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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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Search result (7 matches)

March 04, 2020

eTravel World

Influencer Management Against Overtourism

March 04, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • Overtourism in Switzerland due to influencers?
  • Influencer management as a solution
  • One central instrument: Switzerland Tourism Influencer Summit
  • Findings and  lessons learned

March 06, 2020

MICE

ITB International MICE Forum

March 06, 2020
10:45 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

MICE

Influencer Events: From Creating Instagrammable Moments To Delivering ROI

March 06, 2020
12:00 - 12:45 h

Convention Hall 7.1a, Auditorium New York 1

  • What  is the difference between press vs influencer trip or event?
  • What are the objectives of an influencer event?
  • How can brands capture the attention of the busy, in demand influencers, is this possible only with monetary rewards?
  • How can brands measure the ROI of an influencer event?
  • How can brands create instagrammable moments at an event or trip for the influencers to share on social media?
  • How necessary is briefing pre event or trip and what such briefing will include?
  • Speakers will share tips for a successful influencer collaboration

eTravel World

eTravel Lab Day 3

March 06, 2020
13:30 - 17:00 h

Hall 7.1b, eTravel Lab

 Social media platforms, bloggers, influencers, storytellers - all fake news or reputable marketing and distribution channels that we should work with?
 

eTravel World

Influencer - Hero Or Villain?

March 06, 2020
15:00 - 15:30 h

Hall 7.1b, eTravel Lab

  • Dream job: Influencer! But what makes a professional influencer?
  • And how do representatives of destinations, hotel marketing managers and others in the industry recognize suitable inquiries?
  • An exchange of experiences about an indispensable cooperation with influencers and representatives of the tourism industry

eTravel World

Open Data And Its Impact On Blogging

March 06, 2020
15:30 - 16:00 h

Hall 7.1b, eTravel Lab

Destinations

Instagram, Influencers & Co: The Underestimated Challenge For Destinations

March 06, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • Through Instagram and Facebook dynamic experiences that engage with travelers can be created.
  • Photos and videos are used to tell the visual story of a destination. 
  • Social advertising platforms add context to images through Instagram Stories, video, or geo-tagging locations.
  • Travelers are provided with a more unique, inspirational experience as they dream. 
  • Learn how to drive engagement and how to turn this inspiration into bookings.
  • What role do Influencers play?

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