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March 06, 2020

MICE

ITB International MICE Forum

March 06, 2020
10:45 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

Destinations

Chinese Social Media: How To Attract Chinese Outbound Tourists

March 06, 2020
12:00 - 12:45 h

CityCube Berlin, Auditorium A4/A5

  • Chinese Social Media and their influence on the travel industry.
  • How to promote destinations on Wechat, Weibo, IQIYI, Tik Tok (Douyin) and others.
  • The big shift from search advertising to content advertising and influencer marketing.

Destinations

Instagram, Influencers & Co: The Underestimated Challenge For Destinations

March 06, 2020
16:00 - 16:45 h

CityCube Berlin, Auditorium A4/A5

  • Through Instagram and Facebook dynamic experiences that engage with travelers can be created.
  • Photos and videos are used to tell the visual story of a destination. 
  • Social advertising platforms add context to images through Instagram Stories, video, or geo-tagging locations.
  • Travelers are provided with a more unique, inspirational experience as they dream. 
  • Learn how to drive engagement and how to turn this inspiration into bookings.
  • What role do Influencers play?

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