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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020

eTravel World

How The Website Becomes A Personal Travel Advisor

March 04, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • Personalization in the travel industry (travel types, destinations, etc.)
  • Travel recommendations with relevance for users
  • Improving user experience through geo-targeting
  • Addressing new and returning customers

Destinations

Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
  • Costs and benefits of tourism for destinations. 
  • Implications of sustainable tourism growth. 
  • Valuable insights into international best practice examples. 
  • How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
  • On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

Deep Dive Sessions

Visual Storytelling And Film Tourism – Mekong Tourism Forum

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Cube Club

  • The 4th Mekong Tourism Forum at ITB Berlin focuses on Visual Storytelling and Film Tourism, bringing the highlights of the recent Asia Destination Film Forum in Bangkok to ITB Berlin. 
  • Today, tourists are more experienced and are looking for new destinations and new experiences. 
  • Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and user-generated social media video clips. 
  • Learn how to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling. 

Future

ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
  • The global tourism industry in times of the perfect storm. 
  • What structural changes are to be expected in the European and global tourism industry? 
  • What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
  • How will people travel in the future and what role will sustainability play?

Destinations

Keynote Panel: Responsible Tourism Destinations: Roadmap To A “High Ambition Scenario”

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A1

-In Cooperation with UNWTO-

  • According to the UNWTO/ITF report on “Transport-related CO2 emissions of the tourism sector – Modelling Results”, under the current ambition scenario, a total of 1,998 million tonnes of transport-related CO2 will be attributable to tourism by 2030, representing an increase of 25% over 2016.
  • The discussion of this high-level panel will build on the commitment of the tourism sector to advance towards a climate high ambition scenario in line with the goals of the Paris Agreement, as expressed during the COP25 official side-event “Transforming Tourism for Climate Action”.
  • Policy makers, destinations and industry leaders will explain their leading commitments to transform tourism and aim to support a “high ambition scenario” of climate action in tourism.

Destinations

Expedition Cruises: Tourism In Fragile Ecosystems

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Expedition cruises: a fast and rapidly growing market segment. 
  • Uniqueness, authenticity and luxury on board of small high-tech ships at an ultra-exclusive level of comfort in remote regions of the world.
  • What are the operational and logistical challenges in remote regions of the world? 
  • How do shipping companies deal with the ecological challenges? 
  • How can expedition cruises be made environmentally friendly and how can luxury and sustainability be reconciled? 
  • Above all, will the announced armada of new ships lead to overtourism in the Arctic and Antarctic as well?

Future

ITB Executive Panel: Tours, Activities & Attractions

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Arival- 

  • Tours, Activities & Attractions as in-destination services are a strategic mega topic. 
  • Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
  • How can this huge potential be tapped, and how can the technological challenges be overcome?
  • Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
  • This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.

Destinations

Long Distance Destinations And Sustainability - A Contradiction In Terms? „Take The Train To San Jose?"

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A1

-In Cooperation with ARGE Latin America-

  • Long-haul flights: the opposite of sustainable?
  • But many tourism destinations can only be reached by long-haul flights. 
  • Is it still possible to travel to long-haul destinations with a clear conscience? 
  • How can the efforts of tourism companies, international conservation organisations and sustainable countries be promoted actively by responsible tourism? 
  • CO2 emissions trading and compensation as a solution?
  • Will the world´s best sustainable destinations soon be left behind by tourism? 

CSR

ITB Empowerment Forum 1

March 04, 2020
14:00 - 15:00 h

Hall 19, Palais at Funkturm (fairground)

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

Deep Dive Sessions

Impact Tourism: Future Of Travel

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Cube Club

  • Impact Tourism is a community based travel experience where the traveler gets to experience the rich culture and heritage of a region in addition to positively contributing to the development of the host communities, thereby leaving behind a legacy of their journey.
  • This form of tourism creates new destinations for the lesser known regions of the earth, bringing direct economic benefits through the travelers visiting the area. 

Future

IPK's World Travel Monitor®: Latest World Travel Trends And Forecast 2020

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with IPK International-

  • IPK World Travel Monitor® is the largest travel survey in the world, with data based on ca. 500,000 interviews.
  • Presenting the latest forecast data on worldwide and European travel behavior.
  • An indispensable basis for decision-making for the entire tourism industry.

eTravel World

Influencer Management Against Overtourism

March 04, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • Overtourism in Switzerland due to influencers?
  • Influencer management as a solution
  • One central instrument: Switzerland Tourism Influencer Summit
  • Findings and  lessons learned

eTravel World

How Digital Are German Destinations?

