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March 04, 2020

eTravel World

Vacation Rental Management Has Never Been Easier – Chatbots, Your Virtual Host

March 04, 2020
12:30 - 13:00 h

Hall 6.1, eTravel Stage

  • Learn how you can save time by automating communication
  • It’s easy to provide hassle free access to information and recommendations
  • Understand how to eliminate guest frustration and improve the online ranking
  • Enhance the guest stay by curating a local experience

Virtual Reality

Online statt Offline: Innovative Schulungslösungen durch Virtual Realities

March 04, 2020
14:00 - 14:30 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

  • Quereinsteiger, Auszubildende und Migranten mit geringen Deutschkenntnissen erhalten fundiertes Basiswissen  (Rezeption, Housekeeping, Küche) durch eine interaktive Lernsituation
  • VR-Lernpakete mit Trainerleitfaden und Tests zur Leistungskontrolle bieten eigenständiges, standortunabhängiges und flexibles Lernen
  • Praxisnahe Aufgabenstellungen und komplexe Prozesse werden durch innovative Schulungslösungen besser verstanden
  • Die Lücke zwischen Theorie und Praxis wird kleiner, indem Mitarbeiter konkrete Situationen erleben und Wissen direkt anwenden können

March 05, 2020

eTravel World

eTravel Stage Day 2

March 05, 2020
10:30 - 18:00 h

Hall 6.1, eTravel Stage

Product news from the hospitality tech sector. Furthermore, focus on smart mobility, startups and news on AI & voice marketing. Also examples for TikTok in the marketing mix. Detailed descriptions of all individual events will soon be available here.

eTravel World

It Pays To Be Prepared: Hotel Bookings And PSD II

March 05, 2020
12:00 - 12:30 h

Hall 7.1b, eTravel Lab

  • PSD II revolutionizes the payment industry
  • View on legal implications
  • Are hotels allowed to charge guests´ credit cards according to PSDII?
  • Should bookings be made via wholesalers and OTAs?
  • The connection between SCA and electronic registration forms

Virtual Reality

Virtual Reality Training For The Travel Market – Huge Step Forward In Fulfilling Digital Transformation

March 05, 2020
13:00 - 13:30 h

ITB VR Lab / Hall 10.2 / Booth 108

  • How powerful e-learning technology motivates travel employees through learning and engagement.
  • Showcasing 360 real-life scenarios and situations.
  • Fulfilling sustainablity goals in a cost-effectivite way

eTravel World

Smart Hotel – Technological Future Scenarios In Current Practice

March 05, 2020
13:30 - 14:00 h

Hall 7.1b, eTravel Lab

  • Insights to technological scenarios and cognitive environments in the Big Picture
  • Examples of smart hotels from the pioneers
  • How to integrate smart solutions?
  • Evaluation of technologies and how to deal with current hurdles?

eTravel World

Introduction: Hospitality Tech Forum

March 05, 2020
14:00 - 14:10 h

Hall 7.1b, eTravel Lab

Hosted by Hospitality Industry Club

Business Travel

"Stay A Little Longer": How Hotel Overnight Stays Are Changing

March 05, 2020
14:00 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Revolution in extended stay accommodation for travelers
  • What are the target groups in the companies?
  • Quality management in the Serviced Apartments sector

eTravel World

Hospitality Tech Forum

March 05, 2020
14:00 - 18:00 h

Hall 7.1b, eTravel Lab

What is driving the hospitality industry and what are challenges and opportunities arising from the digital transformation? Learn more at events on revenue management, marketing, sustainability and the future of the hotel industry. Detailed description of all individual events will be available here shortly.

eTravel World

Revenue Management: Keynote, Best Cases And Panel

March 05, 2020
14:10 - 15:00 h

Hall 7.1b, eTravel Lab

  • Keynote and best case presentations followed by a panel discussion
  • The future of pricing in the hotel industry
  • What is the future role of a revenue manager?
  • What can revenue management solutions achieve today and where do hoteliers need experience and local knowledge?
  • Where are the limits of AI and data-based revenue management? What role does the human being play?
  • How is the online distribution mix developing?

eTravel World

Sustainability Trends In Hospitality

March 05, 2020
15:00 - 15:30 h

Hall 7.1b, eTravel Lab

  • Can the Fridays for Future hype be used for the industry?
  • Is there a stronger awareness among the guests?
  • How can sustainability be addressed in sales and marketing?

eTravel World

The Future Of Hotel Online Distribution

March 05, 2020
15:30 - 16:00 h

Hall 7.1b, eTravel Lab

  • Are direct bookings increasing or not?
  • What happens to OTAs if metasearch egines offer bookings as well?
  • How do hotels and hotel groups need to prepare?

Marketing

ITB Hospitality Executive Panel: Luxury And Sustainability: Contradiction Or Prerequisite?

March 05, 2020
16:00 - 16:45 h

CityCube Berlin, Auditorium A4/A5

  • Strategies and trends in the global hotel business. 
  • The hotel product of the future and the role of the  mega trend sustainability.
  • What does the hotel guest of tomorrow expect? How can competitive advantages be achieved? 
  • Where is the luxury segment heading? 
  • Luxury and sustainability: contradictions or a mandatory prerequisite in tomorrow´s luxury hotel industry?  

eTravel World

Panel And Best Case Presentations: "Re-Building Hotel Brands"

March 05, 2020
16:00 - 17:00 h

Hall 7.1b, eTravel Lab

  • What do you have to consider when repositioning a traditional hotel brand?
  • What are the pitfalls of brand restructuring?
  • What needs to be considered when communicating with employees?

Marketing

The Future Of Luxury In Post-Hedonic Societies

March 05, 2020
17:00 - 17:45 h

CityCube Berlin, Auditorium A4/A5

  • A change in the understanding of luxury: from owning luxury items to luxury experiences to sensual luxury.
  • Current study results: 7 trends shaping the global luxury segment. 
  • Change in the demands of top-end customers.
  • Learning from others: How do classic luxury providers in other sectors position themselves?
  • What does the change in the understanding of luxury mean for tourism destinations, hotels and travel distribution? 
  • Outlook: How will luxury behavior develop in the coming years? 

eTravel World

Hospitality 2025

March 05, 2020
17:00 - 18:00 h

Hall 7.1b, eTravel Lab

  • How do processes in the hotel industry change due to the use of new technologies?
  • Will there still be a need for personnel in the future?
  • How will the expectations of different target groups change?
  • Which hotel product is the promising model for holidays, which for business trips?

March 06, 2020

Deep Dive Sessions

Voice Commerce: Selling Travel And Hotel Rooms Via Amazon Alexa And Google Assistant

March 06, 2020
12:00 - 12:45 h

CityCube Berlin, Cube Club

  • Language as the human-computer interface of the future.
  • What is the potential in the travel industry?
  • How voice commerce works in hotel room bookings. 
  • What are the advantages? And how do we create customer acceptance? 
  • Lessons learned from Prizeotel. 
  • Tips for a target-oriented dialogue design.

March 07, 2020

eTravel World

ITB Hotelcamp

March 07, 2020
11:00 - 14:00 h

Hall 7.1b, eTravel Lab

The ITB Hotelcamp powered by the Hospitality Industry Club is an open workshop in a Barcamp-Style. For the second year,  hoteliers discuss current technical challenges with experts and providers of hotel software.

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