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March 04, 2020

MICE

Success Factor Participant Experience – For Events That Inspire Their Target Group

March 04, 2020
11:00 - 11:45 h

Convention Hall 7.1a, Auditorium New York 1

  • What are future meeting scenarios?
  • What can digital and analog interaction look like? 
  • What types of participants are there?
  • How can event participants be involved successfully?
  • What are the most important research results from the "Future Meeting Space" project?

Virtual Reality

ITB Virtual Reality Lab Day 1

March 04, 2020
11:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.

eTravel World

The Future Of Package Travel

March 04, 2020
11:15 - 11:45 h

Hall 7.1b, eTravel Lab

  • A technical view on the traditional tour operator business
  • Technological developments such as dynamic packaging and shopping cart solutions
  • What will the upcoming technical setup for tour operators look like in order to meet the increasingly individual needs of future travellers?
  • How must the product portfolio in travel sales (OTAs, metasearch and more) develop?

Virtual Reality

VR Trends im Tourismus – Status-Quo, Ausblick & Eröffnung des VR Labs

March 04, 2020
12:00 - 12:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

  • Wo steht die Tourismusbranche?
  • Welche Anwendungsmöglichkeiten und Trends im Bereich AR/VR gibt es?
  • Ausblick auf das Programm des VR Labs der ITB Berlin 2020

Virtual Reality

Online statt Offline: Innovative Schulungslösungen durch Virtual Realities

March 04, 2020
14:00 - 14:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

  • Quereinsteiger, Auszubildende und Migranten mit geringen Deutschkenntnissen erhalten fundiertes Basiswissen  (Rezeption, Housekeeping, Küche) durch eine interaktive Lernsituation
  • VR-Lernpakete mit Trainerleitfaden und Tests zur Leistungskontrolle bieten eigenständiges, standortunabhängiges und flexibles Lernen
  • Praxisnahe Aufgabenstellungen und komplexe Prozesse werden durch innovative Schulungslösungen besser verstanden
  • Die Lücke zwischen Theorie und Praxis wird kleiner, indem Mitarbeiter konkrete Situationen erleben und Wissen direkt anwenden können

eTravel World

What Drives The Industry In 2020

March 04, 2020
14:10 - 15:00 h

Hall 7.1b, eTravel Lab

Keynote and subsequent panel discussion with industry experts.

Future

IPK's World Travel Monitor®: Latest World Travel Trends And Forecast 2020

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with IPK International-

  • IPK World Travel Monitor® is the largest travel survey in the world, with data based on ca. 500,000 interviews.
  • Presenting the latest forecast data on worldwide and European travel behavior.
  • An indispensable basis for decision-making for the entire tourism industry.

Virtual Reality

The Future of Travel Media Consumption

March 04, 2020
15:00 - 15:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Why and how Virtual Reality will be the future of travel media consumption.
  • The fundamental goals of travel media
  • What does VR make better than any form of media in human history?
  • Why VR will be the centre of digital media.

eTravel World

Five Tech Trends Shaping Tours & Activities in 2020

March 04, 2020
15:30 - 16:00 h

Hall 7.1b, eTravel Lab

  • Technology innovation is transforming tours and activities and establishing new competitive benchmarks for operators worldwide
  • This presentation, leveraging new research from Arival, outlines five essential trends redefining this sector for 2020 and beyond

Future

Outlook Keynote: Artificial Intelligence, Big Data, Robotics & Co – A Blessing Or Curse For Mankind?

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A look beyond the tourism industry at the mega trend of our time. 
  • Potentials and challenges for economy and society. 
  • What are the risks and are they manageable? 
  • Outlook: Digitalization in the future

eTravel World

New Work: Technical And Human

March 04, 2020
17:30 - 18:00 h

Hall 6.1, eTravel Stage

  • The future of tourism has been a network company without an office since the end of 2013.
  • Which digital tools are used?
  • How do you implement large projects?
  • How does this work on a personal level? A concrete best-practice example of New Work with insights behind the scenes.

March 05, 2020

eTravel World

The State of Travel Startups and Hot Segments To Watch

March 05, 2020
10:30 - 11:00 h

Hall 7.1b, eTravel Lab

  • Phocuswright has featured the most promising travel innovators on its global stages, and its news brand, PhocusWire, reports on the Hot 25 startups to watch
  • This session features a data presentation from the latest State of Startups research and a detailed analysis on which industry segments are most ripe for disruption
  • An interactive discussion with entrepreneurs and investors follows the presentation, adding additional insight and color into the most important topics and trends in travel innovation

eTravel World

eTravel Lab Day 2

March 05, 2020
10:30 - 13:30 h

Hall 7.1b, eTravel Lab

News on PSD2, current studies and new ideas for successfull destination marketing offer a colourful mix of insights on the second morning in the eTravel Lab. Detailed descriptions of all individual events will soon be available here.

eTravel World

eTravel Stage Day 2

March 05, 2020
10:30 - 18:00 h

Hall 6.1, eTravel Stage

Product news from the hospitality tech sector. Furthermore, focus on smart mobility, startups and news on AI & voice marketing. Also examples for TikTok in the marketing mix. Detailed descriptions of all individual events will soon be available here.

Virtual Reality

ITB Virtual Reality Lab Day 2

March 05, 2020
11:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends. 

Business Travel

What's Next? What's Here To Stay? – Current Trends And Forecast For 2020

March 05, 2020
12:00 - 12:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Current figures on business travel by DRV and VDR
  • Where are we headed? The hot topics in the business travel market of today and tomorrow 
  • How sustainable are German companies traveling? 
  • Business travel management between digitalization, security and data protection

Virtual Reality

Virtual Reality Training For The Travel Market – Huge Step Forward In Fulfilling Digital Transformation

March 05, 2020
13:00 - 13:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • How powerful e-learning technology motivates travel employees through learning and engagement.
  • Showcasing 360 real-life scenarios and situations.
  • Fulfilling sustainablity goals in a cost-effectivite way

eTravel World

Hospitality Tech Forum

March 05, 2020
13:30 - 18:00 h

Hall 7.1b, eTravel Lab

What is driving the hospitality industry and what are challenges and opportunities arising from the digital transformation? Learn more at events on revenue management, marketing, sustainability and the future of the hotel industry. Detailed description of all individual events will be available here shortly.

Marketing

ITB Hospitality Executive Panel: Luxury And Sustainability: Contradiction Or Prerequisite?

March 05, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • Strategies and trends in the global hotel business. 
  • The hotel product of the future and the role of the  mega trend sustainability.
  • What does the hotel guest of tomorrow expect? How can competitive advantages be achieved? 
  • Where is the luxury segment heading? 
  • Luxury and sustainability: contradictions or a mandatory prerequisite in tomorrow´s luxury hotel industry?  

Marketing

The Future Of Luxury In Post-Hedonic Societies

March 05, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A change in the understanding of luxury: from owning luxury items to luxury experiences to sensual luxury.
  • Current study results: 7 trends shaping the global luxury segment. 
  • Change in the demands of top-end customers.
  • Learning from others: How do classic luxury providers in other sectors position themselves?
  • What does the change in the understanding of luxury mean for tourism destinations, hotels and travel distribution? 
  • Outlook: How will luxury behavior develop in the coming years? 

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