys: How To Analyse The Travel Market In The Digital Age

March 04, 2020
10:30 - 11:00 h

Hall 7.1b, eTravel Lab

  • What are the travel trends in 2020?
  • What do travel customers actually think about a certain destination, brand or product?
  • Which marketing campaigns will be successful
  • It’s all in the data – if you know how to use it

eTravel World

eTravel Lab Day 1

March 04, 2020
10:30 - 14:00 h

Hall 7.1b, eTravel Lab

Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.

eTravel World

The Value Of An Automated And Individual Dialogue

March 04, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • The hotel or holiday region as a second home. The guest loyalty and continuity is at the top of the agenda for hoteliers and tourism managers.
  • The way to a completed booking depends also on the virtuoso handling of customer data. The industry is faced with the challenge of handling personal data in compliance with DSGVO and developing industryspecific customer loyalty programmes.
  • Which strategies can companies in the hotel and tourism industry use to sustainably increase the loyalty of their guests via marketing automation?
  • The speakers will show how the knowledge from existing data can be used to increase data quality and transform a satisfied guest into a loyal, returning guest through individualized communication

eTravel World

The Future Of Package Travel

March 04, 2020
11:15 - 11:45 h

Hall 7.1b, eTravel Lab

  • A technical view on the tour operator business and on the technological evolution of dynamic packaging and data analytics
  • What is the future technical setup for tour operators to meet the increasingly individual needs of travelers?
  • What possibilities do data analytics offer tour operators to manage the larger data volumes and increasing complexity?
  • How must the travel distribution product portfolio (OTAs, metasearch and more) evolve to become more individual and personalized?

eTravel World

Payments: The New Data Source

March 04, 2020
11:30 - 12:00 h

Hall 6.1, eTravel Stage

  • More than mere data transfer—electronic payment and its benefits
  • The potential for Europe: What we can learn from China, the payment leader
  • How data can significantly improve your opportunities

eTravel World

Overtourism And Visitor Flows - An Iterative Approach

March 04, 2020
12:45 - 13:15 h

Hall 7.1b, eTravel Lab

  • How important are targeted data collection processes for the management of mobility systems in tourism
  • Best practice example of our Sense-Plan-Act paradigm using the visitor guidance system at Schönbrunn Palace in Vienna

MICE

Visitor Tracking – Optimize Your Event Concept With Digital Technologies!

March 04, 2020
14:00 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Which digital methods are available to obtain data on the behavior of visitors at trade fairs and events?
  • How does the customer journey at an event work?
  • What are the important touch points?
  • Which attractions are particularly popular and are visited the longest?
  • Which offers are not used or not perceived?
  • How can intelligent data evaluation contribute to the success of an event?

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

Future

IPK's World Travel Monitor®: Latest World Travel Trends And Forecast 2020

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with IPK International-

  • IPK World Travel Monitor® is the largest travel survey in the world, with data based on ca. 500,000 interviews.
  • Presenting the latest forecast data on worldwide and European travel behavior.
  • An indispensable basis for decision-making for the entire tourism industry.

Destinations

Crisis Management And Resiliency In The Shadow Of COVID-19

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A1

-in Cooperation with the Global Travel and Tourism Resilience Council-

  • Overview of resilience and how it is incorporated in crisis management planning
  • The latest update on coronavirus, what is known and what is being done
  • Sustainability: how to identify risks and planning for them
  • How to use data to ensure sustainable resilience
  • Examples of sustainable resiliency highlighting key actions

Business Travel

Graphic Vs. Cryptic: Learnings In The Area Of Change Management During The Introduction Of A Combined Booking Platform

March 04, 2020
17:00 - 17:45 h

Convention Hall 7.1a, Auditorium New York 1

  • New data standards, new content sources: How to ensure service and reporting. 
  • NDC - opportunities and risks in stationary sales
  • What is changing for the customers?
  • Outlook - where is the journey going?

Future

Outlook Keynote: Artificial Intelligence, Big Data, Robotics & Co – A Blessing Or Curse For Mankind?

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A look beyond the tourism industry at the mega trend of our time. 
  • Potentials and challenges for economy and society. 
  • What are the risks and are they manageable? 
  • Outlook: Digitalization in the future

March 05, 2020

eTravel World

The State of Travel Startups and Hot Segments To Watch

March 05, 2020
10:30 - 11:00 h

Hall 7.1b, eTravel Lab

  • Phocuswright has tracked travel startups for over 15 years and its extensive database allows for analysis of founding and funding trends
  • Phocuswright has featured the most promising travel innovators on its global stages, and its news brand, PhocusWire, reports on the Hot 25 startups to watch
  • This session features a data presentation from the latest State of Startups research and a detailed analysis on which industry segments are most ripe for disruption
  • An interactive discussion with entrepreneurs and investors follows the presentation, adding additional insight and color into the most important topics and trends in travel innovation

Wellness
Wellness

ITB Experts Forum Wellness

March 05, 2020
10:45 - 14:50 h

CityCube Berlin, Hall A1

Best practice examples and the latest research data.

eTravel World

Conquer Your Data – Lessons In Delivering Real Impact For Your Hotel

March 05, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • In an ever-evolving digital landscape, today’s hotelier must mine through more data than ever to understand how to activate their data and see a real impact on their business.
  • Join us as we share examples of hoteliers who are conquering these problems in both the marketing and revenue management disciplines.
  • Think personalization, loyalty, data modeling, gaming, digital personas, middleware, connectivity…all at your fingertips and ready for the taking

Wellness

Wellness Trends: Terms And Figures – An Up To Date Overview 2020

March 05, 2020
12:00 - 12:25 h

CityCube Berlin, Hall A1

Business Travel

What's Next? What's Here To Stay? – Current Trends And Forecast For 2020

March 05, 2020
12:00 - 12:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Current figures on business travel by DRV, VDR and IMT/FUR Reiseanalyse
  • Where are we headed? The hot topics in the business travel market of today and tomorrow 
  • How sustainable are German companies traveling? 
  • Business travel management between digitalization, security and data protection

Wellness

Wellness Real Estate Development

March 05, 2020
12:25 - 12:45 h

CityCube Berlin, Hall A1

  • There is currently a $ 134.3 billion wellness real estate industry worldwide
  • What are the special features of this branch of industry?
  • Adrien Deniau provides a basic understanding of the peculiarities of the development process of wellness real estate and the need for a specific approach

eTravel World

Making Sense Of Scale: Operations Data To Develop Big Picture Perspective

March 05, 2020
12:30 - 13:00 h

Hall 6.1, eTravel Stage

  • Introducing ALICE: what is a hotel operations platform? 
  • How an operations platform lets you see any micro-moment of a guest or staff interaction
  • Operations data highlights guest service and operational trends at a macro level
  • Access to tangible data (daily, weekly, monthly, annually), gives hoteliers actionable insight to improve guest service and a hotel´s bottom line

Wellness

Wellness For Whom, Where And What – Research Volume #2 (4WR#2)

March 05, 2020
13:00 - 13:25 h

CityCube Berlin, Hall A1

  • 4WR2020 research was published in 2012 predicting major changes and developments in the wellness market
  • 4WR#2 revisits the predictions and forecasts from 2012: products, markets, development
  • Introduction of the findings of the new study 4WR#2: Wellness 2030
  • It is rather exciting to see how the predictions materialized or not and checking what may happen in the next 5-10 years

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