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March 04, 2020
Visual Storytelling And Film Tourism – Mekong Tourism Forum
March 04, 2020
11:00 - 11:45 h
CityCube Berlin, Cube Club
- The 4th Mekong Tourism Forum at ITB Berlin focuses on Visual Storytelling and Film Tourism, bringing the highlights of the recent Asia Destination Film Forum in Bangkok to ITB Berlin.
- Today, tourists are more experienced and are looking for new destinations and new experiences.
- Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and user-generated social media video clips.
- Learn how to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling.
ITB Executive Panel: Tours, Activities & Attractions
March 04, 2020
13:00 - 13:45 h
CityCube Berlin, Hall A4/A5
-In Cooperation with Arival-
- Tours, Activities & Attractions as in-destination services are a strategic mega topic.
- Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
- How can this huge potential be tapped, and how can the technological challenges be overcome?
- Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
- This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.
How To Engage With Your Chinese Visitors And Achieve The Best Customer Journey
March 04, 2020
14:00 - 14:30 h
Hall 6.1, eTravel Stage
- 220 million Chinese tourists will travel outside China
- How are you going to engage with your Chinese visitors and provide them a unique customer journey?
- Experiences and learnings about how you can connect to your Chinese tourists
- Get inspired on what´s possible with customer journeys within WeChat
ITB CEO Interview: The Future Of Hospitality Will Be Hosted
March 04, 2020
14:00 - 14:45 h
CityCube Berlin, Hall A4/A5
- As more and more Gen Z travelers follow on the heels of millennials and increasingly tilt the scales away from standardized travel toward authentic experiences, the brands that succeed will be those that invest in personal hosting, unique design, and genuine roots in their local communities.
The art of engaging and sustaining authentic indigenous experiences : Indigenous Tourism and Sustainability
March 04, 2020
14:00 - 15:00 h
Palais am Funkturm, ITB Convention Awards
- What are the challenges and solutions of indigenous tourism in a context of climate change?
- How international certificates supports the connection between indigenous locals and international tourism with environmental protection?
- Definition and reality of Indigenous Tourism on different continents
- Can the travel industry support biodiversity protection, ecosystem regeneration on Earth thanks to indigenous wisdom?
- Why Indigenous rights are connected to our planet´s protection?
A panel of indigenous experts in tourism will discuss the worldwide reality of indigenous tourism and explore sustainable systems empowering indigenous peoples and finding solutions in a context of climate and biodiversity crisis. The UNWTO Recommendations on Sustainable Development of Indigenous Tourism will serve as a guideline.
Welcoming Cultural Performance:
Odissi – Indian classical dance by Swati Prasad
TTA Forum
March 04, 2020
14:00 - 18:00 h
Hall 7.1b, eTravel Lab
How is the third-largest segment in the travel industry developing? The challenges for in-destination experiences include marketing, revenue management, software selection and much more. Panel discussions, keynotes and current cases will provide information on where the journey is heading. Detailed descriptions of all individual events will soon be available here.
Better City Life Through Smart Tourism
March 04, 2020
15:00 - 15:45 h
CityCube Berlin, Hall A1
- How to create a competitive advantage for attractive and livable urban destinations
- The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
- Becoming a smart urban destination requires a well thought and integrated approach.
- The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
- This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
- At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.
March 05, 2020
Games People Play: Sustainable Ways To Explore The Destination Nouvelle-Aquitaine
March 05, 2020
11:15 - 11:45 h
Hall 7.1b, eTravel Lab
- Best Case: How to use geocaching to support a sustainable tourism?
- With more than 720,000 players in 2018, "Terra Aventura" has won the hearts of many tourists
Time Travel with Virtual Reality – Re-experience Urban History
March 05, 2020
12:00 - 12:45 h
ITB VR Lab / Hall 10.2 / Booth 108
- VR-based time travel as a new gateway to the past of cities and regions
- Historical venues and environments are digitalised and can be experienced emotionally by means of VR in combination with multi-sensory feedback elements
- TimeRide as the world’s first business case of a VR major attraction in the culture and leisure sector
Experiencing Authentic Oman: Experts And Industry Perspectives
March 05, 2020
14:00 - 14:45 h
CityCube Berlin, Cube Club
- Establishing itself as the distinctive Middle Eastern destination, Oman has witnessed remarkable transformation in its tourism industry.
