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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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Search result (14 matches)

March 04, 2020

eTravel World

eTravel Lab Day 1

March 04, 2020
10:30 - 14:00 h

Hall 7.1b, eTravel Lab

Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.

Destinations

Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
  • Costs and benefits of tourism for destinations. 
  • Implications of sustainable tourism growth. 
  • Valuable insights into international best practice examples. 
  • How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
  • On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

Future

ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
  • The global tourism industry in times of the perfect storm. 
  • What structural changes are to be expected in the European and global tourism industry? 
  • What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
  • How will people travel in the future and what role will sustainability play?

Destinations

Keynote Panel: Responsible Tourism Destinations: Roadmap To A “High Ambition Scenario”

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A1

-In Cooperation with UNWTO-

  • According to the UNWTO/ITF report on “Transport-related CO2 emissions of the tourism sector – Modelling Results”, under the current ambition scenario, a total of 1,998 million tonnes of transport-related CO2 will be attributable to tourism by 2030, representing an increase of 25% over 2016.
  • The discussion of this high-level panel will build on the commitment of the tourism sector to advance towards a climate high ambition scenario in line with the goals of the Paris Agreement, as expressed during the COP25 official side-event “Transforming Tourism for Climate Action”.
  • Policy makers, destinations and industry leaders will explain their leading commitments to transform tourism and aim to support a “high ambition scenario” of climate action in tourism.

eTravel World

Overtourism And Visitor Flows - An Iterative Approach

March 04, 2020
12:45 - 13:15 h

Hall 7.1b, eTravel Lab

  • How important are targeted data collection processes for the management of mobility systems in tourism
  • Best practice example of our Sense-Plan-Act paradigm using the visitor guidance system at Schönbrunn Palace in Vienna

Destinations

Expedition Cruises: Tourism In Fragile Ecosystems

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Expedition cruises: a fast and rapidly growing market segment. 
  • Uniqueness, authenticity and luxury on board of small high-tech ships at an ultra-exclusive level of comfort in remote regions of the world.
  • What are the operational and logistical challenges in remote regions of the world? 
  • How do shipping companies deal with the ecological challenges? 
  • How can expedition cruises be made environmentally friendly and how can luxury and sustainability be reconciled? 
  • Above all, will the announced armada of new ships lead to overtourism in the Arctic and Antarctic as well?

eTravel World

Actions Speak Louder Than Words - In-Destination Sustainability Focus

March 04, 2020
15:00 - 15:30 h

Hall 7.1b, eTravel Lab

  • Keynote: Overtourism – How Local Tour Operators can Tackle Destination Challenges
  • Best case presentations
  • Discussion with Q&A

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

eTravel World

Influencer Management Against Overtourism

March 04, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • Overtourism in Switzerland due to influencers?
  • Influencer management as a solution
  • One central instrument: Switzerland Tourism Influencer Summit
  • Findings and  lessons learned

March 05, 2020

Sustainability

LGBT+ Tourism in the age of Overtourism and Climate Protection

March 05, 2020
11:00 - 11:45 h

Palais am Funkturm, ITB Convention Awards

CSR

ITB Empowerment Forum 2

March 05, 2020
11:00 - 18:00 h

Hall 19, Palais at Funkturm (fairground)

Convention Awards

International LGBT+ PIONEER AWARD Ceremony

March 05, 2020
11:45 - 12:00 h

Palais am Funkturm, ITB Convention Awards

Virtual Reality

Managing Overtourism with Next-Generation Guides

March 05, 2020
16:00 - 16:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Overtourism suffocates historical centers of popular European cities.
  • The situation is getting worse every year as more people travel and most of them Google out the same top 10 places to visit. Mayors and DMOs are desperate and even consider restricting access.
  • Fortunately, technology can help. Personalization based on big data analysis and AI recommends different top places to visit for every tourist based on their interests. Engaging content enriched by AR experiences makes places outside of the city center appealing for tourists to explore. Guiding tourists smartly can reduce overtourism by 30% while improving satisfaction.  

March 06, 2020

Destinations

Creative Tourism - The New Multi-Tool Of The Tourism Industry

March 06, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A1

  • How can creative tourism help solve externalities of the tourism industry, as well as create a value chain for the territories?
  • Practical cases from destinations around the world will highlight the role of creative tourism in enhancing unseasonality, intangible heritage recovery, community empowerment, social cohesion, resilience and economic growth, among other areas. 
  • A session to feel inspired! 

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