March 04, 2020
16:00 - 16:30 h

Hall 6.1, eTravel Stage

  • Presentation of a survey of 420 tourism organisations, carried out in 2019 in cooperation with the DTV, on the status quo of the implementation of "digitisation" in companies and destinations.
  • Insights into the implementation of technology (chatbots, AR, VR, WLAN etc)
  • Marketing tools (APPs, social media etc.)
  • Processes (AGs, management tools, etc.)
  • Obstacles and training needs

Destinations

Crisis Management And Resiliency In The Shadow Of COVID-19

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A1

-in Cooperation with the Global Travel and Tourism Resilience Council-

  • Overview of resilience and how it is incorporated in crisis management planning
  • The latest update on coronavirus, what is known and what is being done
  • Sustainability: how to identify risks and planning for them
  • How to use data to ensure sustainable resilience
  • Examples of sustainable resiliency highlighting key actions

Future

ITB Executive Panel: Future Air And Ground Mobility

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • We´re already experiencing traffic collapses and massive environmental damage caused by unsustainable mobility systems today.
  • Traffic systems in a state of upheaval: Flying cars and passenger drones, mobility platforms and the digital revolution, the renaissance of buses and trains - we are entering a new mobility age.
  • What can urban aviation, artificial intelligence and digital platforms achieve and what are the limitations?
  • What will passenger traffic look like in the future on the ground and in the air?
  • What are the consequences for business and leisure tourism?
  • What should countries, cities and rural areas do now to make transport systems fit for the future?

Convention Awards

Sustainable Destination Awards and Tourism 2030

March 04, 2020
16:00 - 18:00 h

Palais am Funkturm, ITB Convention Awards

The Sustainable Destinations Awards is the world's leading award series for destination sustainability efforts. A Jury representing 12 international organisations will unveil the winners in the award categories Nature; Communities & Culture; Best of Africa, Best of the Americas, Best of Asia-Pacific and Best of Europe. The flagship award is the ITB Earth Award, recognising global leadership in combatting climate change and environmental degradation.

Prior to the ceremony, ECOTRANS and high-level representatives from UN-CBD, UNESCO, GSTC, WWF, SUNx will present the urgency to boost sustainable tourism as driver for advancing the Sustainable Development Goals until 2030. They will announce their collaboration under the “Travel Green Planet 2030” initiative with the flagship aim to mainstream credibly certified tourism in all destinations with protected areas and cultural heritage sites, using the commonly shared Green Travel Maps on the Tourism2030 platform for knowledge networking and annual reporting. Green Destinations, bookdifferent.com and FairVoyage.com will announce their cooperation to highlight certified travel offer to consumers; and the Good Travel Guide will be presented as tool for Top100 destinations to showcase and book sustainable travel options.

The event is organized and sponsored by ITB Berlin, Green Destinations, the Sustainable Top 100 Partnership, TravelMole, Travelife for Tour Operators and Ecotrans.

eTravel World

How The Platform Economy Disrupts Indian Tourism

March 04, 2020
17:00 - 17:30 h

Hall 6.1, eTravel Stage

  • Study: platformization of tourism in India and the development impacts of travel platform
  • Online platforms have become crucial in supporting decisions about travel-worthy destinations, changing the way consumers make travel decisions
  • But within the ecosystem, there seem to be highly uneven outcomes for smaller and marginal players who are dependent on platforms

Destinations

ITB Ministers’ Roundtable: Sustainable Destination Best Practices

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A1

-In Cooperation with MC Group- 

  • Neglecting sustainability destroys the environment and culture, the local population revolts and tourists become discouraged.
  • Sustainability: the most important principle of destination planning.
  • Today: considerable differences in sustainability efforts.
  • Best practice countries explain their formulas for success.
  • Which policy measures can be used to achieve progress in sustainability and which measures are unsuccessful?
  • What economic successes do sustainability advances bring? What are the most difficult hurdles?

eTravel World

A Behaviour-Smart Look At Technology And Travel

March 04, 2020
17:30 - 17:50 h

Hall 7.1b, eTravel Lab

  • Borrowing insights from psychology this talk will take you to the crossroads where traveler behaviour meets technology. It will zoom into the ways technology modifies behavioural patterns before, during and after the trip
  • A review of both, the desired and undesired effects of technology on traveler behaviour, will serve as basis for proposing some behavior-smart tactics for destinations and service providers in the industry

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