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March 04, 2020

eTravel World

eTravel Lab Day 1

March 04, 2020
10:30 - 14:00 h

Hall 7.1b, eTravel Lab

Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.

eTravel World

The Unstoppable Rise Of The Asian Travelers

March 04, 2020
12:00 - 12:30 h

Hall 7.1b, eTravel Lab

  • Asia remains the biggest growth driver in the international tourism market
  • Rising purchasing power and technology innovations have been constantly changing the way that Asian travel
  • Listen to the senior executives from Asia’s leading travel companies on how they tailor to the changing needs of Asian travelers

Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Auditorium A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

March 05, 2020

Wellness

Tourism Health Market In Sri Lanka: Challenges Of Ayurveda

March 05, 2020
11:00 - 11:25 h

CityCube Berlin, Auditorium A1

Wellness

Wellness Real Estate Development

March 05, 2020
12:25 - 12:45 h

CityCube Berlin, Auditorium A1

  • There is currently a $ 134.3 billion wellness real estate industry worldwide
  • What are the special features of this branch of industry?
  • Ingo Schweder provides a basic understanding of the peculiarities of the development process of wellness real estate and the need for a specific approach

Wellness

Mental Wellness: A Further Step To A Holistic Lifestyle Concept

March 05, 2020
13:25 - 13:45 h

CityCube Berlin, Auditorium A1

  • The drastic increase in mental health problems could cost approximately $ 16 trillion worldwide by 2030
  • Which sensible measures can help people on the one hand and reduce costs on the other?
  • What opportunities do wellness retreats offer with focus programs on the following topics: mental health, stress acceptance and dealing with anxiety
  • Which of the available alternative healing methods can gain importance in the wellness hotel industry?

March 06, 2020

Destinations

Chinese Social Media: How To Attract Chinese Outbound Tourists

March 06, 2020
12:00 - 12:45 h

CityCube Berlin, Auditorium A4/A5

  • Chinese Social Media and their influence on the travel industry.
  • How to promote destinations on Wechat, Weibo, IQIYI, Tik Tok (Douyin) and others.
  • The big shift from search advertising to content advertising and influencer marketing.

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