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ITB Berlin Convention 2020 is cancelled.

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March 04, 2020


Expedition Cruises: Tourism In Fragile Ecosystems

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Expedition cruises: a fast and rapidly growing market segment. 
  • Uniqueness, authenticity and luxury on board of small high-tech ships at an ultra-exclusive level of comfort in remote regions of the world.
  • What are the operational and logistical challenges in remote regions of the world? 
  • How do shipping companies deal with the ecological challenges? 
  • How can expedition cruises be made environmentally friendly and how can luxury and sustainability be reconciled? 
  • Above all, will the announced armada of new ships lead to overtourism in the Arctic and Antarctic as well?


The art of engaging and sustaining authentic indigenous experiences : Indigenous Tourism and Sustainability

March 04, 2020
14:00 - 15:00 h

Palais am Funkturm, ITB Convention Awards

  • What are the challenges and solutions of indigenous tourism in a context of climate change?
  • How international certificates supports the connection between indigenous locals and international tourism with environmental protection?
  • Definition and reality of Indigenous Tourism on different continents
  • Can the travel industry support biodiversity protection, ecosystem regeneration on Earth thanks to indigenous wisdom?
  • Why Indigenous rights are connected to our planet´s protection?

A panel of indigenous experts in tourism will discuss the worldwide reality of indigenous tourism and explore sustainable systems empowering indigenous peoples and finding solutions in a context of climate and biodiversity crisis. The UNWTO Recommendations on Sustainable Development of Indigenous Tourism will serve as a guideline. 

Welcoming Cultural Performance:
Odissi – Indian classical dance by Swati Prasad

Virtual Reality

The Future of Travel Media Consumption

March 04, 2020
15:00 - 15:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Why and how Virtual Reality will be the future of travel media consumption.
  • The fundamental goals of travel media
  • What does VR make better than any form of media in human history?
  • Why VR will be the centre of digital media.


ITB Executive Panel: Future Air And Ground Mobility

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • We´re already experiencing traffic collapses and massive environmental damage caused by unsustainable mobility systems today.
  • Traffic systems in a state of upheaval: Flying cars and passenger drones, mobility platforms and the digital revolution, the renaissance of buses and trains - we are entering a new mobility age.
  • What can urban aviation, artificial intelligence and digital platforms achieve and what are the limitations?
  • What will passenger traffic look like in the future on the ground and in the air?
  • What are the consequences for business and leisure tourism?
  • What should countries, cities and rural areas do now to make transport systems fit for the future?

Convention Awards

Sustainable Destination Awards and Tourism 2030

March 04, 2020
16:00 - 18:00 h

Palais am Funkturm, ITB Convention Awards

The Sustainable Destinations Awards is the world's leading award series for destination sustainability efforts. A Jury representing 12 international organisations will unveil the winners in the award categories Nature; Communities & Culture; Best of Africa, Best of the Americas, Best of Asia-Pacific and Best of Europe. The flagship award is the ITB Earth Award, recognising global leadership in combatting climate change and environmental degradation.

Prior to the ceremony, ECOTRANS and high-level representatives from UN-CBD, UNESCO, GSTC, WWF, SUNx will present the urgency to boost sustainable tourism as driver for advancing the Sustainable Development Goals until 2030. They will announce their collaboration under the “Travel Green Planet 2030” initiative with the flagship aim to mainstream credibly certified tourism in all destinations with protected areas and cultural heritage sites, using the commonly shared Green Travel Maps on the Tourism2030 platform for knowledge networking and annual reporting. Green Destinations, and will announce their cooperation to highlight certified travel offer to consumers; and the Good Travel Guide will be presented as tool for Top100 destinations to showcase and book sustainable travel options.

