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March 04, 2020

eTravel World

Data Instead Of Surveys: How To Analyse The Travel Market In The Digital Age

March 04, 2020
10:30 - 11:00 h

Hall 7.1b, eTravel Lab

  • Data analysis instead of surveys: What are the travel trends in 2020?
  • What do travel customers actually think about a certain destination, brand or product?
  • Which marketing campaigns result in positive feelings?
  • It’s all in the data – if you know how to use it.

eTravel World

eTravel Lab Day 1

March 04, 2020
10:30 - 14:00 h

Hall 7.1b, eTravel Lab

Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.

eTravel World

"From The Value Of An Automated And Individual Dialogue With The Guest: Measures - Measurability - Motivation To Come Back"

March 04, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • The hotel, the holiday region as a second home. This desire for guest loyalty and continuity is at the top of the agenda for hoteliers and tourism managers.
  • The way to a completed booking is through the virtuoso handling of customer data. Here, the industry is faced with the challenge of handling personal data in compliance with DSGVO and developing industry-specific customer loyalty programmes.
  • Which strategies can companies in the hotel and tourism industry use to sustainably increase the loyalty of their guests via marketing automation?
  • The speakers will show how the tourism industry can skilfully use the knowledge from existing data, increase data quality and transform a satisfied guest into a loyal, returning guest through individualised communication.

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

Future

Outlook Keynote: Artificial Intelligence, Big Data, Robotics & Co – A Blessing Or Curse For Mankind?

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A look beyond the tourism industry at the mega trend of our time. 
  • Potentials and challenges for economy and society. 
  • What are the risks and are they manageable? 
  • Outlook: Digitalization in the future

March 05, 2020

Wellness

Wellness Trends: Terms And Figures – An Up To Date Overview 2020

March 05, 2020
12:00 - 12:25 h

CityCube Berlin, Hall A1

Wellness

Wellness Real Estate Development

March 05, 2020
12:25 - 12:45 h

CityCube Berlin, Hall A1

  • There is currently a $ 134.3 billion wellness real estate industry worldwide
  • What are the special features of this branch of industry?
  • Ingo Schweder provides a basic understanding of the peculiarities of the development process of wellness real estate and the need for a specific approach

Wellness

Wellness For Whom, Where And What – Research Volume #2 (4WR#2)

March 05, 2020
13:00 - 13:25 h

CityCube Berlin, Hall A1

  • 4WR2020 research was published in 2012 predicting major changes and developments in the wellness market
  • 4WR#2 revisits the predictions and forecasts from 2012: products, markets, development
  • Introduction of the findings of the new study 4WR#2: Wellness 2030
  • It is rather exciting to see how the predictions materialized or not and checking what may happen in the next 5-10 years

Wellness

From Local Wellness Resources To Regional And Country Wellness Brand: The Evolvement Of Wellness Tourism In Costa Rica

March 05, 2020
14:00 - 14:25 h

CityCube Berlin, Hall A1

  • Assessment of regional assets and resources
  • Working with strong national brand: extension of current brand pillars or creating competing brand propositions?
  • Wellness services vs. wellness tourism
  • Wellness for markets of different maturity and understandings

Marketing

ITB Executive Interview: Amazon Web Services And Travel

March 05, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • What do Expedia, Airbnb, Korean Air, Qantas, Best Western and Choice Hotels all have in common? They’re all building their business on AWS.
  • Amazon’s growth trajectory has resulted in the creation of enormous digital and infrastructure assets, most notably Amazon Web Services (AWS) and many travel and hospitality companies are leveraging AWS to help enhance their customer experiences and increase operational efficiency
  • David Peller leads global teams across the Travel, Hospitality, Transportation and Logistics Industries. 
  • His insight and experience will make this session a conference highlight.

Marketing

Global Luxury Customers And Sustainability: Exclusive Empirical Study By Travelzoo & ITB

March 05, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

  • Latest results from the new global Travelzoo/ITB study
  • Customer attitudes on sustainability and climate protection
  • Importance of sustainability and climate protection in luxury travel
  • Customer readiness for limiting trips, price increases and changes in travel. 

March 06, 2020

eTravel World

Welcoming "Data Talks"

March 06, 2020
10:30 - 10:35 h

Hall 7.1b, eTravel Lab

eTravel World

Data Talks

March 06, 2020
10:30 - 13:30 h

Hall 7.1b, eTravel Lab

Main focus on data and innovations in the travel tech sector and what the customer gets out of it: AI and machine learning, data usability and platforms, predictive personalization and seamless travel.

eTravel World

eTravel Stage Day 3

March 06, 2020
10:30 - 17:00 h

Hall 6.1, eTravel Stage

Product news on route planning and cloud-based geolocalisation. In addition, podcasts b2b and b2c. Detailed descriptions of all individual events will soon be available here.

eTravel World

Data-Driven Business Models – Limited?

March 06, 2020
10:35 - 11:00 h

Hall 7.1b, eTravel Lab

  • Introductory dialogue on business models and how they work
  • How to create added value with data

eTravel World

Multi-Platform-Network In Travel – Digital Enablers And Travel Of The Future

March 06, 2020
11:00 - 11:20 h

Hall 7.1b, eTravel Lab

  • The “Multi-Platform-Network approach” illustrates the aim to take Amadeus’ core assets along the journey, introduce new platforms and connecting them systematically to create the digital operating system of travel.
  • The goal is to create a digital seamless travel experience for the traveler by enabling the travel industry through a connected ecosystem of technology platforms and a partnership eco-system leading to a self-enforcing network effect mechanism.

Destinations

Travel Experiences Of The Future: Tailored, Data-Based, Relevant

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • Standardized mass products: increasingly banal and interchangeable.
  • Expectations of the modern customer: tailored travel offers, enriching experiences, personal experiences.
  • Success factors: innovative technologies, intelligent use of customer data, deep customer insights.
  • Best practices for unique travel experiences and relevant travel offers.
  • In the future: Will the destination still play a role or will experiences dominate the travel decision?

eTravel World

Next Buzzword Or Survival Strategy? From Digitization To Datafication

March 06, 2020
11:20 - 11:40 h

Hall 7.1b, eTravel Lab

  • Peakwork shows the relevant trends in data warehousing, data analysis and evaluation
  • How can retrospective data analysis be used to predict future trends and develop new data-driven products and services?

eTravel World

Highly Recommended – Best Practice Panel On “Personalization“

March 06, 2020
11:45 - 12:30 h

Hall 7.1b, eTravel Lab

  • Short presentations and panel discussion
  • Bosys, Best Case presentation
  • Silversurfer, Best Case presentation
  • Skyscanner: Best Case presentation “The journey from meta to marketplace on mobile”

Deep Dive Sessions

Voice Commerce: Selling Travel And Hotel Rooms Via Amazon Alexa And Google Assistant

March 06, 2020
12:00 - 12:45 h

CityCube Berlin, Cube Club

  • Language as the human-computer interface of the future.
  • What is the potential in the travel industry?
  • How voice commerce works in hotel room bookings. 
  • What are the advantages? And how do we create customer acceptance? 
  • Lessons learned from Prizeotel. 
  • Tips for a target-oriented dialogue design.

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