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March 04, 2020

eTravel World

eTravel Lab Day 1

March 04, 2020
10:30 - 14:00 h

Hall 7.1b, eTravel Lab

Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.

Trendone
Future

ITB Co-Creators Keynote: WE Are Shaping The Future!

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of society, economy and tourism. 
  • Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
  • Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards. 
  • Experience how the global tourism industry sees the future and wants to actively shape it. 
  • Vote with us and influence the future scenarios that are being demonstrated.

eTravel World

The Future Of Package Travel

March 04, 2020
11:15 - 11:45 h

Hall 7.1b, eTravel Lab

  • A technical view on the traditional tour operator business
  • Technological developments such as dynamic packaging and shopping cart solutions
  • What will the upcoming technical setup for tour operators look like in order to meet the increasingly individual needs of future travellers?
  • How must the product portfolio in travel sales (OTAs, metasearch and more) develop?

eTravel World

Convert Cash Reliant, Offline Customers Through Online Channels

March 04, 2020
12:00 - 12:30 h

Hall 6.1, eTravel Stage

  • Converting target groups mainly reliant on cash through state-of-the art online payment technology e.g. low income customers; safety conscious customers; students/teens; Visiting friends and relatives
  • Best Practices from airlines and travel agencies using the payment technology

Future

ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
  • The global tourism industry in times of the perfect storm. 
  • What structural changes are to be expected in the European and global tourism industry? 
  • What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
  • How will people travel in the future and what role will sustainability play?

Future

ITB Executive Panel: Tours, Activities & Attractions

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Arival- 

  • Tours, Activities & Attractions as in-destination services are a strategic mega topic. 
  • Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
  • How can this huge potential be tapped, and how can the technological challenges be overcome?
  • Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
  • This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.

MICE

Visitor Tracking – Optimize Your Event Concept With Digital Technologies!

March 04, 2020
14:00 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Which digital methods are available to obtain data on the behavior of visitors at trade fairs and events?
  • How does the customer journey at an event work?
  • What are the important touch points?
  • Which attractions are particularly popular and are visited the longest?
  • Which offers are not used or not perceived?
  • How can intelligent data evaluation contribute to the success of an event?

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

eTravel World

How Digital Are The Destinations In German Tourism?

March 04, 2020
16:00 - 16:30 h

Hall 6.1, eTravel Stage

  • Presentation of a survey of 420 tourism organisations, carried out in 2019 in cooperation with the DTV, on the status quo of the implementation of "digitisation" in companies and destinations.
  • Insights into the implementation of technology (chatbots, AR, VR, WLAN etc)
  • Marketing tools (APPs, social media etc.)
  • Processes (AGs, management tools, etc.)
  • Obstacles and training needs

eTravel World

Technology Round Table

March 04, 2020
16:00 - 16:30 h

Hall 7.1b, eTravel Lab

  • Competition of reservation systems
  • The impact of e-commerce on the industry
  • Short Best Case presentations

Future

ITB Executive Panel: Future Air And Ground Mobility

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Bitkom-

  • We´re already experiencing traffic collapses and massive environmental damage caused by unsustainable mobility systems today.
  • Traffic systems in a state of upheaval: Flying cars and passenger drones, mobility platforms and the digital revolution, the renaissance of buses and trains - we are entering a new mobility age.
  • What can urban aviation, artificial intelligence and digital platforms achieve and what are the limitations?
  • What will passenger traffic look like in the future on the ground and in the air?
  • What are the consequences for business and leisure tourism?
  • What should countries, cities and rural areas do now to make transport systems fit for the future?

Future

Outlook Keynote: Artificial Intelligence, Big Data, Robotics & Co – A Blessing Or Curse For Mankind?

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A look beyond the tourism industry at the mega trend of our time. 
  • Potentials and challenges for economy and society. 
  • What are the risks and are they manageable? 
  • Outlook: Digitalization in the future

March 05, 2020

Marketing

ITB CEO Interview: The Future Of Travel Distribution: Personalization, Retailing, Platforms

March 05, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of the global travel industry.
  • Evolving consumer expectations.
  • How Sabre is creating the new marketplace for personalized travel.
  • Opportunities through intelligent retailing and new distribution channels.

Marketing

ITB CEO Interview: Trends And Challenges In The Global Cruise Market

March 05, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

eTravel World

Smart Hotel – Technological Future Scenarios In Current Practice

March 05, 2020
13:30 - 14:00 h

Hall 7.1b, eTravel Lab

Warm-Up Hospitality Tech Forum

  • Insights to technological scenarios and cognitive environments in the Big Picture
  • Examples of smart hotels from the pioneers
  • How to integrate smart solutions?
  • Evaluation of technologies and how to deal with current hurdles?

Marketing

ITB Executive Interview: AWS + Travel

March 05, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • What do Expedia, Airbnb, Korean Air, Qantas, Best Western and Choice Hotels all have in common? They’re all building their business on AWS.
  • Amazon’s growth trajectory has resulted in the creation of enormous digital and infrastructure assets, most notably Amazon Web Services (AWS) and many travel and hospitality companies are leveraging AWS to help enhance their customer experiences and increase operational efficiency
  • David Peller leads global teams across the Travel, Hospitality, Transportation and Logistics Industries. 
  • His insight and experience will make this session a conference highlight.

March 06, 2020

eTravel World

Mobile Check-in And Self-check-in. Meet Your Customer And Kill Your Intermediary

March 06, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • The Check-in process. Past, present and future.
  • The Guest experience. How a good first impression really counts.
  • The Mobile Check-in. How to meet the most different needs, everywhere, following a smooth and compliant practice. 

eTravel World

Data Talks

March 06, 2020
10:30 - 13:30 h

Hall 7.1b, eTravel Lab

Main focus on data and innovations in the travel tech sector and what the customer gets out of it: AI and machine learning, data usability and platforms, predictive personalization and seamless travel.

Destinations

Travel Experiences Of The Future: Tailored, Data-Based, Relevant

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • Standardized mass products: increasingly banal and interchangeable.
  • Expectations of the modern customer: tailored travel offers, enriching experiences, personal experiences.
  • Success factors: innovative technologies, intelligent use of customer data, deep customer insights.
  • Best practices for unique travel experiences and relevant travel offers.
  • In the future: Will the destination still play a role or will experiences dominate the travel decision?

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