The event is organized and sponsored by ITB Berlin, Green Destinations, the Sustainable Top 100 Partnership, TravelMole, Travelife for Tour Operators and Ecotrans.

eTravel World

Get Your Pricing And Profit Right - How Every Tour & Activity Provider Becomes A Pricing Strategy Master

March 04, 2020
17:00 - 17:30 h

Hall 7.1b, eTravel Lab

  • Dynamic pricing and revenue management (making frequent pricing changes to optimize revenue and bookings) have been a mainstay of other travel sectors for years. Now, it’s beginning to take hold of tours, activities, and attractions
  • This workshop, geared for ticketed attractions as well as larger tour and activity operators, walks through the fundamentals of revenue management, how to think about applying revenue management relative to the unique attributes of your business and how you can grow your sales, profits, and predictability for your operation

March 05, 2020

Deep Dive Sessions

Keynote Panel: Experiencing Sustainability: Tourism As An Opportunity For Destinations - The Wise Dodo In Mauritius

March 05, 2020
11:00 - 11:45 h

CityCube Berlin, Cube Club

  • The Wise Dodo Mauritius pilot project: Innovative sustainable product development that inspires tourists and addresses local social and environmental challenges
  • Paradigm shift in tourism: positive influence of travel vs. reduction of negative impacts - from the ecological footprint to the handprint
  • Sustainability thought positively: experience and enthusiasm instead of renunciation and avoidance.
  • With united forces to the goal: unprecedented cooperation of tour operators, hotel industry, destination agencies and politics


ITB CEO Interview: Trends And Challenges In The Global Cruise Market

March 05, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

  • The global cruise market: trends, demand, future potential and its growing place within the overall tourism industry
  • The cruise industry’s commitment to sustainability – beyond environmental sustainability


Holistic Lifestyle Hospitality Concepts And The Rise Of Mental Wellness

March 05, 2020
13:25 - 13:45 h

CityCube Berlin, Hall A1

  • The drastic increase in mental health problems could cost approximately $ 16 trillion worldwide by 2030
  • Which sensible measures can help people on the one hand and reduce costs on the other?
  • What opportunities do wellness retreats offer with focus programs on the following topics: mental health, stress acceptance and dealing with anxiety
  • Which of the available alternative healing methods can gain importance in the wellness hotel industry?


Best Practice: MentalSpa Resort Fritsch am Berg

March 05, 2020
14:30 - 14:50 h

CityCube Berlin, Hall A1

  • Mental wellness - according to the theory - already successfully implemented in practice:
  • What concepts and requirements does a wellness hotel need to be able to offer mental wellness?
  • Which guests are attracted to the MentalSpa concept with its OASE health model © and why does it work?
  • Fritsch am Berg is a leading specialist in this promising area since 2015.

BMZ en

ITB Tourism for Sustainable Development Day

March 05, 2020
15:00 - 17:55 h

CityCube Berlin, Hall A1

Deep Dive Sessions

Stop The Flood Of Plastic

March 05, 2020
16:00 - 16:45 h

CityCube Berlin, Cube Club

Time to act is now: How governments and tourism industry can stop plastic leakage into the sea

-In Cooperation with WWF-

  • Every minute a truckload of plastic waste makes its way into the world’s oceans and causes a lot of damage to the environment.
  • But the flood of plastic also comes with the tourists.
  • In the summer months, the increasing volumes of plastic push waste management to its limits in our favorite holiday destinations.
  • The tourism industry is under pressure to act. Holidaymakers don’t want to lie on littered beaches and swim between plastic bags. Sensitive guests urge their hotels and tour operators to change quickly. What answers do they get?
  • But the industry cannot operate independently of its conditions in the country and holiday region.
  • A motivated hotel and tour operator quickly reaches its limits when political will and laws are insufficient. If the overall conditions are not favorable, campaigns and initiatives will fail.
  • Unlike many other holiday regions, the Government of the Balearic Islands are now taking radical action to combat the plastic waste pollution. The hotel sector will be fundamentally affected. Does Mallorca become the model for other tourism destination worldwide?

March 06, 2020


How To Create A Sustainable Health Resort – Best Case From Bulgaria

March 06, 2020
13:00 - 13:30 h

Hall 21b

  • The Bulgarian resort Albena (owner and operator of 43 hotels) is fully committed to environmental protection and is characterized by his "green mission"
  • You will hear the latest sustainable innovations and the combination with Health tourism offers

eTravel World

AI Meets Paradise: How Jamaica Boosts Tourism Using State Of The Art Technologies

March 06, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • Power of Big Data: unlocking potential of a Destination through a holistic analysis of Data Insights.
  • AI and Digital Advertising: reaching a right person, with a right message, in a right moment of time.
  • Interplay of Big Data and Digital Advertising: converting incremental visitors to a Destination and maximizing revenues.