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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020

Virtual Reality

ITB Virtual Reality Lab Day 1

March 04, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.

Virtual Reality

VR Trends In Tourism - Status Quo, Outlook & Opening Of The VR Lab

March 04, 2020
12:00 - 12:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

Virtual Reality

Holiday in the Matrix? How AR & VR are revolutionising travel.

March 04, 2020
13:00 - 13:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

Virtual Reality

Online Instead Of Offline: Innovative Training Solutions Through Virtual Realities

March 04, 2020
14:00 - 14:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

Virtual Reality

The Future of Travel Media Consumption

March 04, 2020
15:00 - 15:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Why and how Virtual Reality will be the future of travel media consumption.
  • The fundamental goals of travel media
  • What does VR make better than any form of media in human history?
  • Why VR will be the centre of digital media.

eTravel World

How Digital Are German Destinations?

March 04, 2020
16:00 - 16:30 h

Hall 6.1, eTravel Stage

  • Presentation of a survey of 420 tourism organisations, carried out in 2019 in cooperation with the DTV, on the status quo of the implementation of "digitisation" in companies and destinations.
  • Insights into the implementation of technology (chatbots, AR, VR, WLAN etc)
  • Marketing tools (APPs, social media etc.)
  • Processes (AGs, management tools, etc.)
  • Obstacles and training needs

March 05, 2020

Virtual Reality

ITB Virtual Reality Lab Day 2

March 05, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends. 

Virtual Reality

Time Travel with Virtual Reality – Re-experience Urban History

March 05, 2020
12:00 - 12:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • VR-based time travel as a new gateway to the past of cities and regions
  • Historical venues and environments are digitalised and can be experienced emotionally by means of VR in combination with multi-sensory feedback elements
  • TimeRide as the world’s first business case of a VR major attraction in the culture and leisure sector

Virtual Reality

Virtual Reality Training For The Travel Market – Huge Step Forward In Fulfilling Digital Transformation

March 05, 2020
13:00 - 13:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • How powerful e-learning technology motivates travel employees through learning and engagement.
  • Showcasing 360 real-life scenarios and situations.
  • Fulfilling sustainablity goals in a cost-effectivite way

Virtual Reality

Virtual Helsinki - Rethinking Destination Experience

March 05, 2020
14:00 - 14:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Rapidly Changing Customer Behavior as a Game Changer  
  • Virtual Reality in Sustainable Destination Management  
  • Key Elements of Virtual Reality – Elevated Experiences, Accessibility, Empathy and Equality 

Virtual Reality

Managing Overtourism with Next-Generation Guides

March 05, 2020
16:00 - 16:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Overtourism suffocates historical centers of popular European cities.
  • The situation is getting worse every year as more people travel and most of them Google out the same top 10 places to visit. Mayors and DMOs are desperate and even consider restricting access.
  • Fortunately, technology can help. Personalization based on big data analysis and AI recommends different top places to visit for every tourist based on their interests. Engaging content enriched by AR experiences makes places outside of the city center appealing for tourists to explore. Guiding tourists smartly can reduce overtourism by 30% while improving satisfaction.  

March 06, 2020

Virtual Reality

ITB Virtual Reality Lab Day 3

March 06, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.

Virtual Reality

Unleashing the Full Potential of Digital Reality Experiences for Tourism Marketing

March 06, 2020
11:00 - 11:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • How to empower tourism marketing with augmented reality experiences
  • How to boost Social Media communications with augmented reality
  • Latest augmented and mixed reality use cases in tourism marketing

Virtual Reality

VR And AR For The Digitalization Of The Tourism Industry – An Opportunity For More Sustainability

March 06, 2020
13:00 - 13:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

eTravel World

VR Lab Goes ETravel World

March 06, 2020
16:00 - 17:00 h

Hall 6.1, eTravel Stage

  • The ITB Virtual Reality Lab in Hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the tourism and marketing sector.
  • As the grand finale of eTravel World, suppliers on the eTravel Stage will report on their products in a user-oriented way
  • Q&A and exchange of experience with interested trade visitors

 

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