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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020

Deep Dive Sessions

Visual Storytelling And Film Tourism – Mekong Tourism Forum

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Cube Club

  • The 4th Mekong Tourism Forum at ITB Berlin focuses on Visual Storytelling and Film Tourism, bringing the highlights of the recent Asia Destination Film Forum in Bangkok to ITB Berlin. 
  • Today, tourists are more experienced and are looking for new destinations and new experiences. 
  • Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and user-generated social media video clips. 
  • Learn how to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling. 

Deep Dive Sessions

Google Masterclass: Unskippable: Travel Videos People Just Love To Watch On YouTube

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • How to capture travelers´ attention. 
  • Find out what makes videos on YouTube stand out and how they are different from traditional TV content. 
  • In this masterclass, we´ll share the latest insights and best practices on how to create successful content for YouTube, home to over 2 billion monthly logged-in people.

March 05, 2020

Deep Dive Sessions

Google Masterclass: The Undecided: How YouTube Can Help Travel Marketers Win Undecided Customers

March 05, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • When it comes to booking their holidays people like to take some time to research before committing to travel plans. 
  • It is an ongoing challenge for marketing teams to capture the attention of these undecided bookers. 
  • In this masterclass, you will learn how YouTube can help marketers turn prospects into customers through video ads. 

eTravel World

Tiktok – A New Craze In The Tourism Tool Box

March 05, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • TikTok is the trend platform of the year for many and is considered the latest must-have app. No wonder: 5.5 million Germans already use TikTok every month and they spend about 50 minutes a day in the app.
  • So is it worthwhile for tourism marketers to take a closer look at TikTok? We show how tourism players can use TikTok in their marketing mix.
  • Find out by means of case studies which possibilities the app offers to reach more than Generation Z and to build up a close customer relationship.

March 06, 2020

Deep Dive Sessions

Keynote: Thumbstopping: The Case To Make More Content That Moves, Sings, And Smiles

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Cube Club

Key Insights:

  • Unpack the Four C’s of Communication and how they manifest into three desirable results that benefits brands and audiences together.
  • Create content that adds value to your audiences – rather than adding to the noise of social media feeds.
  • Video and voice are today’s dominate mediums for messaging, yet they are underutilized by most brands and agencies.  

Takeaways:

  • How to use different types of content to capture attention and drive engagement with your audience.
  • Understand the differences between social media posts and stories, or snaps and TikToks, and when to use them.
  • Know which mobile apps and tools you can start using immediately to create videos, voice, and personalized content. 

Destinations

Destination: YouTube - A Guide To Travel Branding In The Age Of The User

March 06, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

  • In the wake of the Thomas Cook collapse, Brexit and the threat of a pan epidemic, travel brands will need more than performance-based advertising to quell the anxiety of travelers.
  • How can brands successfully tell their brand story and gain the trust of the user?
  • Destination YouTube is a provocative and informative story of three successful content strategies— what works, what doesn’t and what are the keys to success.

Destinations

Destination Stereotypes: Video Marketing As Effective Tool For Image Creation

March 06, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

- in Cooperation with Convention & Culture Partner Russia - 

  • Destinations are fettered by stereotypical perception of tourists.
  • Many cities and countries work towards dispelling such stereotypes and achieve new images.
  • Enormous increase in worldwide online video consumer traffic and video production of forward-looking market players.
  • Success factor: video content as a key communication tool to target travel audience.
  • How to build effective communication campaigns.
  • Lessions learned from the best practice cases of Moscow, Russia and more.

Destinations

Instagram, Influencers & Co: The Underestimated Challenge For Destinations

March 06, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • Through Instagram and Facebook dynamic experiences that engage with travelers can be created.
  • Photos and videos are used to tell the visual story of a destination. 
  • Social advertising platforms add context to images through Instagram Stories, video, or geo-tagging locations.
  • Travelers are provided with a more unique, inspirational experience as they dream. 
  • Learn how to drive engagement and how to turn this inspiration into bookings.
  • What role do Influencers play?

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