- Two decades ago, Oman has embarked on a roadmap toward building a modern and yet an authentic tourism destination.
- Oman, as a destination, was welcomed warmly by the international industry for many reasons, most importantly its diverse and authentic tourism products and experiences as well as its world-leading record of safety and security.
- This session explores international tourism experts and leaders’ opinions and perspectives about Oman’s leading tourism products and experiences.
- Hearing from the industry and business representatives what they think about best-selling experiences Oman currently offers and ways to enhance Oman’s position as the essence of Arabian experiences within a fairly competitive and challenging region.
ITB Executive Interview: Amazon Web Services And Travel
March 05, 2020
14:00 - 14:45 h
CityCube Berlin, Hall A4/A5
- What do Expedia, Airbnb, Korean Air, Qantas, Best Western and Choice Hotels all have in common? They’re all building their business on AWS.
- Amazon’s growth trajectory has resulted in the creation of enormous digital and infrastructure assets, most notably Amazon Web Services (AWS) and many travel and hospitality companies are leveraging AWS to help enhance their customer experiences and increase operational efficiency
- David Peller leads global teams across the Travel, Hospitality, Transportation and Logistics Industries.
- His insight and experience will make this session a conference highlight.
Virtual Helsinki - Rethinking Destination Experience
March 05, 2020
14:00 - 14:45 h
ITB VR Lab / Hall 10.2 / Booth 108
- Rapidly Changing Customer Behavior as a Game Changer
- Virtual Reality in Sustainable Destination Management
- Key Elements of Virtual Reality – Elevated Experiences, Accessibility, Empathy and Equality
Managing Overtourism with Next-Generation Guides
March 05, 2020
16:00 - 16:45 h
ITB VR Lab / Hall 10.2 / Booth 108
- Overtourism suffocates historical centers of popular European cities.
- The situation is getting worse every year as more people travel and most of them Google out the same top 10 places to visit. Mayors and DMOs are desperate and even consider restricting access.
- Fortunately, technology can help. Personalization based on big data analysis and AI recommends different top places to visit for every tourist based on their interests. Engaging content enriched by AR experiences makes places outside of the city center appealing for tourists to explore. Guiding tourists smartly can reduce overtourism by 30% while improving satisfaction.
The Future Of Luxury In Post-Hedonic Societies
March 05, 2020
17:00 - 17:45 h
CityCube Berlin, Hall A4/A5
- A change in the understanding of luxury: from owning luxury items to luxury experiences to sensual luxury.
- Current study results: 7 trends shaping the global luxury segment.
- Change in the demands of top-end customers.
- Learning from others: How do classic luxury providers in other sectors position themselves?
- What does the change in the understanding of luxury mean for tourism destinations, hotels and travel distribution?
- Outlook: How will luxury behavior develop in the coming years?
March 06, 2020
ITB International MICE Forum
March 06, 2020
10:45 - 14:45 h
Convention Hall 7.1a, Auditorium New York 1
Travel Experiences Of The Future: Tailored, Data-Based, Relevant
March 06, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A4/A5
- Standardized mass products: increasingly banal and interchangeable.
- Expectations of the modern customer: tailored travel offers, enriching experiences, personal experiences.
- Success factors: innovative technologies, intelligent use of customer data, deep customer insights.
- Best practices for unique travel experiences and relevant travel offers.
- In the future: Will the destination still play a role or will experiences dominate the travel decision?
Unleashing the Full Potential of Digital Reality Experiences for Tourism Marketing
March 06, 2020
11:00 - 11:45 h
ITB VR Lab / Hall 10.2 / Booth 108
- How to empower tourism marketing with augmented reality experiences
- How to boost Social Media communications with augmented reality
- Latest augmented and mixed reality use cases in tourism marketing
ITB Medical Conference Day 3
March 06, 2020
11:00 - 15:00 h
Hall 21b
Today, we will take a deeper look into the development of Medical Spas and Medical Wellness as a booming market. What is the additional value of these products and services in comparison to traditional wellness offers? How does health insurances, spa resorts & hotels cooperate in these lucrative niche market? Join travel industry and medical tourism professionals who share their experiences, discuss the problems they’ve encountered and mistakes they’ve made, and listen to their marketing and consumer-focused strategies and recommendations.